Brazos Valley Marketing, or BVM as we are also known, has the SEO experts in Huston to turn your website into a money making machine. We don’t make empty promises – ones that involve a “formula” or “secret” that we apply to every client. Instead, we take the time to get to know you, your product and your goals. From there we craft both a short and long-term strategy designed to increase traffic, followers, conversions and market share. There are several ways to do this, including leveraging PPC, SEO and social media. Which is right for your brand? Let’s explore.
Clicking Into PPC
PPC means “pay per click.” It is an advertising strategy where you only pay for the clicks on your ad. PPC can be a great lead generator, but only when done right. If the ad is blasted out on several channels without tailoring for audience and demographics, you can get a lot of clicks but very few conversions. As SEO experts in Houston, we tailor PPC campaigns to reach the desired audience, so the expenses are more likely to be offset by conversions and increased, viable traffic.
One strategy that has stood the test of time since search engines appeared is SEO. This is, search engine optimization. When potential buyers look for things online they don’t know which vendors exist. You may want them to buy your pizza, for example, but they won’t be typing “Joe’s Pizza” into the search bar. Instead, they will type things like, “best pizza in Houston,” or “pizza near me.” Those phrases are called keywords. By strategically placing those keywords into your website copy and on your blog, we, as SEO experts in Houston, create strategies that drive traffic your way. These are people actively looking for what you provide, so with the best SEO advice in Houston, you can expect much higher conversion rates.
The social media landscape is vast! We advise clients to think of the many social media channels as tools in a toolbox. Simply put, you don’t need all of them. If your product is highly visual, like a baker or photographer, Instagram is a good fit. For creatives, like singers and actors, TikTok can make you go viral. Bloggers get good traction on Facebook and small business owners find a community on LinkedIn. Instead of spreading your energy and money over several channels, we help you identify which ones are the best fit for your brand.
Rely on the Best SEO Experts in Houston
BVM is known as one of the best SEO Experts in Huston, and we do so much more. In addition to SEO, we create PPC campaigns and help you leverage the best social media channels for maximum exposure. It’s not the clicks and likes that count but the conversions and growing brand identity and loyalty. Instead of focusing on a vast but unfocused reach, we use our expertise to reach the audience that will engage and convert.
Don’t decide among PPC, SEO and social media on your own. Contact us for a consultation today so we can help your brand reach its potential through a detailed, professional approach. Explore our website to learn more.
Search engine optimization (SEO) is the way you get your business higher in Google searches. It’s a way of letting Google and other search engines know that you offer precisely what searchers are looking for. Done right, it means you can hit those coveted top spots in a Google search, and people who are already searching for places like you will find your site. For dental practices, targeted, localized SEO has become an effective digital outreach tool. All it requires is the help of an agency offering quality SEO services in Houston.
Today, we look at the two main reasons why SEO matters for dental practices in the area, and why choosing a firm with SEO services in Houston is your best bet for rising in Google’s search results.
Competition is steep
With hundreds of dental practitioners in the area, it’s tough finding new clients today. While many dentist offices have more than enough patients, anyone who wants to expand often feels like there’s nowhere to go for new clients. The truth is that SEO is one of the better options. Many people looking for dental services in the area head to Google first to find a place. Those top few spots get almost all the clicks. If you aren’t in those spots, then you’re missing out.
Professional firms doing SEO services in Houston know how to get you to the top of Google, ensuring that you’re one of the dental practices that people will click first. That way, anytime someone types in, for example, “dentist in Houston,” you will be one of the top spots. Without those professional services, however, your chances of rising in the ranks will decrease, leaving you missing out on this important way to connect with potential new clients.
Get targeted help that will attract the right clients
Too many dental practices today cast their net too wide with their SEO and other digital outreach methods. They end up competing for attention with dental practices who are simply not competition by way of simple geography. We have all been sent ads online that don’t make sense in this way, asking us to travel hundreds of miles for services we can get down the street.
One of the main benefits of using local SEO services in Houston is that you get the expertise of those who work in the area. They can tailor your SEO to local spots with geographic precision. That way, you raise the ranks of searches that matter, not just searches generally, and any clicks will be more likely to be conversions you want.
Where to find the best SEO services in Houston
If you run a dental practice in the Houston area, then you need the local expertise of a firm that offers SEO services in Houston. Brazos Valley Marketing is here to help your business rise on local searches. If you are looking for more clients and want to capture viable people already looking for what you do, then contact us today. We can work directly with you to create a holistic search engine optimization plan that turns the curious into repeat customers.
