What is SEO?
Local SEO is a highly effective way to market your business online. Local SEO services in Houston help businesses promote their products and services to existing and potential customers in the area.
Local SEO is a key factor in helping small businesses improve their visibility on search engines like Google, Safari, and Internet Explorer, and allows potential clients to view their information, rankings, and reviews online. In today’s technological age, a business needs an online presence that is easily accessed and viewable by online users.
If your website isn’t doing its job – that is, regularly attracting targeted visitors and converting them into clients – then it may be time to hire a local SEO services expert.
Look for Experience
One of the first things to look for when hiring a local SEO services expert in Houston is the experience. Anyone can set up an ‘SEO agency,’ but that doesn’t mean they understand what they’re doing or know how to get results. An experienced SEO services expert, however, will be able to view any website and automatically know what needs to be done for it to gain more search engine traffic. They’ll also know how to strategically market your business so that the SEO engine traffic will turn into customers.
A Comprehensive Understanding of SEO
An experienced SEO services expert will also understand the differences between the three levels of SEO marketing:
1. Technical. This level has to do with the structure of the site, which can determine the level of difficulty for search engines to crawl and index a business’s content.
2. Onsite optimization: This includes elements such as keywords and HTML tags that help increase search engine traffic to a site.
3. Offsite optimization: This level helps businesses direct search engine traffic to their website through the use of off-page techniques, such as link building.
A Proven Track Record of Success
When you’re looking for SEO services in Houston, look for someone with a proven track record of success. Before hiring anyone, make sure you check at least three references – the more current, the better – to find out how the SEO service expert helped their business succeed. Don’t just take someone at their word: do your due diligence, and check references before trusting someone with your business’s SEO success.
Once you get past all the technical details, SEO is really just about marketing. That’s why you’ll want to look for an SEO services expert in Houston who is marketing savvy and can advertise your business in creative and effective ways. A good SEO expert will also be very computer and internet savvy, and understand effective online marketing methods and trends.
What’s Your Culture?
No matter how big or small your business is, you want to hire an SEO service expert who fits in with your business’s culture. SEO experts interact will all different areas of a business, including IT, marketing, customer service, and sales. You’ll want to make sure that the SEO services expert or team you hire in Houston will fit with your business culture, values, and mission.
Are you a new business, or an existing business looking to improve your website’s traffic? You’ve probably done some web searching related to improving traffic and have seen a lot of “SEO” in your search results, also known as Search Engine Optimization, but what does it mean? You could go right to a professional firm for your SEO needs, but before seeking one out, you should understand the fundamentals so that you have the basic knowledge to make an informed decision about what firm you choose for your SEO in Fort Worth.
The first step to building the foundation of good SEO for your website is to have on-site SEO built into it. This type of SEO includes sitemaps, bot accessibility, URL structure, unique text content, internal architecture, etc. The first thing a firm for SEO in Fort Worth should be doing with your website is performing an audit to check on all these things to test if your site has a good SEO foundation to work from. After an audit, if you go ahead with your SEO in Fort Worth, the firm will use their tools to help create a series of keywords for your on-site SEO.
Unique content is what will get you as many google hits as possible. If you have multiple pages with the same or very similar content, and just certain words swapped out (such as city names), the search engine bots will detect them as duplicate content, and it will negatively affect your site ranking. Also, bloated numbers of pages does not help either, it is better to have a single page for a service plus its sub-services you offer than multiple pages for every sub-service.
One of the many services a firm for SEO in Fort Worth will offer is the creation of quality backlinks for your website, but what are those? Backlinks are one of the key ways of getting a good ranking on Google’s algorithms, they are hyperlinks that link back to your website. These quality backlinks should be from websites and blogs of authority in your industry.
Having local SEO information is key for good SEO in Fort Worth. When you search Google, you’ll often find a business address, and star ratings next to businesses; this is caused by the Google My Business page. You should check out your own My Business page to make sure all your business information is up-to-date, as well as photos. On your My Business page you can also set the primary category of your business to ensure you are listed with the proper searches.
SEO is Continuous
When you start improving the SEO of your business website, it isn’t just a process that is done once, it has to be continuously monitored, and new content created regularly. You’re going to want a blog, and in that blog have quality posts related to your services, products or industry. As well, you’ll want to be active on social media where you can, keep up to date with posts on your business’s Facebook page, promoting your blog, and services.
