1. Over 90% of internet users start with a search engine
You may think that SEO (Search Engine Optimization) isn’t as important as it once used to be, but statistics show that 93% of internet users start with a search engine. If you want to stay competitive in today’s business world, you’ll want to make sure that your business uses SEO so that your business shows up on the top of the list when a user makes a search. Whatever service or product your Houston business offers, SEO in Houston can help direct users to your site and bring business your way.
2. 75% of users never scroll past the first page.
It’s true: 75% of users never scroll past the first page of search results, and they will often only click on the first three or four links. Get your business noticed right away by using SEO in Houston. The more internet traffic you get, the more real-life business you’ll have.
3. Google owns almost 70% of the search engine market share
Google owns the lion’s share of 70% of the search engine market share, so if your Houston business isn’t showing up on the top of Google’s search results because you aren’t using SEO in Houston, then chances are that users aren’t seeing your site, which means you’re missing out on a lot of potential business.
4. A lot of users ignore the paid ads
SEO in Houston can help generate business for you because, believe it or not, 70-80% of users ignore the paid ads and focus on the organic results of the search instead.
5. Search is the #1 driver of traffic to content sites, beating social media by more than 300%
While it’s important to use social media platforms to advertise your business in Houston, you should also be using SEO in Houston. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. You heard that right: 300%.
6. 70% of the links search engine users click on are organic.
An organic link is a link on someone else’s blog, website, or social media account that they’ve used to link to your site without being asked or without any prior agreement. Organic links are much more likely to appear in a context that relates to the subject of the latest document, which makes them useful for search engines like Google that rank the results. It’s an optimal form of SEO in Houston to get your website more traffic.
7. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% go of organic clicks go the #3 position.
The higher you are on the search result list, the more clicks you are statistically going to get. SEO in Houston can help put your Houston business on the very top of that search list.
8. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
SEO leads are more likely to direct business your way than other forms of advertising, including direct mail and print advertising. The numbers don’t lie, so make sure you are using SEO in Houston to promote your business.
SEO is still one of the most effective ways to advertise and generate business. Hopefully, these eight stats will convince you that SEO is worth investing in. Get your business noticed with SEO in Houston.
Often, when people hear the term SEO, they get a confused look on their face. What does SEO actually entail? How are people experts in it? Search Engine Optimization is basically organizing the internet through keywords and topics to get higher rankings on google. Higher rankings on google means more people can find your products and information, and this generates more traffic to your web page. An SEO specialist is an expert when it comes to trends and online practices that develop and strengthen your online presence. It is important to realize when your business is growing, or when there is a lack of growth, and when you need the help of an expert in SEO in The Woodlands to help you with your expansion. Here are 3 reasons why you need the help of an SEO expert:
1. Online Success = SEO
Back in the day, you could open up a phone book and scan through lists and ads to find whatever service or product you were looking for: plumbers, electricians, hair stylists, food delivery, etc. However, phone books are basically non-existent in today’s world. The new generation of consumers relies on smartphones and laptops to find everything online. If your webpage doesn’t appear in the top three searches, or even on the first page, of a search engine’s results, then there are very low chances of someone finding your business. This is why having an expert in SEO in The Woodlands assist your business is so important.
2. Time = GOOD SEO
SEO isn’t necessarily as complicated as it sounds. While it may be a new concept to explain, you can actually learn the basics pretty easily. However, it takes time and dedication to actually see results. Building backlinks, writing quality blog posts, collaborating with influencers, ensuring your social media is updated and aesthetically pleasing, and analyzing your metrics and information is a job all on its own—never mind keeping up with content trends, popular hashtags, and online personalities. Attempting to juggle all of this with your other business tasks can easily turn into a train wreck. If you can’t take time away for your daily operations, then you need to hire an expert in SEO in The Woodlands to do it for you. The long-term payoff is definitely worth it because a strong online presence will increase your traffic and revenue.
3. Avoid Costly Mistakes = Hiring an SEO expert
The rules of the internet are surprisingly not written in stone. Did you know that, if you use the same string of keywords too often, your website could be penalized? You can even be “shadow banned” by Instagram for using the same hashtags too often. Using the same content multiple times, not maintaining your website and links, and featuring poorly written or visually displeasing photos can lead to losing customers and an overall bad reputation for your brand. Don’t push SEO to the back burner because it will cost you time and money to fix these mistakes. Instead, hire an expert in SEO in The Woodlands that you trust to do the job for you.
