Search Engine Optimization (SEO) is the way your site goes from the third or fourth page of Google search results to the first. It’s a critical aspect of any e-commerce company’s ability to reach people, yet many companies make simple mistakes that hurt their rankings. Here are a few mistakes that the SEO experts in Houston point to as the most common ones in e-commerce SEO, how to avoid them and who to call for professional SEO services.

Mistake #1: Non-Optimized Web Pages

Loading speed isn’t just important for bounce rates. It’s critical for site evaluation as well. Google and the other major search engines are now running speed tests on pages. The slower the page, the lower the rank. It’s important that you optimize every page so it loads as fast as possible.

There are a few tactics that you can employ to speed up your site, from embedding videos rather than hosting to optimizing your visual elements. If you still have slow pages, then you will likely need an expert to look at the site and find ways to make it more efficient.

Mistake #2: Bad Content

Are you wholesale copy-pasting text from other sites, including product descriptions? How about poorly-optimized titles or hyperlinks that don’t offer any information? All of these words-related mistakes can impact your rankings.

It turns out, packing your site full of keywords isn’t enough. The content needs to be well-written, informative and original. If you want to rise the ranks, you will need to invest in a site that offers good content.

Mistake #3: Bad Mobile Experiences

The world has been navigating the internet with their phones more than their desktops, yet most people who run their own sites focus on the desktop. Google has started prioritizing the mobile experience in their site evaluations. That means sites that don’t offer great, seamless mobile experiences won’t rise in the search results.

Mistake #4: Not Trusting the Professionals

Too often, people think they can make important and impactful search engine optimization decisions without the help of the experts. While it’s true that you can access the developer notes for the latest version of the Google algorithm, understanding what those mean requires a wide range of expertise, from web design to search engine marketing, web coding and more.

Brazos Valley Marketing (BVM) has brought together SEO experts from every aspect of search engine optimization to help businesses make more of an impact. It’s why businesses of all sizes work with us to improve their rankings and run impactful search engine marketing campaigns.

The SEO Experts in Houston That Get Results

BVM has been helping clients make important SEO updates that increases their traffic and search results rankings. Using an innovative approach of industry best practices and our own expertise in search engine optimization, we can help your company reach more people, both locally and around the world. Contact our SEO experts in Houston today to learn more about how we can help your company’s search engine rankings.

Google has said time and again that their organic search section is not pay-to-play, and that using advertising with Google Ads will not impact the normal rankings under the paid search options. That said, Google Ads does offer a few indirect advantages that, when applied strategically with the best SEO services in Houston, can help improve organic search results and get your website higher in the rankings.

Today, we walk through the two major ways that Google Ads can help boost your search engine optimization (SEO), and how our SEO services can improve your rankings, traffic and reach.

Keyword Research

Easily one of the most powerful tools in Google Ads is keyword research. Google Ads offers a few tools that can help with this research: Keyword Planner, Keysearch and SE Ranking. Each of these tools offer valuable insights. For those starting out, Keyword Planner gives you the broadest information, a high-level view that can help you see which keywords will offer the most value.

Keysearch and SE Ranking are the “deep dive” approach. These tools are best used by those who have an advanced understanding of SEO and Google Ads in particular. They can offer fantastic insights that can be applied to any search engine campaign, organic or paid.

Deploying keywords strategically throughout your site is a science unto itself, one that requires knowledge of Google’s rankings systems, web design and more. To properly research and deploy that research, we recommend you look into our SEO services in Houston. Our team can help you pinpoint precisely which keywords will offer you the most value and work to create a website with content that will help you rise in the ranks and get people clicking.

Improving Backlinks

Backlinks, or the process of having links from other sites refer to yours, is still an important aspect of Google Search. In fact, it’s the foundation of what made its search so unique and effective when it first launched. Its evaluation of backlinks has changed significantly since then, however, and quality reigns over quantity.

