Three Questions to Ask Before Hiring an SEO Company for Your Brand’s Visibility

Trying to improve your brand visibility on the internet, especially through search engine optimization (SEO) can be a difficult task to bear by yourself. You could decide to hire some dedicated employees for it, but is that really the best bang for your buck? Consider hiring an SEO company in Houston to help improve your brand’s visibility on search engines. First, you’ll need to research some SEO companies to consider hiring, but once you have a potential list to contact, how do you know that you’ll have the right questions for them to ensure they will be the best fit for you.

What Experience Do You Have?

Experience is key when it comes to companies that offer services, and SEO brand visibility is no different. When you start to contact an SEO company to ask them questions to ensure they are the right fit, your first question should be about their experience history. Experience isn’t just about how many years they have been operating; it also includes criteria such as a number of companies they have worked with (particularly recurring customers), industries of their client companies, the success rate of their SEO campaigns, etc. The key criteria of those you may be most interested in, however, is whether they have worked for companies that are in the same industry as yours. To be able to effectively improve your brand’s visibility, they need to know something about the industry your company is in, and if they have previous experience in that, it can be a great boon. Knowing the proper keywords, and focuses on your company’s industry is key to finding the right audience clicking through and getting interested in your brand.

What Strategies Will You Employ?

There are a lot of strategies when it comes to improving brand visibility through SEO, and you need to ensure the SEO company in Houston you hire is going to be implementing the right ones (and legitimate ones). Site optimization is one of the first things, as part of your SEO campaign, to improve brand visibility. An SEO company you are considering should have software that can scan your current website and give a report that they can then analyze and tell you which keywords should be focused on for most pages and if any site layout changes need to be made to make your brand’s website more effective on both computers, and mobile devices.

Next, they should have a backlink strategy for your website, which is one of the backbones of Google's search algorithm. Backlinks are links on reputable blogs or industry sites that link back to your brand's website, lending their credibility to your site, improving its ranking on search results. They should also be considering local SEO, ensuring that they’re keywords are going to focus on improving your brand visibility in areas that you operate; if your company operates only in Houston, then it doesn’t necessarily help to have people from Maine looking at your site.

How Will We Communicate During our Partnership?

Communication is important when you are contracting a task out to another company. When dealing with an SEO company in Houston, you need to know who in their company is going to be the main point of communication; communication is more effective if you are dealing with a single point of contact, rather than multiple. As well, ask how often they will communicate progress reports to you so that you know how effective the strategies they are employing are working. You’ll also need to know the types of communications preferred: phone, email, IM, etc. You want a company that will reply promptly to your requests, even before you have hired them so that you know they won’t forget about you.

BVM is an expert SEO company in Houston that offers professional services to improve your brand visibility through SEO, contact BVM to start growing your business today.