The sales and advertising business model has changed so much and so rapidly in the last two decades that it’s safe to say it’s undergone a revolution. In three decades, business advertising has gone from ad spots on television to websites, to competition for prestige on search engines. These days, a business’ best bet for marketing is through search engine optimization (SEO), and a growing number of businesses are getting the word out using SEO experts in Houston.
The goal of SEO experts in Houston is simple: to get the most exposure for your business using methods that are contemporary, consumer-friendly, and cost-effective for your business, all while taking advantage of the latest search engine algorithms.
What is SEO?
SEO stands for search engine optimization, a method that employs the use of commonly used keywords in popular searches for specific services, products, or industries, often locally. And while it is possible for a business to run its own SEO practices, most often, businesses employ SEO experts in Houston who are familiar with the best ways to get noticed in searches.
SEO is accomplished using quality content that is relevant to the service of your business, that is engaging and informative, and that encourages your clientele to contact your business for more information. This can involve a number of text-based media, such as blogs, articles, or website content that is optimized using a selection of appropriate keywords that SEO experts in Houston can apply to raise the likelihood of a search hit for your service.
For example, if your business is plumbing and your company is in Austin, SEO experts in Houston will employ keywords that are likely to be typed into a simple search query, such as “plumbers in Austin,” or if the search is in Austin and location services are turned on, “plumbers near me.”
How SEO Experts in Houston Increase Web Traffic
SEO done well is more than just a matter of pasting the right keywords in as many instances as possible. SEO experts in Houston also engage in reputation management by optimizing your listing in Google My Business, including inbound links for credibility, creating pages tailored to location, and highlighting favorable reviews in order to appeal to clientele and boost SEO.
Popular Platforms for SEO Content
An obvious common platform for SEO content is the company “money page,” or the main website, but SEO experts in Houston also take advantage of other platforms that can widen the spectrum of possibilities for search query hits. On-site optimization for a main page means not only using keywords, but also having a website that is visually appealing, with a simple layout and an easily navigable structure that is optimized for viewing from phones and tablets.
Social media is also a default choice for SEO experts in Houston, but social media can be tricky. Although it’s tempting to want to host content on as many social media platforms as possible, leading SEO experts warn that this could lead to multiple accounts with no interaction. The preferred method is to concentrate on one or two social media platforms so the single result comes up every time.
Why You Should Hire SEO Experts in Houston
The internet hosts billions of webpages that are being searched worldwide by billions of people every second, so for a business to thrive in that environment, a website is likely not enough. Without SEO, your webpage may turn up on the hundredth page of a search result, and the average consumer only settles for the first three or four results they find. Growing brand identity today is a matter of growing organic traffic, and BVM’s SEO experts in Houston can help bring your business more hits without large teams of marketers or elaborate planning. Click here to know more details.