SEO in Fort Worth
If you are looking to improve your business website traffic, contact the SEO experts at BVM today to get started.
What is Local SEO?
Local SEO (Search Engine Optimization) is a highly effective way to market local businesses and services online. It helps companies promote their products and services to local customers at the exact time that they are searching for them online. Local SEO is a key factor in helping small businesses improve their visibility on search engines like Google, Safari, and Internet Explorer. Google rankings, reviews, and online listings all combine to increase a customer’s trust in a business.
Establish a Location
If you’re a business thinking of utilizing Local SEO Services for gaining credibility in your local community, the first thing you need to do is create a physical presence. Local SEO in Lubbock starts with a physical presence. You need a permanent address, not just a PO Box or forwarding address. In other words, you need to prove to local customers that you exist and can prove you are a local business based in Lubbock.
Set up a Google My Business Account
The next step you need to take to optimize your local SEO in Lubbock is to set up a Google My Business account. This ensures that people can access accurate and consistent information about your business on the internet. With a Google My Business Account, you can verify your name, address, phone number, and any other necessary information about your business. Make sure that you create listings for all of your locations, so each one shows up in a local SEO in Lubbock search.
By optimizing your local SEO services for this type of search, you won’t only gain credibility with your local customer base, but you’ll also gain an advantage over your competitors. Many companies don’t take advantage of Google My Business listing, even though it’s a free and readily accessible service.
Although more and more people are shopping online, people still crave that personal touch. Make sure that you set up your social media, and that you are ACTIVE online. People want to see that you’re a real person, with a real local business in Lubbock, not some faceless brand. The more active you are on social media, the more credibility you will gain with local customers. Use pictures. Give updates. It’s just another way to gain credibility by using local SEO in Lubbock to its full capacity.
If you want to identify areas for improvement in your local SEO, make sure that you are using tools like Google Analytics or Search Console to regularly review the efficacy of your local SEO in Lubbock. These tools will show you what’s working and what’s not via data and statistics.
For example, you can track and monitor your rankings using a credible rank tracker. This can help you uncover the keywords that you should be using (or avoiding) in your local SEO in Lubbock campaign. You can also check sources of local traffic to help you gain insight into how your marketing and SEO strategies are performing.
One of the most powerful and overlooked ways to advertise your business is the Google search. Unlike traditional advertising and other means of connecting with customers and clients, the Google search is people already looking for something like your business who need to find you first. This is where local SEO services in Houston come in: with the right plan, you can turn curious people surfing the web into dedicated and loyal customers. All you need is an SEO strategy that optimizes your website and increases your presence online. Here are a few ways in which a local SEO agency can help you reach more people:
Get the Right Keywords
Finding the right keywords is a combination of understanding trends, how people search and the most efficient ways to catch Google’s attention. In general, local SEO services in Houston will try and connect the right keywords with a tertiary glance at Google’s AdWords advertising, but a little more creativity and strategy can actually expand your horizons and help you reach more people. For example, if you are a sporting goods store, using the phrase “sporting goods store” for keywords should actually be a low priority. Instead, the focus should be on “football pads” or “baseball gloves,” the products people are actually searching for online.
Design the Right Site
More and more, Google and similar search engines are looking at more than just keywords on a site for ranking information. They are also looking at the experience of a site: how it looks, how it acts and how people access it. This is one of the most significant changes made to search engine optimization in the past couple of years, and local SEO services can help you design a website that Google loves, and ranks higher as a result.
BVM offers local SEO services in Houston that elevate your business, increase your website rankings and connects you with people online who are already looking for the goods and services you provide. With the right strategy, you can enjoy greater reach and success with your company, all for much less than traditional advertising. The future of business is in the Google search and your company can be part of that trend.
www.brazosvalleymarketing.com/sugar-land-seo.htmlIf you are looking for an SEO firm in Houston to improve your business’s search result ranking, you’ll need to know some of the traits of a legitimate SEO firm that is not going to take your money and leave you wanting.
#1. Analyze Your Needs
Every SEO campaign is going to be unique, as every business has different needs when it comes to improving their search result ranks. You’ll want to work with an SEO firm in Houston that asks questions about your business; learning about what your company provides in terms of service and products. Keywords are a huge component of effective SEO, so the more they know about your business, the better their chances of getting the right keywords for your campaign.
