One of the most powerful and overlooked ways to advertise your business is the Google search. Unlike traditional advertising and other means of connecting with customers and clients, the Google search is people already looking for something like your business who need to find you first. This is where local SEO services in Houston come in: with the right plan, you can turn curious people surfing the web into dedicated and loyal customers. All you need is an SEO strategy that optimizes your website and increases your presence online. Here are a few ways in which a local SEO agency can help you reach more people:
Get the Right Keywords
Finding the right keywords is a combination of understanding trends, how people search and the most efficient ways to catch Google’s attention. In general, local SEO services in Houston will try and connect the right keywords with a tertiary glance at Google’s AdWords advertising, but a little more creativity and strategy can actually expand your horizons and help you reach more people. For example, if you are a sporting goods store, using the phrase “sporting goods store” for keywords should actually be a low priority. Instead, the focus should be on “football pads” or “baseball gloves,” the products people are actually searching for online.
Design the Right Site
More and more, Google and similar search engines are looking at more than just keywords on a site for ranking information. They are also looking at the experience of a site: how it looks, how it acts and how people access it. This is one of the most significant changes made to search engine optimization in the past couple of years, and local SEO services can help you design a website that Google loves, and ranks higher as a result.
BVM offers local SEO services in Houston that elevate your business, increase your website rankings and connects you with people online who are already looking for the goods and services you provide. With the right strategy, you can enjoy greater reach and success with your company, all for much less than traditional advertising. The future of business is in the Google search and your company can be part of that trend.
A website is essential to good business practice, but not every business has the time or the expertise to build up their online presence. That is why there are a number of companies help with this, but they are not all the same. If you are thinking it might be time to hire an SEO expert in Houston, here are five warning signs to help you decide which one is right.
1) Find one who understands the trends
If you don’t have a good grasp of local trends, or of the marketing trends in the area where you are doing business, then an SEO expert in Houston can help. SEO and the online world can change very fast, so if you own a business and cannot stay on top of all the changes in regulations and trends, then it’s time to bring in an expert who makes it their job to know what is current.
2) It's not enough to hire that one guy that one time
By the same logic, if you haven’t hired an SEO expert in some time and you are noticing that your marketing efforts are not performing as strongly as they once were, and your website traffic is not what it used to be, then it may be time to call your SEO expert in Houston again. Hiring once and expecting that once will suffice is not enough to keep up with the changes. So, if it has been a while since you hired an SEO expert, it’s probably time again.
3) Is your SEO helpful to you?
Good SEO will improve your online presence, but if you are getting most of your business leads from somewhere other than your website, it’s time to look at where your leads are coming from. It might be that you need to hire an SEO expert in Houston who can help you with targeted marketing, and who has a real sense of how to research for keywords and for the markets you should be after.
4) Don’t expect miracles
If your SEO expert has made promises that sound a bit fishy, then that could be a sign that they may not know what they are talking about, or that they may be trying to sound like they know more than they do. No one can guarantee you results, no matter what, and no one has secret inside information from Mr. Google himself. SEO research can help, but if results come too quickly, and your SEO expert can’t explain why, that may be another warning sign that they don’t know what they are doing.
5) They should be willing to share
If you want to know how well your SEO expert in Houston served their other clients, then ask. Talk to the other clients and ask to look at their websites. Above all, make sure that they were happy with the services of the SEO company. After all, you are betting a piece of your business on their business practices, so make sure that their practices meet your standards.
Don’t trust your SEO to just anyone. Talk to an SEO expert in Houston who understands the right way to help you grow your business.
Search engine optimization is continually changing and is a complex process. A search for “SEO Company in Houston” will bring up around 13,400,000 search results, so it’s hard to know where to start.
In this post, we’ll look at SEO, what it is and what skills and tactics are needed for success. You’ll also get some tips on picking the right SEO company in Houston; particularly what questions to ask to find the best candidates to fit your online needs.
What is SEO?
Search Engine Optimization (SEO) is an ongoing process that leverages best practices, techniques, and tools to position your online web pages, blog posts, business listing, and/or advertisements as close as possible to the top of the search results when customers and prospects are trying to find you. This is why finding the right SEO company is so important.