Your business is your baby, and you want to get it online, so clients and customers can find you. You hire a company to help you get traffic, but you can’t get a hold of them and they don’t do what they say they’ll do. If this sounds familiar, then you need to find a reliable SEO company in Houston.
Lucky for you, we can help you find what you need. In this post, we’re going to tell you how to select a reliable SEO company in Houston to save you the hassle of hiring the wrong firm.
How to Find a Reliable SEO Company in Houston
Educate Yourself: You don’t have to become an SEO expert, but you should have a basic understanding of what SEO is. One of the main problems with untrustworthy or unreliable SEO companies in Houston is that they don’t know what they’re doing.
Know What You Need: Of course, you don’t know exactly what you need in an SEO company in Houston or you’d do it yourself. But make sure you know what your goals are before talking to SEO firms. Your goal is to get your website on the first page of Google when someone searches for your business—this will help customers find you—but how to go about it depends on a few things. If your website is new, you want search engines to know that your site exists and what it’s about. If you’ve been online for a while, you need to get more traffic; or if you’ve got traffic but want more, then changes must be made. An SEO company needs to know what you need, so they can get to work on it.
Know Where to Look: More than likely, you won’t find an SEO company in Houston in yellow pages. Most companies are online because that’s where their ability lies. Most, if not all, communicate through email, Skype, or another online communication system, such as Google Hangouts.
Be Comfortable with Outsourcing: A reliable SEO company in Houston is a worthwhile investment—particularly if you want to improve your rankings on the search engines, offer a better user experience for your website visitors, and allow your business to grow organically. You’ll be able to focus on your business and let another expert worry about your website traffic—but you must be comfortable with the firm you choose.
Look for Extras: To get the best bang for your buck, be aware that there are some SEO companies in Houston who can help with more services, such as pay per click campaigns and Facebook advertising.
Reviews: Before hiring an SEO company in Houston, look for reviews. Hiring an unreliable company can be bad for your business; do a little digging before you pay any money.
Now that you know what you’re looking for in a reliable SEO company in Houston, why don’t you check out our firm. We’re as reliable as you can get, and we’re affordable, too. But don’t just take our word for it; find out for yourself and check out our website.
Whether you have a new small business or an established one, getting your name out there and highly visible on search engines is very important to bringing in new customers and growing your business. Handling SEO on your own can be overwhelming, especially when you have to research everything that needs to be done to optimize your efforts. Hiring a company to handle your SEO in Sugar Land can be key to improving your search engine presence, and they offer various services for small business to help. The three most common types of services offered are keyword research, page creation, page optimization, link building, and a technical audit to ensure you have everything you need to build and maintain a successful web presence.
The most important part of any SEO project is keyword research. When looking to create a plan for improving traffic to a website and ranking on a search engine, you must research what keywords you need to target to get the best results. When designing your website on your domain, you should ensure that each page targets one or two unique keywords, and you should ensure that you have enough pages to cover all the keywords that encompass your business’s services and merchandise. When looking to choose the right keywords for your small business, a SEO in Sugar Land company will look at how relevant certain keywords are to your business, and whether they have commercial intent. For instance, “landscaping companies” has more commercial intent than “how to properly landscape your front yard.” They’ll also research how many people search for certain keywords in your area that are related to your business. Also, how competitive the keyword is important; you’ll want keywords where you can be in the top 5 ranking because 95% of clicks go to those.
A small business website that isn’t optimized is not going get the attention you require. A company that does SEO in Sugar Land will optimize your web pages for the best results on search engine rankings. Over time, search engines will often modify their search algorithms, so an SEO company will keep updating your web site to ensure it meets the requirements to maximize your ranking.
Although keywords are the most important part of search engine optimization, you’re also going to need link building in order to direct web traffic to your small business website. A company for SEO in Sugar Land will help create internal and external links for your website to attract customers.
If you are looking for SEO in Sugar Land for small business, contact Brazos Valley Marketing so you can optimize your website and get the search engine visibility you need.