#2. Easy to Find Track Record
When you are researching legitimate SEO firms in Houston, the best way to research is through search engines. You should be able to find reviews from previous clients of theirs. Before you trust them to manage your business’s SEO campaign, learn about them.
#3. Transparent Tactics
A good SEO firm in Houston is going to be transparent in terms of the strategies and tactics they employ for their campaigns. If they are hiding what they are doing, they may be using blackhat tactics that could harm your business more than help. An above-board SEO campaign can take months to get results, if they promise results in only a couple weeks, pass on them.
#4. Responsive Communication
Many SEO firms in Houston that are legitimate are going to be busy working with clients, but that does not mean they should be slow in responding to you. You want to know how your SEO campaign is going, so ask them how often they will communicate with you, and who you can contact with questions; a single point of contact is best for quick and knowledgeable responses.
#5. Reduce Your Need for Paid Advertising
One of the side benefits of using a quality SEO firm in Houston is that when they are successful at improving your search engine position, you are also going to be able to reduce your overall need for paid advertising. With quality keywords, and sound tactics, you should be near the top in the results, so there is no need to pay for the extra ads.
#6. Targeted SEO
When learning the strategies and tactics an SEO firm in Houston plans to use for your business’s SEO campaign; they should be focusing on localized SEO over obscure and broad SEO, particularly if you’re business only operates in certain areas. Local SEO is going to get you much better results, as you’ll be targeting customers in your area.
#7. Gets Results
Finally, a legitimate SEO firm in Houston is going to deliver you results. They are going to have the right strategies and tactics, and use the proper keywords. In the end, your business’s rank will improve in the search engine results and provide tangible proof that the campaign was a success. If you’re paying good money for SEO, you should expect real results.
BVM SEO Services
If you are looking for a legitimate SEO firm in Fort Worth, Frisco, Plano, El Paso, Sugar Land, The Woodlands, Houston, and Lubbock to give you that competitive edge on search engine results pages, contact BVM today to schedules a free strategy session to get your SEO campaign off the ground.
If you have a new website, or you just need to get more traffic to your current website, hiring the right SEO firm can help. But, how do you know you are hiring the right SEO firm in Houston for what you need? And how do you know they’ll get the job done?
Services Offered and Techniques Employed
When searching for an SEO firm in Houston, your first step is going to be asking what kind of services they offer. The first thing they should do is a comprehensive audit of your website so that they can provide you with an initial assessment. This is going to include a proposal for the amount and type of work they will do to ensure that you reach a set level of ranking online for your website. This type of work needs to be viable in the long run. Some SEO firms will use techniques that work for short periods of time but will harm your sites exposure on search engines in the long term. Ensure they are thinking about the long game. Spamming is bad for your site’s image.
An SEO firm in Houston will need to know the proper keyword to focus on for their SEO campaign for your website, and this will be done through tools at their disposal. You should ask what kind of tools they use and get them to provide you with an analysis so that you know what their plans are with those keywords, and to get them to back up their results for the keywords they have determined.
Also, find out what kind of backlinks they can get for your website. Backlinks are important for ranking, and getting high-quality backlinks from websites relevant to your business’s industry or sites of authority gives the best results.
Cost and Timeline
You have a budget, and you need to ensure that when you hire an SEO firm in Houston that your money is going to be used well. A quality SEO firm isn’t going to give you a lump sum quote with their initial assessment but will provide you with a rundown of what they offer and build a contract with the pricing of those services based on performance expectations. As well, they should be able to give you a timeline of how long their services should take to get you results. SEO doesn’t happen overnight, so you should expect a timeline of about six months, otherwise they may be using underhanded techniques that will only hurt your site.
If you are scouring the internet for the right SEO firm in Houston for you, then you should be looking through reviews on their services. If you can’t find any reviews, ask them directly for referrals. How many clients do they have and how long have they have kept their clients? You want a company that has good retention, as that means they are doing their job well and are keeping their clientele happy.
Nothing is worse than being in the dark about your website analytics. The best SEO firms in Houston should be willing to provide you progress reports on deliverables. These reports can be monthly, or quarterly, but should include analysis of your website's traffic, and include what kind of content they have been creating to improve your website's ranking.
Looking for an SEO Firm in Houston?
If you are looking for one of the best SEO firms in Houston, then give us a call to set up a meeting.