Google Ads can help with your backlinks by simply driving content to the top of people’s searches. When that happens, there’s always a chance that they will link back to you, improving your ranking. The best way to take advantage of this approach is to ensure your Ads pages are high-quality, rich content that people will want to engage with and share.

Your Choice for SEO Services in Houston

If you want to increase your web traffic and rise the ranks of Google search, then you will want the right team of search engine experts behind you. Brazos Valley Marketing (BVM) is your choice for SEO services in Houston. We have assembled a team of experts in every aspect of SEO, from web design to content creation and Search Engine Marketing (SEM) managers versed in Google Ads. Our holistic approach can help your site get the that coveted front page of Google, where you will enjoy more attention and have the chance to engage more people. Contact us today to learn more about how we can help you.

There is no front page of Google. When someone types anything into a search engine, it weighs their results through a multitude of factors, from supposed location to past searches, to even text on previous pages they visited. It makes rising the ranks of Google more complicated than ever. And it’s why more and more businesses in Texas are looking for SEO services in Houston.

The right search engine campaign can take your website and put it on the front page of Google. Done incorrectly, however, and your results can see a significant drop, effectively removing you from the public eye. That is why more and more businesses are turning to experienced firms that offer SEO services. Here is a strategic perspective on why outsourcing your SEO needs to an experienced firm is the path to success.

Get Focused

SEO has only gotten more holistic as time goes on. Google’s algorithm, and the algorithms of every search engine, are more sophisticated and protected than ever. Understanding what works, what doesn’t, and actually executing the strategy, takes time and effort. Outsourcing your needs to a firm that offers SEO services in Houston can help you simply from a manpower perspective: it helps you tighten up your team and get them focused on what they do best. Almost everyone can admit that SEO and other important marketing tactics, like social media, can get pushed off the side of someone’s desk fairly quickly. Outsourcing means you have a dedicated team working solely on that, which frees your team up to focus on what they do best.

Make Your Budget Go Further

SEO today requires more than an understanding on the AdWords auction space. It takes a wide breadth of knowledge in stats, demographics, coding, and marketing. Getting all of the expertise required in a single person is near-impossible, and it likely doesn’t make sense to have an entire in-house team dedicated to SEO. So instead of paying for an entire team, you should instead look for a firm offering SEO services in Houston. By outsourcing, you get an entire team worth of attention and expertise for a fraction of the price of doing it in-house, and you get a team that knows how to work well together for the best results.

Crafting and executing an effective search engine optimization strategy is more difficult today than it has ever been in the past. Making something that will create organic results takes a holistic approach, which is why more businesses are turning to BVM for SEO services in Houston. Our team has created campaigns for businesses of all sizes, helping them rise organically on the Google search engine results page, and helping them get the exposure they need to grow. If you are looking to get a quality SEO campaign running, then contact us today. We can help strategize and execute a plan that is tailored to your needs and budget, and we can get you the results you need to succeed.

Why do you need to hire an SEO services company right now? There are plenty of reasons you need to hire an SEO services company, from the crucial guidance they provide to the money they can save you in the long run. Let’s take a look at the most compelling and critical factors you should consider about hiring an SEO company in Houston immediately.

Online Services are Booming

Both as a result of the pandemic, which has forced people online more often, and the general trend of consumers toward digitalization, online services are booming for good reasons, and you don’t want to be left out of the profits. An SEO company in Houston will help you to take advantage of increased internet usage and online shopping by generating new strategies and effectively targeting consumers with your online marketing campaigns and services. The pandemic alone has completely reshaped many aspects of the economy, so of course you’ll need to reshape your SEO approach, too.

Start as Early as Possible

But why should you hire an SEO company in Houston right this second? Why not wait a couple years until you’re a bigger company? The thing is, SEO companies provide crucial services to start-up and experienced businesses alike, so you’ll be missing out on key efforts towards your growth strategy, brand identity, consumer analysis, and more if you don’t hire an SEO company to help you early on.