For many web designers, there is frustration when an amazing web page is completed. The pictures are perfect, the links all work. Everything is just the way it should be. The company takes over the website and months later they call to complain that the website is not working. They are not getting customers. This is not a webpage issue, this is the company not drawing people to the website. When brands are not getting the attention they need it is time to look for SEO companies in Houston.
What Is SEO?
Search Engine Optimization (SEO) has been around since the mid 1990s. This was a simpler time for SEO companies in Houston. At this time a webmaster needed to submit an address or URL to the various search engines (anyone remember Web Crawler and AltaVista?). The search engines would send a crawler (hence the name Web Crawler) to the page and extract a link from it and store this link on their server. This would then be indexed with a keyword. When the word was searched, the link would come up.
Now SEO has a lot of terms and ways of bringing traffic to the website. This is more than a keyword search. There are backlinks, long and short tail searches, Google dashboard and Google Adwords. If you don’t know what these tools are and how to use them, you need BVM to help you with your company websites’ SEO.
Why SEO Companies in Houston Are Important:
There is a lot of research that SEO companies in Houston do in order to increase the traffic to a website.
• It attracts relevant users. When a company launches a website, the idea is to bring people there via web traffic. When there is no SEO then people cannot find the website as it is buried under all the competitors. When the SEO is not being done properly, it may bring people to the site, but not the right people. BMV can help bring the relevant users to your site.
• It’s all about credibility. When people are coming to your site and are happy, this will boost your brand. There will be better reviews, more traffic and better rankings. Higher rankings also boost the confidence that your company is credible.
• SEO is for marketing. Every company markets, and marketing is targeting the right people at the right time with the right product. SEO will help with a marketing funnel by using proper keywords and backlinks to bring people who are searching for the product or service you provide to your website.
There is only room at the top of any search engine results page for one brand. You want this for your company. If you want to dominate the search on any engine, you need SEO companies in Houston to get you there. BMV has years of experience and the knowledge to make your company stand out. Check us out for more information about how SEO can benefit you, or to request a proposal.
SEO is absolutely essential for a modern business. With Google changing its algorithms constantly, however, it can be tricky knowing what to do to make a site show up higher in searches. Here are a few essentials that are all but guaranteed to make a site show up higher on the Google search results page.
1. A User-First Approach
Google's algorithms are increasingly focused on metrics like engagement and user experience over other aspects of a site. Their spiders, which crawl sites to evaluate their search friendliness, are now evaluating UI and UX fairly comprehensively. That means sites that don’t put the user first are dropping in their rankings.
An SEO agency in Houston can help design and change your site so it’s offering a better overall experience for its users. This will not only increase the site’s effectiveness with users. It will also help it rise in search results.
2. The Right Keywords
It’s true, the Google algorithm has changed a lot in the past decade or two. But keywords still matter. That’s why any SEO approach needs to think about the right keywords at every step, from initial conception through an ongoing SEO strategy. Finding the right keywords and incorporating them into natural content and code will help Google flag a site geographically so it pushes the site higher for people in that area.
SEO strategies are multifaceted. The right SEO agency in Houston will ensure that keywords are part of every aspect of the plan.
Sites that don’t think about usability tools like screen readers and closed captions are dooming themselves to worse Google search results. While there are best practices and expectations set out by state and federal regulators, making a site more accessible does more than keep it compliant. It helps reach other demographics and rise in the ranks of Google.
4. Mobile-First Design Elements
Unless you are a true outlier, most people are accessing your site on their phones over their desktops. Therefore, you need to have a mobile-first web design approach to ensure they’re getting the best experience possible. But it isn’t just site users that prefer mobile, Google’s algorithms are now looking at things like speed and mobile-friendly design when evaluating sites. Your SEO agency in Houston will ensure that your site is operating at maximum efficiency to give your potential customers, and Google, a site that they like.
5. New Content
Static pages drop off the first page of Google extremely fast. Not only do static pages often lose the interest of people, they also become less useful. The result is the rapid drop for static sites. Great SEO strategies for websites think about ways to ensure content is fresh on the site. This can be adding new items to the stores, a content strategy to pack in keywords and keep people clicking and other tactics that keep things exciting and new.
Your Choice for an SEO Agency in Houston
Here at BVM, our team of SEO experts will help your company develop and execute an SEO strategy that works. It’s what makes us the best and most comprehensive SEO agency in Houston.
Why Organic SEO and Local SEO Are Important for a Business: How Can it Attract New Customers?
When people think about search engine optimization (SEO), they often don’t think of it as essential for local businesses. It’s often thought of as a game for companies that operate globally. The truth is, however, that SEO done right at the local level can be an essential way to find new customers and clients. The best SEO in Houston can connect with local people and get them investing in businesses in their city.
