The number one core part of marketing your company online is to ensure that your business is at the top of relevant searches on engines such as Google. The primary method of getting that rank is generally search engine optimization (SEO), but you also have the other option of paid-per-click (PPC) advertising. If you are looking to boost your visibility online, which is the better option, going with SEO or with PPC? When you are searching for the best SEO in Houston, you’ll want to know which services you really want to focus on, in the short-term and the long-term.

What is SEO?

SEO is a method of optimizing a website to get better rankings on search engines such as Google, Bing, and many others. These optimizations generally include putting optimized keywords on to websites, making pages load faster, making your site mobile friendly, getting linkbacks to your website from other trusted sources and much more.

What is PPC?

PPC advertising is paying for a prime position on a search result page. For example, in Google you will find paid advertising on the right side of the top of the search results page, and it will be clearly marked as paid advertising. The process of getting that position includes paying into a campaign on the relevant search engine, then bidding on keywords. The better your bid, the more likely your site will appear on the search engine. PPC is as it is named, is where your campaign wallet is only charged when someone clicks on your link.

SEO vs PPC

Deciding between SEO and PPC really comes down to a matter of what you are looking for.

Short-Term Visitor Growth

If you are a brand new business, or having a special new promotion or revamp, then PPC can really help temporarily boost visitors. PPC campaigns are designed for short-term visitor count boosts.

Long-Term Visitor Growth

SEO is the king of long-term visitor growth. Some companies don’t even consider an SEO campaign a success for almost a year, but all of that growth is organic. With the best SEO in Houston, you can most often expect a slow start, but steady growth of visitors to your business website.

Costs

Overall, the best SEO in Houston is a cheaper method than PPC. SEO campaigns may last up to a year or longer, but most of the cost is upfront, and for monthly content services and further keyword optimizations. PPC on the other hand has a much higher upfront cost, as each campaign you do needs funding for the campaign wallet, and bidding on certain keywords may be pricey at times.

SEO or PPC?

As mentioned, what you need depends on what you are looking for. SEO is ideal for almost any company, as its slow organic growth is less costly over time and you can see a steady gain in visitors and customers. However, if your company is just launching, or has a new exciting product, then PPC can help get the initial boost of visitors looking at your site and new products or services, then fall back onto organic SEO after your PPC campaign.

In the end, your ideal solution is going to be to consider both SEO and PPC (when appropriate.)

The Best SEO in Houston

If you are looking for the best SEO in Houston, then look no further than Brazos Valley Marketing (BVM). Contact us today for a free consultation and discover how we can work together to boost your site visibility and help your business grow.

When it comes to search engine optimization, there are two common sayings: the first is, “if you want it done right, do it yourself.” Following this the advice could lead to a disaster for your company. The second saying is, “you get what you pay for.” This is the saying that you should be following. SEO companies in Houston can help bring your company from the brink of failure to thriving in a competitive online market. There are five reasons why you need to hire a professional to complete your SEO work.

1.  Hire SEO Companies in Houston Who Specialize In SEO

When a company hires it employees, they hire each person for the skill that they bring. An apparel shop may hire a graphic designer, production crew, sales staff and administration. Hiring a SEO specialist fills a specific role. They have the expertise in understanding how to drive business to your website. It is their job to analyze the information to help create the best campaign and protect the brand.

2.  Keep Up with the Trends

Google continues to change and grow, and SEO needs to change with it. The use of backlinks and keywords are examples of how SEO companies in Houston can help. Many companies focus on keyword-based SEO through blogs and articles, but SEO companies can go a step further and focus on search queries. There are many tips and rules to creating the perfect keyword or search query.

Focus on Your Business

Owning or managing a company takes a lot of time and effort. Hiring the right people for each position means that you do not have to spend as much time on that role. Hiring SEO companies in Houston grants more freedom to focus on the daily routines of the business.