Step-by-Step Guidance

The right SEO company in Houston will be there for your business every step of the way, guiding you from your advertisement campaigns to demographic shifts so that you aren’t running back and forth between several different plans and approaches to marketing. You can find the right SEO company to hold your hand through the whole process; they’ll have your back when it comes to developing your business, and that is essential for any business owner who wants their company to thrive from the get-go.

Invaluable Experience

An SEO company in Houston will have years of invaluable experience that you can use. It’s impossible to suddenly become a marketing expert while also running a business and having a personal life, so you need a team of experienced professionals in your corner to help you succeed. The right SEO company will know the ins and outs of the marketing industry, will know common pitfalls that businesses make, and will know about all of the key marketing applications for your type of business.

Variety of Services

It’s also crucial to hire an SEO company in Houston because they offer a variety of services under one agency. This means you won’t have to hire someone for finances, someone for advertising on social media, someone for consumer analytics, etc. You will have one solid team that works to create coherent strategies, follows through with them, and understands your budget needs.

Overall, there are many things to consider about hiring an SEO company in Houston. SEO companies are a vital investment for your business to make right now due to the boom of online business, as well as their various benefits to your company growth, marketing tactics, campaigns, budgeting, and more. Any savvy business owner like yourself should be hiring an SEO company as soon as possible. Visit our website for more details.

The sales and advertising business model has changed so much and so rapidly in the last two decades that it’s safe to say it’s undergone a revolution. In three decades, business advertising has gone from ad spots on television to websites, to competition for prestige on search engines. These days, a business’ best bet for marketing is through search engine optimization (SEO), and a growing number of businesses are getting the word out using SEO experts in Houston.

The goal of SEO experts in Houston is simple: to get the most exposure for your business using methods that are contemporary, consumer-friendly, and cost-effective for your business, all while taking advantage of the latest search engine algorithms.

What is SEO?

SEO stands for search engine optimization, a method that employs the use of commonly used keywords in popular searches for specific services, products, or industries, often locally. And while it is possible for a business to run its own SEO practices, most often, businesses employ SEO experts in Houston who are familiar with the best ways to get noticed in searches.

SEO is accomplished using quality content that is relevant to the service of your business, that is engaging and informative, and that encourages your clientele to contact your business for more information. This can involve a number of text-based media, such as blogs, articles, or website content that is optimized using a selection of appropriate keywords that SEO experts in Houston can apply to raise the likelihood of a search hit for your service.

For example, if your business is plumbing and your company is in Austin, SEO experts in Houston will employ keywords that are likely to be typed into a simple search query, such as “plumbers in Austin,” or if the search is in Austin and location services are turned on, “plumbers near me.”

How SEO Experts in Houston Increase Web Traffic

SEO done well is more than just a matter of pasting the right keywords in as many instances as possible. SEO experts in Houston also engage in reputation management by optimizing your listing in Google My Business, including inbound links for credibility, creating pages tailored to location, and highlighting favorable reviews in order to appeal to clientele and boost SEO.

Popular Platforms for SEO Content

An obvious common platform for SEO content is the company “money page,” or the main website, but SEO experts in Houston also take advantage of other platforms that can widen the spectrum of possibilities for search query hits. On-site optimization for a main page means not only using keywords, but also having a website that is visually appealing, with a simple layout and an easily navigable structure that is optimized for viewing from phones and tablets.

Social media is also a default choice for SEO experts in Houston, but social media can be tricky. Although it’s tempting to want to host content on as many social media platforms as possible, leading SEO experts warn that this could lead to multiple accounts with no interaction. The preferred method is to concentrate on one or two social media platforms so the single result comes up every time.

Why You Should Hire SEO Experts in Houston

The internet hosts billions of webpages that are being searched worldwide by billions of people every second, so for a business to thrive in that environment, a website is likely not enough. Without SEO, your webpage may turn up on the hundredth page of a search result, and the average consumer only settles for the first three or four results they find. Growing brand identity today is a matter of growing organic traffic, and BVM’s SEO experts in Houston can help bring your business more hits without large teams of marketers or elaborate planning. Click here to know more details.