Here are a few ways in which the right approach to SEO can maximize local exposure and help local businesses grow.
SEO Gets You Higher in Search Results
Let’s get the most obvious one out of the way: SEO is the process of getting your site higher in relevant searches on Google and other major search engines. If you’re in the BBQ business and you use the best SEO in Houston, then when someone searches “BBQ Houston,” your business will come up higher than others. It lets you connect with people who are already looking for you.
SEO Increases Local Relevancy
SEO is not just for multinational companies trying to speak to everyone at once. It’s just as useful for companies focused on smaller, localized markets. In fact, the best SEO in Houston can make your business show up when it’s geographically relevant. That way, you’re advertising to people who can come to your store and use your services here instead of accidentally advertising to people who can’t.
Get a Site That Appeals to the Modern User
While Google and similar search engines make keywords an important part of their evaluations, there is an increased emphasis on images and video, which is increasingly how people navigate the internet. The right SEO tactics will increase the quality and experience of your site by adding relevant visual assets that are tagged for Google to love.
Optimize Your Customer’s Experience
Today’s search engine tactics go beyond keyword research and content calendars. They extend into how your site is designed, whether it’s mobile friendly, if it has a simple URL structure and so much more. All of these are carefully evaluated by search engine algorithms, awarding sites that are fast, easy to use and accessible.
SEO done with an experienced agency will improve your site and customer journey at every step, from when they first see your business through conversion. It starts with capturing their attention, but the true power of SEO is in how it makes every stage of the sales funnel better, more efficient and more enjoyable for the user.
How To Get The Best SEO In Houston
If you are serious about rising the local ranks of Google search, then you will need the best SEO in Houston delivered with the help of experts. BVM helps businesses of all sizes develop and implement search engine results campaigns that drive up their rankings and increase their popularity.
Medical practices are often hard to set up, taking in the initial costs of a clinic and equipment, plus staff; and then there’s the trouble of finding enough patients to fill the schedule. There are a lot of Americans that don’t have a primary care doctor, which means there are still many heading to Google or Bing or other search engines to find a doctor when they need one, either for an ongoing issue, or just to finally settle on a family doctor. Search engine optimization in Houston, TX is one of the best ways to get your clinic’s website the traffic you need in order to bolster your patient roster, and fill out those schedule slots.
Search engine optimization gives your practice’s website more organic traffic over time, so that you don’t have to spend as much on paid advertising. With good SEO, you will find that your practice will rank higher in your area, meaning more patients researching may choose you over others. What are important points when considering search engine optimization in Houston, TX?
Building Brand Awareness and Visibility
Although you are a doctor, when you have a practice, aka your own business, you are also now a brand. Search engine optimization in Houston, TX helps build up your brand awareness, by being at the top of searches organically and drawing in more clicks from search engine users. Very few users ever go past the first page in a search result, so getting the visibility of the first page through SEO is crucial to bringing in new patients.
Increase Website Traffic
Through increased brand awareness and visibility of SEO, you are naturally going to get more website traffic. The more potential patients going to your website, the more chance of them converting into actual patients. Ranking on search engines is also directly affected by the number of people clicking through links, so if you can get more visibility and more traffic, you will skyrocket up the search results page. First page results, and even more important, top 5 results is important, as 70% of Google users end up clicking through in the top 5.
SEO is beyond just getting more traffic and keyword strategy, but it’s also a way to establish authority as a doctor in your region. You gain authority by having interesting and credible content on your website, such as a blog that provides information about the latest medical trends, or information specific to your field of expertise. By providing educational information on your website, you can increase the number of other blogs and sites backlinking to your website, increasing authority on the search engine results page.
Search Engine Optimization in Houston, TX
Building up your website's search engine optimization is crucial for the success of your website, and for increasing potential patients contacting your office to book appointments to try out your services in person. Through intelligent keyword use, compelling and educational contact, and building up brand awareness, BVM is here to boost your patient count, helping you provide a necessary service, and save lives.
Search engine optimization (SEO) is an absolute must when it comes to marketing any website. Without the proper SEO tactics being used, a website just isn’t going to get the visibility on search engines it needs to get the traffic it deserves. In fact, 70%-80% of online interactions with customers often come from search engines for websites, so it's important that you get on the first page, as only a single digit percentage of users actually go past the first page of results.
For SEO today, backlinking has taken a hit to trust, due to some shady paid backlink practices of the past. However, with a reliable and trustworthy SEO company in Houston like BVM to back you up, then backlinking can be the key to success on search engines.
What is Backlinking?