SEO Can Help with The Bottom Line

Every company wants to be in the black and show a profit. There are many ways that this can happen, from cutting costs to generating revenue. With proper SEO, you will be bringing people to your company. This increase will generate revenue through new and repeat customers. Proper SEO can also improve your brand and reputation.

Professional Monitoring

SEO companies in Houston can continue to monitor your current campaign and future campaigns. With professional monitoring, adjustments can be made quickly and effectively. This is more than just changing keywords; professionals can monitor the trends and the backlinks. They can ensure the page speed is high and the bounce rate is low. These are things that need to be monitored regularly to ensure that your online presence is highly rated and will bring in customers. During special events such as sales, it is crucial that someone is monitoring the entire campaign.

What you do not know about SEO may actually hurt you and your company. When your SEO is not completed properly and there is duplicate content, broken links and failure to adhere to Googles policies, these can damage your company and its reputation. SEO companies in Houston understand the techniques and algorithms to protect your brand.

Search Engine Optimization (SEO) is the way your site goes from the third or fourth page of Google search results to the first. It’s a critical aspect of any e-commerce company’s ability to reach people, yet many companies make simple mistakes that hurt their rankings. Here are a few mistakes that the SEO experts in Houston point to as the most common ones in e-commerce SEO, how to avoid them and who to call for professional SEO services.

Mistake #1: Non-Optimized Web Pages

Loading speed isn’t just important for bounce rates. It’s critical for site evaluation as well. Google and the other major search engines are now running speed tests on pages. The slower the page, the lower the rank. It’s important that you optimize every page so it loads as fast as possible.

There are a few tactics that you can employ to speed up your site, from embedding videos rather than hosting to optimizing your visual elements. If you still have slow pages, then you will likely need an expert to look at the site and find ways to make it more efficient.

Mistake #2: Bad Content

Are you wholesale copy-pasting text from other sites, including product descriptions? How about poorly-optimized titles or hyperlinks that don’t offer any information? All of these words-related mistakes can impact your rankings.

It turns out, packing your site full of keywords isn’t enough. The content needs to be well-written, informative and original. If you want to rise the ranks, you will need to invest in a site that offers good content.

Mistake #3: Bad Mobile Experiences

The world has been navigating the internet with their phones more than their desktops, yet most people who run their own sites focus on the desktop. Google has started prioritizing the mobile experience in their site evaluations. That means sites that don’t offer great, seamless mobile experiences won’t rise in the search results.

Mistake #4: Not Trusting the Professionals

Too often, people think they can make important and impactful search engine optimization decisions without the help of the experts. While it’s true that you can access the developer notes for the latest version of the Google algorithm, understanding what those mean requires a wide range of expertise, from web design to search engine marketing, web coding and more.

Brazos Valley Marketing (BVM) has brought together SEO experts from every aspect of search engine optimization to help businesses make more of an impact. It’s why businesses of all sizes work with us to improve their rankings and run impactful search engine marketing campaigns.

The SEO Experts in Houston That Get Results

BVM has been helping clients make important SEO updates that increases their traffic and search results rankings. Using an innovative approach of industry best practices and our own expertise in search engine optimization, we can help your company reach more people, both locally and around the world. Contact our SEO experts in Houston today to learn more about how we can help your company’s search engine rankings.

There is no front page of Google. When someone types anything into a search engine, it weighs their results through a multitude of factors, from supposed location to past searches, to even text on previous pages they visited. It makes rising the ranks of Google more complicated than ever. And it’s why more and more businesses in Texas are looking for SEO services in Houston.

The right search engine campaign can take your website and put it on the front page of Google. Done incorrectly, however, and your results can see a significant drop, effectively removing you from the public eye. That is why more and more businesses are turning to experienced firms that offer SEO services. Here is a strategic perspective on why outsourcing your SEO needs to an experienced firm is the path to success.