What Does it Take to get to the top of the Search Engine Results Page?
Successful SEO marketing depends on hiring an SEO company in Houston knowledgeable about the following:
• a well-designed website;
• engaging, helpful and credible content;
• indicators telling the search engines that your website is authoritative and popular.
• maintaining your influence and position within the search engines.
How SEO Works
SEO is a process with defined ways of doing specific tasks on a regular basis. When done over time you can see consistent results; as in your website climbing the search engines. Thus, you need an SEO company in Houston proficient at developing and following through with a well-defined and executed SEO marketing plan. So make sure you ask how they implement theirs.
How Search Engines Work: What Your SEO Company in Houston Should Know
When performing a Google search, you type words describing what you’re searching for and then you wait. Search engines earn money by returning the best possible search results on the search engine results page; so, they act as the middleman between you and the web pages that have what you’re looking for.
The SEO Company in Houston you hire will work to strategically position your website to get you to a higher position (meaning your company’ web page pops up in consumer’s search results way ahead of anyone else’s company). Don’t be afraid to ask them what their process is.
The Role of an SEO Company in Houston
SEO experts know what’s important to both the people doing searches and search engines. Along with the technical side, they also figure out the keywords and phrases that people type into the search engines when looking for specific information such as products and services.
An SEO company in Houston then integrates these keywords into your web pages to rank you high so people can find your website. Since they know how Google indexes content, they also tweak your website, so it’s easy to find for Googlebot.
Now that you know what you’re looking for in a reliable SEO company in Houston, why don’t you check out our firm? We’re as reliable as you can get and affordable too. Get in touch with us today.
If you are looking for an SEO firm in Houston to improve your business’s search result ranking, you’ll need to know some of the traits of a legitimate SEO firm that is not going to take your money and leave you wanting.
#1. Analyze Your Needs
Every SEO campaign is going to be unique, as every business has different needs when it comes to improving their search result ranks. You’ll want to work with an SEO firm in Houston that asks questions about your business; learning about what your company provides in terms of service and products. Keywords are a huge component of effective SEO, so the more they know about your business, the better their chances of getting the right keywords for your campaign.
#2. Easy to Find Track Record
When you are researching legitimate SEO firms in Houston, the best way to research is through search engines. You should be able to find reviews from previous clients of theirs. Before you trust them to manage your business’s SEO campaign, learn about them.
#3. Transparent Tactics
A good SEO firm in Houston is going to be transparent in terms of the strategies and tactics they employ for their campaigns. If they are hiding what they are doing, they may be using blackhat tactics that could harm your business more than help. An above-board SEO campaign can take months to get results, if they promise results in only a couple weeks, pass on them.
#4. Responsive Communication
Many SEO firms in Houston that are legitimate are going to be busy working with clients, but that does not mean they should be slow in responding to you. You want to know how your SEO campaign is going, so ask them how often they will communicate with you, and who you can contact with questions; a single point of contact is best for quick and knowledgeable responses.
#5. Reduce Your Need for Paid Advertising
One of the side benefits of using a quality SEO firm in Houston is that when they are successful at improving your search engine position, you are also going to be able to reduce your overall need for paid advertising. With quality keywords, and sound tactics, you should be near the top in the results, so there is no need to pay for the extra ads.
#6. Targeted SEO
When learning the strategies and tactics an SEO firm in Houston plans to use for your business’s SEO campaign; they should be focusing on localized SEO over obscure and broad SEO, particularly if you’re business only operates in certain areas. Local SEO is going to get you much better results, as you’ll be targeting customers in your area.
#7. Gets Results
Finally, a legitimate SEO firm in Houston is going to deliver you results. They are going to have the right strategies and tactics, and use the proper keywords. In the end, your business’s rank will improve in the search engine results and provide tangible proof that the campaign was a success. If you’re paying good money for SEO, you should expect real results.
BVM SEO Services
If you are looking for a legitimate SEO firm in Houston to give you that competitive edge on search engine results pages, contact BVM today to schedules a free strategy session to get your SEO campaign off the ground.