In short, backlinking is other websites linking to your website. This is often done because a website, like a blog, is interested in the content you have posted and share it, or analyse it on their own website, linking back to yours. It can also be done through guest posts on other websites, or just working on marketing and networking skills and doing link shares with reputable websites. However it is done, as long as it is legit and organic it can help boost rankings on search engines like Google.
Are Backlinks Still Important for SEO?
Yes, backlinks are still very important for SEO. Google has internal builds where they have tested removing backlink ranking and found that the search results were heavily affected in a negative way. Backlinks help build up the trust of your website in the eyes of the Google search algorithm, as long as the websites linking back are trusted themselves. An SEO company will use their connections and networking to get you access to trusted backlink providers.
How is a Backlink Source Trusted?
Sites that are backlinking to your website are considered trusted if they are following the rules of SEO, and not taking part in any shady practices. This often means websites that have a lot of poor or duplicate content, will not be trusted. Also, sites known for doing paid backlinks, having low domain authority and rank on Google, or manipulating search engine algorithms will also be considered untrusted.
How to Find Trusted Backlink Providers?
There are a few different methods you can take in order to find yourself a trusted backlink provider. First of all, if you have hired a trustworthy and experienced SEO company in Houston, they will do all the backlink networking for you, as they will have contacts with various websites already that can provide places for putting guest posts and other backlink styles.
Natural link building is a relatively passive method of gaining backlinks: provide interesting content, and other websites will want to link to it in their own blog posts when creating content for themselves. Social media sharing is the most common form of natural link building these days.
Influence outreach is another strategy; finding reputable websites and reaching out with email marketing to convince them to feature your content on their site.
Guest posts are the other most common method, writing guest posts for other websites, submitting them, and putting a link back to your website on those posts. Websites focused on quality content such as professional blogs will love to use unique content from you, for an exchange of linking back.
SEO Company in Houston
If you want the hassle taken out of building up backlinking to your website, then contact BVM, an SEO company in Houston, today. We can help build up your website trust ranking and provide you with SEO services such as backlinking to help to boost website traffic.
SEO or PPC? Both? What Do You Need?
The number one core part of marketing your company online is to ensure that your business is at the top of relevant searches on engines such as Google. The primary method of getting that rank is generally search engine optimization (SEO), but you also have the other option of paid-per-click (PPC) advertising. If you are looking to boost your visibility online, which is the better option, going with SEO or with PPC? When you are searching for the best SEO in Houston, you’ll want to know which services you really want to focus on, in the short-term and the long-term.
What is SEO?
SEO is a method of optimizing a website to get better rankings on search engines such as Google, Bing, and many others. These optimizations generally include putting optimized keywords on to websites, making pages load faster, making your site mobile friendly, getting linkbacks to your website from other trusted sources and much more.
What is PPC?
PPC advertising is paying for a prime position on a search result page. For example, in Google you will find paid advertising on the right side of the top of the search results page, and it will be clearly marked as paid advertising. The process of getting that position includes paying into a campaign on the relevant search engine, then bidding on keywords. The better your bid, the more likely your site will appear on the search engine. PPC is as it is named, is where your campaign wallet is only charged when someone clicks on your link.
SEO vs PPC
Deciding between SEO and PPC really comes down to a matter of what you are looking for.
Short-Term Visitor Growth
If you are a brand new business, or having a special new promotion or revamp, then PPC can really help temporarily boost visitors. PPC campaigns are designed for short-term visitor count boosts.
Long-Term Visitor Growth
SEO is the king of long-term visitor growth. Some companies don’t even consider an SEO campaign a success for almost a year, but all of that growth is organic. With the best SEO in Houston, you can most often expect a slow start, but steady growth of visitors to your business website.
Overall, the best SEO in Houston is a cheaper method than PPC. SEO campaigns may last up to a year or longer, but most of the cost is upfront, and for monthly content services and further keyword optimizations. PPC on the other hand has a much higher upfront cost, as each campaign you do needs funding for the campaign wallet, and bidding on certain keywords may be pricey at times.
SEO or PPC?
As mentioned, what you need depends on what you are looking for. SEO is ideal for almost any company, as its slow organic growth is less costly over time and you can see a steady gain in visitors and customers. However, if your company is just launching, or has a new exciting product, then PPC can help get the initial boost of visitors looking at your site and new products or services, then fall back onto organic SEO after your PPC campaign.
In the end, your ideal solution is going to be to consider both SEO and PPC (when appropriate.)
The Best SEO in Houston
If you are looking for the best SEO in Houston, then look no further than Brazos Valley Marketing (BVM). Contact us today for a free consultation and discover how we can work together to boost your site visibility and help your business grow.