Get Focused

SEO has only gotten more holistic as time goes on. Google’s algorithm, and the algorithms of every search engine, are more sophisticated and protected than ever. Understanding what works, what doesn’t, and actually executing the strategy, takes time and effort. Outsourcing your needs to a firm that offers SEO services in Houston can help you simply from a manpower perspective: it helps you tighten up your team and get them focused on what they do best. Almost everyone can admit that SEO and other important marketing tactics, like social media, can get pushed off the side of someone’s desk fairly quickly. Outsourcing means you have a dedicated team working solely on that, which frees your team up to focus on what they do best.

Make Your Budget Go Further

SEO today requires more than an understanding on the AdWords auction space. It takes a wide breadth of knowledge in stats, demographics, coding, and marketing. Getting all of the expertise required in a single person is near-impossible, and it likely doesn’t make sense to have an entire in-house team dedicated to SEO. So instead of paying for an entire team, you should instead look for a firm offering SEO services in Houston. By outsourcing, you get an entire team worth of attention and expertise for a fraction of the price of doing it in-house, and you get a team that knows how to work well together for the best results.

Crafting and executing an effective search engine optimization strategy is more difficult today than it has ever been in the past. Making something that will create organic results takes a holistic approach, which is why more businesses are turning to BVM for SEO services in Houston. Our team has created campaigns for businesses of all sizes, helping them rise organically on the Google search engine results page, and helping them get the exposure they need to grow. If you are looking to get a quality SEO campaign running, then contact us today. We can help strategize and execute a plan that is tailored to your needs and budget, and we can get you the results you need to succeed.

Having a strong online presence is important for the growth of any business. Simply having a website or social media accounts is not enough. A successful online presence means a lot more than just existing. Professional SEO services in Houston can help you harness the power of search engines in order to help you move your business to the next level.

Why Use Professional SEO Services?

You might be wondering what professional SEO services in Houston can do for your company that you can’t do yourself. Though SEO optimization seems simple on the surface, it actually can be quite complicated to get your business to the top of the first page of search engine results. It takes a high level of understanding of the ever-changing (and complicated) search engine algorithms. You should spend your time running your business and let the professionals deal with your SEO.

Here are my top 5 reasons why you should use professional SEO services in Houston:

1)    Better Customer Service

Most people Google a simple term when they are looking for something online. When a customer is looking for your company or the products and services that you provide, your information should be easy to find in the search results. Without professional SEO services in Houston making sure of that, your customers may have to sort through pages of search results just to find your contact information. That is not the kind of first impression that you need.

2)    Better Reputation

Studies show that people have more trust in the businesses that appear higher up on the first page of the search results. Your business appears more trustworthy and credible if it appears on this first page. SEO services in Houston know how to make sure your business appears near the top of searches and how to keep it there.

3)    Great ROI

Working with professional SEO services in Houston offers a great return on investment. The costs of these services are relatively low compared to the potential long-term growth you could see in your business.

4)    New Customers

Potential customers will often search for a few keywords when looking for products or services. Who clicks on to the next page of search results? I don’t. If your business is not appearing on that first page when people are searching for your product or service, then you are missing out on potential business. Hiring professional SEO services in Houston can fix this problem.

5)    Localized Web Traffic

Professional SEO services are not only great at increasing the profitability of your web presence generally, but they can also help your local customers find you easily. They know how to make sure that the people who live near your business can find your business online easily.

For the best professional SEO services in Houston, check out BVM. They have a great track record for helping local Houston businesses improve their online presence. The team at BVM is passionate about tech, and about the success of their clients. If you want to know more about how BVM can help your business, apply for a proposal through their website and get a free consultation. You might be surprised at what they have to offer.

There are several aspects to online marketing that are key to success, but the most important of them all is search engine optimization, or SEO. A vast majority of people find businesses or products they are looking for through some form of search engine, whether it is Google, Bing, or one of the many others, and without proper SEO practices in place, your business’s website search engine rank may not even be on the first page of results. In order to keep up with the ever-changing requirements of search engines, hiring SEO services in Houston, and benefiting from their selection of professional SEO services, may be the best way to drive traffic to your site.