If you’ve been savvy enough to follow Search Engine Optimization (SEO) strategies for any duration of time, you know one thing for sure: SEO services techniques change all the time. When it comes to local SEO, it’s more important than ever to ensure that you are optimizing your on-site and off-site SEO strategies to beat your competitors. If you’re not on top of the rankings, chances are your competitors are. If you want to grow your business, you need the best local SEO services in Houston.
Here are three Local SEO techniques that are guaranteed to work:
If you’re wondering what the “bleep” title and meta description tags are, don’t worry: it’s quite simple. Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. In other words, it’s kind of a “mini-ad” for your business. When people search for services and products on the internet, the text of your title and description tags will be displayed in the search results. That way, not only will the name of your business come up, but potential clients can learn a bit about your business in the process.
If you’re not sure how to create or utilize title and meta descriptions, research the best local SEO services in Houston so that you can stay ahead of the competition and on top of the rankings. In the world of SEO writing, titles and descriptions is considered somewhat of an art form because, in a world of cutthroat competition, catching the customer’s eye—and ear—is tantamount to success. If your text isn’t compelling, creative, and descriptive, then you’ll miss out on valuable click rates. One key rule when it comes to creating title and meta-description tags is NEVER to waste any page space that doesn’t offer vital information.
Online Directories and Citations
Approximately four out of five people use search engines to conduct searches for local businesses and services. If your business isn’t coming out on top during these local searches, you can guarantee that your competitors are. One way to get your business listing online is to ensure that your business is listed with all its correct information on the top online business directories like Yelp, Citysearch, etc. There are many local business directories that you can get your business listed in. Take every opportunity you can to get your company listed and increase your customer base.
Always, always, always make sure that the information provided on these directories is correct and up-to-date. A wrong phone number or address can cost you a lot of business in the long run. If you’re not sure how to manage all your listings, contact local SEO services to find out.
Get it on Google
Google is the biggest search engine in the world. It’s so common that Google is used as a verb! If you want to maximize your SEO possibilities, it’s imperative that you get your business on Google right away. If people can’t find your business on Google, chances are they won’t find your business at all.
Search engine algorithms and search engine AI have grown pretty much in proportion to the online traffic that they receive. This makes sense, since a given search engine wants to provide the best results for their users, or customers, just as any other business or service wants to do. That means that search engine optimization (SEO) today isn’t just about getting that sought after spot on the first page of results (or even the first full window of results, where the user doesn’t have to scroll). Instead, any business with an online presence has to think of a search engine as a partial medium between you, the business or service provider, and the customer. And that means that the search engine algorithms are going to prioritize what it sees as being non-promotional, educational, and impartial query results. Responding to this ‘natural’ search engine regime (versus an ‘artificial’ one, where ads could be prioritized) means being as willing as possible to give consumers what they want—relevant content. Considering that Texas is a nation-wide frontrunner in internet tech, it only makes sense that an SEO firm in Houston & SEO firm in Sugar Land would know how to make current SEO trends work for your business.
Because that’s the thing
Pursuing an effective SEO campaign shouldn’t mean compromising the message and values of your own business for the sake of customers—since that way no one is satisfied by the job in the end. If you’re looking for an SEO firm in Houston & SEO firm in Sugar Land, here’s what you ought to know about how they do their work.
First off, the way that natural SEO works with AI means that of every, say, 100 search results that the AI deems to be relevant to a potential customer’s search it will be those that are clicked on that the AI will continue to support. And the more supported they are—read, the higher up in the results list—the more they’ll be clicked on. And so on. That’s why, to an extent, good SEO is something of a positive feedback loop. It’s all about getting that first click, though. And for an SEO firm in Houston & SEO firm in Sugar Land, that starts with the basics. Those basics are hearing and responding to a customer’s goals and hopes, and translating those into accessible, often-searched keywords. The other basic—a shocker to some— is quality, educated employees. That is, when hiring a firm, research their portfolio, ask about their employees qualifications—and easiest of all, check their website landing page for careless errors, such as spelling mistakes and awkward or incorrect English. Consumers are smart—so vendors have to be smart too.
Finally, and probably one of the most important items to understand, is that top SEO firms are shaping natural SEO rankings by working in tune with what’s happening today. Some companies will only work with a client who’s focused on getting hits—others, the best, will work with clients to make sure that their client is ready to receive that traffic. Look for an SEO firm in Houston & SEO firm in Sugar Land that is ready to help you optimize your site for mobile. And make your mobility, upward mobility.