When it comes to search engine optimization, there are two common sayings: the first is, “if you want it done right, do it yourself.” Following this the advice could lead to a disaster for your company. The second saying is, “you get what you pay for.” This is the saying that you should be following. SEO companies in Houston can help bring your company from the brink of failure to thriving in a competitive online market. There are five reasons why you need to hire a professional to complete your SEO work.
1. Hire SEO Companies in Houston Who Specialize In SEO
When a company hires its employees, they hire each person for the skill that they bring. An apparel shop may hire a graphic designer, production crew, sales staff and administration. Hiring a SEO specialist fills a specific role. They have the expertise in understanding how to drive business to your website. It is their job to analyze the information to help create the best campaign and protect the brand.
2. Keep Up with the Trends
Google continues to change and grow, and SEO needs to change with it. The use of backlinks and keywords are examples of how SEO companies in Houston can help. Many companies focus on keyword-based SEO through blogs and articles, but SEO companies can go a step further and focus on search queries. There are many tips and rules to creating the perfect keyword or search query.
Focus on Your Business
Owning or managing a company takes a lot of time and effort. Hiring the right people for each position means that you do not have to spend as much time on that role. Hiring SEO companies in Houston grants more freedom to focus on the daily routines of the business.
SEO Can Help with The Bottom Line
Every company wants to be in the black and show a profit. There are many ways that this can happen, from cutting costs to generating revenue. With proper SEO, you will be bringing people to your company. This increase will generate revenue through new and repeat customers. Proper SEO can also improve your brand and reputation.
SEO companies in Houston can continue to monitor your current campaign and future campaigns. With professional monitoring, adjustments can be made quickly and effectively. This is more than just changing keywords; professionals can monitor the trends and the backlinks. They can ensure the page speed is high and the bounce rate is low. These are things that need to be monitored regularly to ensure that your online presence is highly rated and will bring in customers. During special events such as sales, it is crucial that someone is monitoring the entire campaign.
What you do not know about SEO may actually hurt you and your company. When your SEO is not completed properly and there is duplicate content, broken links and failure to adhere to Google's policies, these can damage your company and its reputation. SEO companies in Houston understand the techniques and algorithms to protect your brand.
Search Engine Optimization (SEO) is the way your site goes from the third or fourth page of Google search results to the first. It’s a critical aspect of any e-commerce company’s ability to reach people, yet many companies make simple mistakes that hurt their rankings. Here are a few mistakes that the SEO experts in Houston point to as the most common ones in e-commerce SEO, how to avoid them and who to call for professional SEO services.
Mistake #1: Non-Optimized Web Pages
Loading speed isn’t just important for bounce rates. It’s critical for site evaluation as well. Google and the other major search engines are now running speed tests on pages. The slower the page, the lower the rank. It’s important that you optimize every page so it loads as fast as possible.
There are a few tactics that you can employ to speed up your site, from embedding videos rather than hosting to optimizing your visual elements. If you still have slow pages, then you will likely need an expert to look at the site and find ways to make it more efficient.
Mistake #2: Bad Content
Are you wholesale copy-pasting text from other sites, including product descriptions? How about poorly-optimized titles or hyperlinks that don’t offer any information? All of these words-related mistakes can impact your rankings.
It turns out, packing your site full of keywords isn’t enough. The content needs to be well-written, informative and original. If you want to rise the ranks, you will need to invest in a site that offers good content.
Mistake #3: Bad Mobile Experiences
The world has been navigating the internet with their phones more than their desktops, yet most people who run their own sites focus on the desktop. Google has started prioritizing the mobile experience in their site evaluations. That means sites that don’t offer great, seamless mobile experiences won’t rise in the search results.
Mistake #4: Not Trusting the Professionals
Too often, people think they can make important and impactful search engine optimization decisions without the help of the experts. While it’s true that you can access the developer notes for the latest version of the Google algorithm, understanding what those mean requires a wide range of expertise, from web design to search engine marketing, web coding and more.
Brazos Valley Marketing (BVM) has brought together SEO experts from every aspect of search engine optimization to help businesses make more of an impact. It’s why businesses of all sizes work with us to improve their rankings and run impactful search engine marketing campaigns.
The SEO Experts in Houston That Get Results
BVM has been helping clients make important SEO updates that increase their traffic and search results rankings. Using an innovative approach of industry best practices and our own expertise in search engine optimization, we can help your company reach more people, both locally and around the world. Contact our SEO experts in Houston today to learn more about how we can help your company’s search engine rankings or visit this page for more details.