Having a strong online presence is important for the growth of any business. Simply having a website or social media accounts is not enough. A successful online presence means a lot more than just existing. Professional SEO services in Houston can help you harness the power of search engines in order to help you move your business to the next level.

Why Use Professional SEO Services?

You might be wondering what professional SEO services in Houston can do for your company that you can’t do yourself. Though SEO optimization seems simple on the surface, it actually can be quite complicated to get your business to the top of the first page of search engine results. It takes a high level of understanding of the ever-changing (and complicated) search engine algorithms. You should spend your time running your business and let the professionals deal with your SEO.

Here are my top 5 reasons why you should use professional SEO services in Houston:

1)    Better Customer Service

Most people Google a simple term when they are looking for something online. When a customer is looking for your company or the products and services that you provide, your information should be easy to find in the search results. Without professional SEO services in Houston making sure of that, your customers may have to sort through pages of search results just to find your contact information. That is not the kind of first impression that you need.

2)    Better Reputation

Studies show that people have more trust in the businesses that appear higher up on the first page of the search results. Your business appears more trustworthy and credible if it appears on this first page. SEO services in Houston know how to make sure your business appears near the top of searches and how to keep it there.

3)    Great ROI

Working with professional SEO services in Houston offers a great return on investment. The costs of these services are relatively low compared to the potential long-term growth you could see in your business.

4)    New Customers

Potential customers will often search for a few keywords when looking for products or services. Who clicks on to the next page of search results? I don’t. If your business is not appearing on that first page when people are searching for your product or service, then you are missing out on potential business. Hiring professional SEO services in Houston can fix this problem.

5)    Localized Web Traffic

Professional SEO services are not only great at increasing the profitability of your web presence generally, but they can also help your local customers find you easily. They know how to make sure that the people who live near your business can find your business online easily.

For the best professional SEO services in Houston, check out BVM. They have a great track record for helping local Houston businesses improve their online presence. The team at BVM is passionate about tech, and about the success of their clients. If you want to know more about how BVM can help your business, apply for a proposal through their website and get a free consultation. You might be surprised at what they have to offer.

Getting the attention of the consumer gets tougher and tougher every year. Not only is competition constantly growing, but as the way we consume media changes, the trends follow suit, and then the preferred platforms change, too. Currently, the preferred method for increasing hits to your site is search engine optimization, or SEO. An SEO company in Houston will tell you that SEO involves using instances of relevant keywords as prompts for search engines. The more instances of the keyword, the more likely it is for your site to show up when those keywords are entered into a search engine after your site is crawled.

For years, SEO has proven to be very effective at getting organic traffic, and Texas companies readily seek out the services of an SEO company to make their sites get more hits with organic content. But now SEO faces a competition against paid advertisements and pay-per-click (PPC), which can be a more aggressive and costly method, but it can also be a priority hit on an engine search.

This might cause you to ask yourself if SEO is still worth your money instead of just paying to place ads. If you’re wondering if your SEO company in Houston is worth the investment (spoiler alert: the answer is YES), there are some facts about SEO that are worth considering:

SEO Encourages the Creation of Quality Content

To your SEO company in Houston, SEO is never just a matter of putting a few words in a box into a potential engine search result. In order for SEO to work best, the keywords are presented in the form of blogs and articles, and far from simply being advertisements, they are often compelling, citable treatises that convey interesting and helpful information, which further helps the product’s appeal and your clients’ engagement with (and trust in) your brand.

SEO Gets Around Ad Blindness

With all the hype about paid ads and how prominently and easily they can be found and clicked upon, one factor that is often overlooked about the efficacy of ads is how receptive consumers are to ad content. Many consumers find ads annoying, to the point that they have trained themselves to shut them out unconsciously. This is called ad blindness, and far from helping paid ads, it can render them irrelevant and ignored. Because SEO never takes the form of an advertising push, an SEO company in Houston can be a great asset to a Texas business’s site. SEO content may not have the priority and prominence of paid ads in a search, but it’s nowhere near as easy to ignore if it’s presented in a simple and appealing manner, even if you have to scroll down a little to see it.