Understanding SEO

All search engines use some form of algorithm in order to choose which order results show up in on a search engine results page. These algorithms will scan websites for key information in order to help it determine which pages are most relevant for searched keywords. A company specializing in SEO services in Houston will tell you that SEO helps better organize a website, it injects key information into the website's meta data, and it ensures content that will rank better on a result page for relevant keywords. Even the speed at which a website loads can affect ranking.

Services Provided by Professional SEO Companies

Professional SEO services in Houston will deploy multiple techniques in order to optimize a business website to rank higher on search engines and drive relevant traffic to the business site.

Updating Keyword Strategy

The keywords that a consumer uses to search for products and services that are relevant to your business on a search engine should be appearing all throughout your website. This information can be in the keyword meta tag, throughout the content of the website, or in a blog. SEO services in Houston will go through the process of researching the proper keywords to use, and they will deploy them within your website. There are two main types of keywords to be considered: short-tail keywords, which are keywords directly related to your business, such as “residential roofing company”; and long-tail keywords, which are phrases, questions, or sentences that users could potentially search for in order to find your business, such as “how to find a trusted residential roofing company.”

Optimizing Your Website

After the proper keywords have been researched, SEO services in Houston will go through the website structure and optimize it for the search engine spiders. This is the point in time in which the meta tags of a website will be updated, as well as the title and header tags. They’ll also try to make your URL structure more keyword friendly for search engines. Any images on your website will have their tags properly applied as well for places like google image search. Finally, they’ll inject short-tail keywords into the copy of your pages, although they won’t overuse them; the algorithms can tell.

Creative Content Creation

Another major service available from companies that specialize in SEO services in Houston is the creation of creative content for your website. A website that never changes will often start to fall off the first page of results over time, but with steady content creation for your business website, the search engine will give a better ranking. This will often entail professional blog post creation, landing pages for all your products and services, and testimonials or case studies.

If you are looking for professional SEO services in Houston, don’t hesitate to contact BVM today to book a free consultation or apply for a proposal.

Is the website you spent months building not getting results? Even after you invested all that time and money into it? In order for a website to generate a steady stream of traffic, it needs SEO – Search Engine Optimization, the process of optimizing your online content with keywords and links so search engines are more likely to show your webpage or profile as a top result. While this may be a simple definition, SEO is a process with many technical parts that are best implemented by an SEO expert or agency. Poor SEO practices and strategies can negatively impact your online content, and with so many changes being always made in the industry, SEO services in Houston can help you get the results you want.

How Can SEO Services Help?

If SEO is a relatively new term for you, let’s recap the top three benefits of paying for professional SEO services in Houston:

•  Create Brand Awareness: if your webpage is one of the top results shared by search engines, you will have an easier time sharing your brand with new and larger audiences. While this may not correlate to sales immediately, it does market your work and help spread knowledge about it.

•  Improve Rankings: For optimal results, you want your webpage and online content to show up on the first page of a Google Search. The best SEO services in Houston can help make this possible, which will in turn lead more traffic to your site.

•  Builds Credibility: If Google shows your sight in the top results of a search, it is more likely that consumers will see your brand as trustworthy and credible, which also leads to more traffic and sales.

Tips for Hiring the Best SEO Services

For businesses and entrepreneurs looking to secure SEO services in Houston, here are tips on how to hire the best agency in your area.

1.  Define Your Goals

You can’t find the right team for SEO services in Houston if you aren’t even sure of what you want. Spend some time brainstorming your goals as a business and how SEO ties into them. Perhaps you need a completely new website, or a keyword strategy. If you aren’t sure, an SEO firm can help with a digital marketing analysis to illuminate the key areas.

2.  Conduct Interviews

If you wouldn’t blindly hire an employee, why would you do the same for SEO services in Houston? Always conduct interviews with agencies you are interested in so you can better understand their approach to SEO and customer-service. If you find you don’t jive well with a firm, or if they aren’t equipped to offer you what you need, move on to the next! There are plenty of top SEO services in Houston to choose from.

