Search Engine Optimization, also known as SEO or SEO marketing, is a booming industry. In fact, businesses in the US spent almost $70 billion on it in 2017, a number that is expected to grow to almost $80 billion by 2020. With so much money going into SEO, it makes sense that it has some serious benefits. Here are just a few of those benefits, and why SEO in Houston may be the key to your business’ future success.

1. Rank Higher

SEO marketing is about many things, but one of its most important aspects is ensuring that you hit that top search engine results page when people go looking for you. Doing so is a complicated system that requires time, creativity, and money to help drive your campaigns. It’s simple: SEO actually connects you with people who are already looking for you. They just didn’t know you existed yet. And with billions of searches happening every day, why not use SEO in Houston to make sure you are connecting with those people, especially in the immediate area?

2. Reach New Clients

The great thing about SEO in Houston is that it’s actually SEO for the entire world. Getting onto the covered front page of Google and other major search engines means that you can discover more clients from the surrounding areas all the way across the globe. If you are a local company looking to make it on the world stage, SEO marketing can help. And if you are a local company looking to connect with other locals, SEO marketing can drive up your search results for the surrounding areas, helping you to connect with more people while expanding at a responsible pace.

3. Make New Connections

SEO marketing and keyword analyses may seem like a lot of graphs, charts, and algorithms, but they are also about creativity and deploying unique strategies. The top SEO in Houston is all about making new, creative marketing plans that help you reach people who are looking for you, and people who didn’t know how much they needed you. With the use of the right adjacent keywords, you can start connecting with the people who are looking for your expertise before they even knew you were what they were looking for the entire time.

Take, for example, a sporting goods store. Now, most marketing around SEO in Houston would prioritize or focus exclusively on “sporting goods” as the driving keywords. But sporting goods stores are rarely looked for with those words. People are looking for baseball bats, for basketballs, for bicycles, and for football pads. With the right marketing strategy, a sporting goods store can start popping up in these types of searches, which means more people will find them when they are already looking for what they want specifically.

Many local businesses are already using SEO in Fort Worth, El Paso, Frisco, Plano, Sugar Land, The Woodlands, Lubbock, and Houston to connect with new business, to expand their operations, and to creatively find new ways to succeed. The trick is connecting with an experienced, dedicated SEO marketing firm that has an eye to the international while understanding the importance of local.

How’s business? You’re more than likely used to hearing that question by now, but chances are, the answer isn’t quite as simple as a two-worded question might suggest. This is due, in part, to the complexity of your market. Once upon a time, most businesses were locally owned, run, and marketed. Your business depended on the needs and wants of the people and businesses near you. Your market trends aren’t something that can be seen locally anymore because, locally owned and operated or not, your business isn’t just a local business anymore. The internet—and other technological innovations—has created a global market, and whether or not you actively participate in the global aspect of that market, it’s certainly affecting you. That’s why you need search engine marketing for your business.

What if you aren’t globally active as a business?

In the clearest terms: you should be. It doesn’t matter if your company is focussed on its local presence anymore because, chances are, your competition isn’t local. It’s national, if not global. You have to compete with the prices and services of other businesses that may be operating from across the world. How do you compete? By increasing your online presence so your competition doesn’t overtake your business opportunities. That’s where search engine marketing in Houston comes into play. If you create a strong search engine presence for yourself, then you aren’t going to be overlooked by even the local clients who see your international competitor’s products and services first.

How does it work?

Search engine marketing steps beyond simple search engine optimization to create paid search activities that are designed to direct traffic to your business’s website. In other words, you pay for online advertising space that gets called up based on the search parameters of your potential clients. Your potential clients are targeted by your marketing tactics based on their own search parameters.

The benefit?

With search engine marketing, you are increasing your marketing reach by hundreds, if not thousands, of people—and often for the same cost of the advertising you do locally. SEO (search engine optimization) works in a similar way, but search engines show paid ads first, so SEM gets your paid advertising to the top of their search results pages.

Why hire a search engine marketing consultant?

Because search engine marketing isn’t as easy as it seems. You need to interpret the right ads and keywords to target not just the most people, but also the most people who are looking for exactly what you are offering. A search engine marketing consultant will help ensure that your targeting strategies are in line to offer you the best return possible. Don’t fall behind on the opportunities the latest marketing strategies can offer you. Contact us today to get started on boosting your business’s online profile—and success.