One-Time Flat Rate

Ad revenue gets more expensive the more it gets clicked. For Texas companies, it’s worth it for an SEO company in Houston to create compelling and relevant content for a nominal price that attracts free traffic, and the more traffic your site gets, the higher priority you are for a search, giving you more organic traffic, and so on.

SEO Company in Houston

It’s clear that SEO is still worth it as a cost-effective means of getting eyeballs to your site. Do you want your Texas company to be the next to benefit from the perks of SEO? An SEO company in Houston like BVM can help.

There are several aspects to online marketing that are key to success, but the most important of them all is search engine optimization, or SEO. A vast majority of people find businesses or products they are looking for through some form of search engine, whether it is Google, Bing, or one of the many others, and without proper SEO practices in place, your business’s website search engine rank may not even be on the first page of results. In order to keep up with the ever-changing requirements of search engines, hiring SEO services in Houston, and benefiting from their selection of professional SEO services, may be the best way to drive traffic to your site.

Understanding SEO

All search engines use some form of algorithm in order to choose which order results show up in on a search engine results page. These algorithms will scan websites for key information in order to help it determine which pages are most relevant for searched keywords. A company specializing in SEO services in Houston will tell you that SEO helps better organize a website, it injects key information into the website's meta data, and it ensures content that will rank better on a result page for relevant keywords. Even the speed at which a website loads can affect ranking.

Services Provided by Professional SEO Companies

Professional SEO services in Houston will deploy multiple techniques in order to optimize a business website to rank higher on search engines and drive relevant traffic to the business site.

Updating Keyword Strategy

The keywords that a consumer uses to search for products and services that are relevant to your business on a search engine should be appearing all throughout your website. This information can be in the keyword meta tag, throughout the content of the website, or in a blog. SEO services in Houston will go through the process of researching the proper keywords to use, and they will deploy them within your website. There are two main types of keywords to be considered: short-tail keywords, which are keywords directly related to your business, such as “residential roofing company”; and long-tail keywords, which are phrases, questions, or sentences that users could potentially search for in order to find your business, such as “how to find a trusted residential roofing company.”

Optimizing Your Website

After the proper keywords have been researched, SEO services in Houston will go through the website structure and optimize it for the search engine spiders. This is the point in time in which the meta tags of a website will be updated, as well as the title and header tags. They’ll also try to make your URL structure more keyword friendly for search engines. Any images on your website will have their tags properly applied as well for places like google image search. Finally, they’ll inject short-tail keywords into the copy of your pages, although they won’t overuse them; the algorithms can tell.

Creative Content Creation

Another major service available from companies that specialize in SEO services in Houston is the creation of creative content for your website. A website that never changes will often start to fall off the first page of results over time, but with steady content creation for your business website, the search engine will give a better ranking. This will often entail professional blog post creation, landing pages for all your products and services, and testimonials or case studies.

If you are looking for professional SEO services in Houston, don’t hesitate to contact BVM today to book a free consultation or apply for a proposal.

Is the website you spent months building not getting results? Even after you invested all that time and money into it? In order for a website to generate a steady stream of traffic, it needs SEO – Search Engine Optimization, the process of optimizing your online content with keywords and links so search engines are more likely to show your webpage or profile as a top result. While this may be a simple definition, SEO is a process with many technical parts that are best implemented by an SEO expert or agency. Poor SEO practices and strategies can negatively impact your online content, and with so many changes being always made in the industry, SEO services in Houston can help you get the results you want.

How Can SEO Services Help?

If SEO is a relatively new term for you, let’s recap the top three benefits of paying for professional SEO services in Houston:

•  Create Brand Awareness: if your webpage is one of the top results shared by search engines, you will have an easier time sharing your brand with new and larger audiences. While this may not correlate to sales immediately, it does market your work and help spread knowledge about it.