1. Over 90% of internet users start with a search engine
You may think that SEO (Search Engine Optimization) isn’t as important as it once used to be, but statistics show that 93% of internet users start with a search engine. If you want to stay competitive in today’s business world, you’ll want to make sure that your business uses SEO so that your business shows up on the top of the list when a user makes a search. Whatever service or product your Houston business offers, SEO in Houston can help direct users to your site and bring business your way.
2. 75% of users never scroll past the first page.
It’s true: 75% of users never scroll past the first page of search results, and they will often only click on the first three or four links. Get your business noticed right away by using SEO in Houston. The more internet traffic you get, the more real-life business you’ll have.
3. Google owns almost 70% of the search engine market share
Google owns the lion’s share of 70% of the search engine market share, so if your Houston business isn’t showing up on the top of Google’s search results because you aren’t using SEO in Houston, then chances are that users aren’t seeing your site, which means you’re missing out on a lot of potential business.
4. A lot of users ignore the paid ads
SEO in Houston can help generate business for you because, believe it or not, 70-80% of users ignore the paid ads and focus on the organic results of the search instead.
5. Search is the #1 driver of traffic to content sites, beating social media by more than 300%
While it’s important to use social media platforms to advertise your business in Houston, you should also be using SEO in Houston. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. You heard that right: 300%.
6. 70% of the links search engine users click on are organic.
An organic link is a link on someone else’s blog, website, or social media account that they’ve used to link to your site without being asked or without any prior agreement. Organic links are much more likely to appear in a context that relates to the subject of the latest document, which makes them useful for search engines like Google that rank the results. It’s an optimal form of SEO in Houston to get your website more traffic.
7. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% go of organic clicks go the #3 position.
The higher you are on the search result list, the more clicks you are statistically going to get. SEO in Houston can help put your Houston business on the very top of that search list.
8. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
SEO leads are more likely to direct business your way than other forms of advertising, including direct mail and print advertising. The numbers don’t lie, so make sure you are using SEO in Houston to promote your business.
SEO is still one of the most effective ways to advertise and generate business. Hopefully, these eight stats will convince you that SEO is worth investing in. Get your business noticed with SEO in Frisco, Plano, Sugar Land, The Woodlands, Fort Worth, Lubbock, El Paso, and Houston.
Whether you have a new small business or an established one, getting your name out there and highly visible on search engines is very important to bringing in new customers and growing your business. Handling SEO on your own can be overwhelming, especially when you have to research everything that needs to be done to optimize your efforts. Hiring a company to handle your SEO in Sugar Land can be key to improving your search engine presence, and they offer various services for small business to help. The three most common types of services offered are keyword research, page creation, page optimization, link building, and a technical audit to ensure you have everything you need to build and maintain a successful web presence.
The most important part of any SEO project is keyword research. When looking to create a plan for improving traffic to a website and ranking on a search engine, you must research what keywords you need to target to get the best results. When designing your website on your domain, you should ensure that each page targets one or two unique keywords, and you should ensure that you have enough pages to cover all the keywords that encompass your business’s services and merchandise. When looking to choose the right keywords for your small business, a SEO in Sugar Land company will look at how relevant certain keywords are to your business, and whether they have commercial intent. For instance, “landscaping companies” has more commercial intent than “how to properly landscape your front yard.” They’ll also research how many people search for certain keywords in your area that are related to your business. Also, how competitive the keyword is important; you’ll want keywords where you can be in the top 5 ranking because 95% of clicks go to those.
A small business website that isn’t optimized is not going get the attention you require. A company that does SEO in Sugar Land will optimize your web pages for the best results on search engine rankings. Over time, search engines will often modify their search algorithms, so an SEO company will keep updating your web site to ensure it meets the requirements to maximize your ranking.
Although keywords are the most important part of search engine optimization, you’re also going to need link building in order to direct web traffic to your small business website. A company for SEO in Sugar Land will help create internal and external links for your website to attract customers.
If you are looking for SEO in The Woodlands, Frisco, Plano, Houston, Fort Worth, El Paso, Lubbock, and Sugar Land for small business, contact Brazos Valley Marketing so you can optimize your website and get the search engine visibility you need.