3.  Check References, Read Reviews!

Don’t take everything said in an interview at face value. Be sure to follow up with references so you can learn more about a company’s SEO services in Houston. You can also read online reviews and check forums for recommendations. Focus on whether or not the firm was easy to work with, if their strategies materialized into results, if they worked in a timely and professional manner, and if they were able to improve their overall understanding of SEO.

4.  Pick the Winner

You can’t please everyone, and while it may be hard to say no to a company, focus on who will provide you with the best SEO Services for your business. You should feel confident in the company you choose – they should have a clear understanding of the problem and a list of solutions for them. The timeframe they work within should be reasonable as well as the charges – remember, if it sounds too good to be true, that’s because it might be! Visit our website for more details.

Many companies today are having a hard time separating themselves from the pack. It isn’t because they are only offering mediocre products or experiences, however. In fact, in many instances, companies that are doing things better and differently are having a hard time differentiating themselves from the competition. And no matter how they market in traditional spaces, they still can’t get ahead. It may be because they need SEO services in Houston.

Search engine optimization marketing is a way of helping your company rise above the competition, almost literally, by optimizing your digital presence to help you be in the search engine results pages of people who are looking for your kind of business. In the state of Texas, many of the SEO services in Houston are already helping businesses expand their presence and build their brand more than ever before. Here are just a few ways that these services could help your business build its brand.

1. Rise Above the Competition

One of the most noticeable ways that your company can rise above the competition is through SEO services in Houston. At its core, SEO is about helping your site get better-recognized by leading search engines, including Google so that it appears naturally in people’s searches. So instead of being the sixth entry or on the tenth page, people will type in your kind of business and see your company near the top.

2. Build Better Recognition

Today, people need many more touchpoints with a brand before they make a decision to buy or convert. While many companies interpret that as meaning that people need more advertising, they rarely see the power of simple SEO services in Houston. Since your company will already be in people’s searches, and on their first-page results, they will become more familiar with your brand in a way that is more organic and less of an ad. This helps your company build trust with a potential new customer and spend less on costly ad campaigns.

3. Meet People Where They Are

Today, Google is the most visited site on the planet. It is where most traffic for most sites heads, and it means that more people are heading to Google to find you, and you have a chance to meet them where they already are. This means you will be targeting someone who is ready to convert, not simply someone who happens to see your ad.

When it comes to separating your company from the competition, few do it as literally as SEO services in Houston. With the right SEO agency behind you, your company’s brand can be literally elevated above the rest, putting you and your company ahead of the competition and higher in the search engine results pages of the people who are already looking for your kind of company. If you want to differentiate yourself, build your brand, and reach new levels of success, then call us here at BVM. We have the experience, expertise, and resources available to help you elevate your business brand with SEO services that make a difference.

To understand why SEO is important to the success of your business, you need to understand what it is and how it pertains to your business's online presence. SEO stands for search engine optimization. It’s a process by which your website is optimized to get the highest rank possible on a search engine result page for keywords that are related to your business.  SEO once was easily manipulated with shady tactics, but in recent years, Google and other search engines have tightened up their implementation of search engine ranking. However, SEO is still vital for your business. A majority of people searching online never go past the first result page in a query, and you’ll need SEO in El Paso to ensure you are at the top.

Search Engine Visibility

If people are looking for a product or service, often their first instinct will be to do a google search. This means that SEO in El Paso is going to be important; it will enable you to get on that first page of results so you can get good visibility for your business. As well, if someone finds a product on a storefront, or sees one shared on a social media site, they will often search the internet for reviews of that product, which gives another opportunity for your business to appear to them. A vast majority of consumers check on products and services online in this digital age, even if they are local to them, so SEO needs to be applied in a way that is region-based to maximize the number of local customers you can gain and retain.