•  Improve Rankings: For optimal results, you want your webpage and online content to show up on the first page of a Google Search. The best SEO services in Houston can help make this possible, which will in turn lead more traffic to your site.

•  Builds Credibility: If Google shows your sight in the top results of a search, it is more likely that consumers will see your brand as trustworthy and credible, which also leads to more traffic and sales.

Tips for Hiring the Best SEO Services

For businesses and entrepreneurs looking to secure SEO services in Houston, here are tips on how to hire the best agency in your area.

1.  Define Your Goals

You can’t find the right team for SEO services in Houston if you aren’t even sure of what you want. Spend some time brainstorming your goals as a business and how SEO ties into them. Perhaps you need a completely new website, or a keyword strategy. If you aren’t sure, an SEO firm can help with a digital marketing analysis to illuminate the key areas.

2.  Conduct Interviews

If you wouldn’t blindly hire an employee, why would you do the same for SEO services in Houston? Always conduct interviews with agencies you are interested in so you can better understand their approach to SEO and customer-service. If you find you don’t jive well with a firm, or if they aren’t equipped to offer you what you need, move on to the next! There are plenty of top SEO services in Houston to choose from.

3.  Check References, Read Reviews!

Don’t take everything said in an interview at face value. Be sure to follow up with references so you can learn more about a company’s SEO services in Houston. You can also read online reviews and check forums for recommendations. Focus on whether or not the firm was easy to work with, if their strategies materialized into results, if they worked in a timely and professional manner, and if they were able to improve their overall understanding of SEO.

4.  Pick the Winner

You can’t please everyone, and while it may be hard to say no to a company, focus on who will provide you with the best SEO Services for your business. You should feel confident in the company you choose – they should have a clear understanding of the problem and a list of solutions for them. The timeframe they work within should be reasonable as well as the charges – remember, if it sounds too good to be true, that’s because it might be! Visit our website for more details.

Most people search online for what they need before they ever leave their houses. In order to be competitive, you need your business’s website to be at the top of your potential customer’s Google search. How do you do that? You need to hire one of the best SEO experts in Houston.

What is SEO?

SEO, or search engine optimization, is a process that improves your website’s ranking on search engines like Google. When you use a search engine, their algorithms use hundreds of factors to rank millions of websites so that only the most applicable sites will appear on the first page of your search. SEO experts in Houston make sure that their clients’ websites are being chosen by the search engines so they appear near the top of the search list.

So why do you need to hire an SEO expert in Houston? SEO is not as simple as it sounds. There are hundreds of factors to consider, and the technology is always changing. Check out these 3 reasons why hiring an expert is the way to go.

1)  They know what they’re doing

SEO experts in Houston have experience in the best ways to optimize your website. They understand the complicated world of search engine algorithms, they know what website content will bring you the most customers, and they know how to get those keywords into your website in the best way possible. The best SEO experts in Houston can go beyond your content and optimize the technical side of your website, including modifying URLs to increase your web search visibility.

2)  They collect the data

Great SEO experts in Houston can prove your SEO success by tracking the right data. How do you know if your SEO is successful if you don’t keep track of the data? SEO experts can show you how your website visibility has improved, how many more website visits you have, and how that is impacting your business.

3)  They keep up with the industry.

SEO experts in Houston are constantly changing along with the search engines. The algorithms that Google, Bing, and other search engines use are constantly being tweaked. SEO experts have to stay on top of these changes and make sure their clients’ websites are keeping up.

Good SEO is not a one-time thing. In order to keep your website at the top of the search engine list, your site needs to have fresh, relevant content all the time. You also need fresh, relevant sites linking to your website. SEO experts in Houston can provide you with the content you need to keep customers finding your website at the top of the search lists.

Finding the best SEO experts in Houston is essential for improving your online presence. BVM is the best, full-service SEO marketing company around. They have the expertise you need to create the best possible SEO for your website. From engaging content to technical URL structure and everything in between, BVM is at the top of the SEO experts in Houston.