Cost-Effective Optimization

Overall, SEO is a very cost-effective way of improving your business visibility online through search engine rankings. Email marketing campaigns are often used, but compared to SEO in El Paso, they require a lot more investment in time and money to properly execute and keep up with current digital trends. SEO is also cheaper than pay-per-click campaigns and banner ads, although those can supplement SEO well.

High Return on Investment

No matter what articles you look at, it is widely agreed that, even though it’s hard to determine the exact benefits of SEO in El Paso, the return on investment is worth it. Sites that rank the highest on search result pages often gain 33% engagement from consumers because a high ranking is associated with quality and legitimacy. SEO is also relatively easy to maintain once you get past the initial build-up, and with more invested in ensuring your ranking on result pages, the better your traffic rates, which in turn improves your conversion rate.

Mobile Devices and Social Media

A vast majority of Americans have mobile smart devices, and for many, these devices are an integral part of their lives. This means that SEO now needs to ensure that it focuses heavily on optimizing for the mobile device experience; it’s a must to have a site that loads efficiently if you want to keep the highest-ranking spots. With mobile device popularity also comes social media; most people are on some form of social media site, so your SEO in El Paso cannot ignore those platforms; they can be used highly effectively for backlinks to your main website.

Watching the Competition

If you have spent any time online searching for your competition, you’ll quickly realize that they are most likely also using the latest SEO techniques to improve their rankings. This should be a major incentive to invest in SEO in El Paso for your own business to not get left behind and fall in the search engine ranks.

If you are looking to improve your business success through your digital presence, then contact BVM today to get the help of their SEO in El Paso experts and boost your business to the next level.

Is your e-commerce website not doing as well as you would like? Or does it just need a little pick-up? SEO Services in San Antonio can help.

If your website ranks lower than you would like it to, there are steps that can be taken to improve it. The e-commerce website that represents your business is vital to its success, and so is its potential ranking in customer searches. But you know that! The question is, what can you do? You may need a little help with it all, but the good news is that the SEO ranking of an e-commerce website can be improved with just a little care and opportunity—and the help of SEO in San Antonio.

Organic traffic

E-commerce success depends on the traffic coming to your site. Your website needs new, organic traffic to improve your results. These are potential customers, and potential sales, with no immediate cost to your bottom-line budget. Paid traffic, on the other hand, comes through advertising. Organic traffic found your site through SEO searches in San Antonio; they then stayed and perhaps told others, and so helped improve your SEO ranking for you.

Focus on great content, a great website, and great social media. SEO in San Antonio can help.

SEO rankings improve with professional assistance. SEO experts get how this all works together. SEO services assist with linking your keywords and your content to what your page traffic is looking for. If you would instead concentrate on the business of sales, and if you are unsure how the blogs, landing pages, social media, and informative content all work together to raise your online profile, then hire professional SEO in San Antonio to help.

Fix up that website!

Search engines love a good site, and so do its users. The rankings improve quickly with a site that is user-friendly, but it’s also important for it to transfer easily from computer screen to mobile device, to video, and now to voice-activated devices (like Alexa). A good site that picks up the bots also has informative and useful content that is easy to read and upload. The backlinks, titles, and URLs are also very relevant, but they require some technical know-how to make them work well with the searches. A good website with great content is the key, and SEO in San Antonio can help.

Social media love

Links to reviews and customer comments are powerful tools to bring eyes to your webpage, and so are social media sites like Twitter or Facebook. Even though those voices do not directly impact the search engines, and thus don’t seem connected to SEO in San Antonio, they do get people interested and build up visits and goodwill. Speaking of voices, more traffic is arriving via voice-activated searches. Is your website ready?

If your e-commerce website is not doing as well as you think it could be, then perhaps it is time to have it looked at by experts. SEO services in San Antonio, like those that are offered by BVM, understand how to create a great website that gets excellent results, and why it’s important to do so. If improving your ranking, increasing traffic to your site, and acquiring sales are what you want, then just leave it to the experts.