Search engine algorithms and search engine AI have grown pretty much in proportion to the online traffic that they receive. This makes sense, since a given search engine wants to provide the best results for their users, or customers, just as any other business or service wants to do. That means that search engine optimization (SEO) today isn’t just about getting that sought after spot on the first page of results (or even the first full window of results, where the user doesn’t have to scroll). Instead, any business with an online presence has to think of a search engine as a partial medium between you, the business or service provider, and the customer. And that means that the search engine algorithms are going to prioritize what it sees as being non-promotional, educational, and impartial query results. Responding to this ‘natural’ search engine regime (versus an ‘artificial’ one, where ads could be prioritized) means being as willing as possible to give consumers what they want—relevant content. Considering that Texas is a nation-wide frontrunner in internet tech, it only makes sense that an SEO firm in Houston & SEO firm in Sugar Land would know how to make current SEO trends work for your business.

Because that’s the thing

Pursuing an effective SEO campaign shouldn’t mean compromising the message and values of your own business for the sake of customers—since that way no one is satisfied by the job in the end. If you’re looking for an SEO firm in Houston & SEO firm in Sugar Land, here’s what you ought to know about how they do their work.

First off, the way that natural SEO works with AI means that of every, say, 100 search results that the AI deems to be relevant to a potential customer’s search it will be those that are clicked on that the AI will continue to support. And the more supported they are—read, the higher up in the results list—the more they’ll be clicked on. And so on. That’s why, to an extent, good SEO is something of a positive feedback loop. It’s all about getting that first click, though. And for an SEO firm in Houston & SEO firm in Sugar Land, that starts with the basics. Those basics are hearing and responding to a customer’s goals and hopes, and translating those into accessible, often-searched keywords. The other basic—a shocker to some— is quality, educated employees. That is, when hiring a firm, research their portfolio, ask about their employees qualifications—and easiest of all, check their website landing page for careless errors, such as spelling mistakes and awkward or incorrect English. Consumers are smart—so vendors have to be smart too.

Finally, and probably one of the most important items to understand, is that top SEO firms are shaping natural SEO rankings by working in tune with what’s happening today. Some companies will only work with a client who’s focused on getting hits—others, the best, will work with clients to make sure that their client is ready to receive that traffic. Look for an SEO firm in Houston & SEO firm in Sugar Land that is ready to help you optimize your site for mobile. And make your mobility, upward mobility.

1. Over 90% of internet users start with a search engine

You may think that SEO (Search Engine Optimization) isn’t as important as it once used to be, but statistics show that 93% of internet users start with a search engine. If you want to stay competitive in today’s business world, you’ll want to make sure that your business uses SEO so that your business shows up on the top of the list when a user makes a search. Whatever service or product your Houston business offers, SEO in Houston can help direct users to your site and bring business your way.

2. 75% of users never scroll past the first page.

It’s true: 75% of users never scroll past the first page of search results, and they will often only click on the first three or four links. Get your business noticed right away by using SEO in Houston. The more internet traffic you get, the more real-life business you’ll have.

3. Google owns almost 70% of the search engine market share

Google owns the lion’s share of 70% of the search engine market share, so if your Houston business isn’t showing up on the top of Google’s search results because you aren’t using SEO in Houston, then chances are that users aren’t seeing your site, which means you’re missing out on a lot of potential business.

4. A lot of users ignore the paid ads

SEO in Houston can help generate business for you because, believe it or not, 70-80% of users ignore the paid ads and focus on the organic results of the search instead.

5. Search is the #1 driver of traffic to content sites, beating social media by more than 300%

While it’s important to use social media platforms to advertise your business in Houston, you should also be using SEO in Houston. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. You heard that right: 300%.

6. 70% of the links search engine users click on are organic.

An organic link is a link on someone else’s blog, website, or social media account that they’ve used to link to your site without being asked or without any prior agreement. Organic links are much more likely to appear in a context that relates to the subject of the latest document, which makes them useful for search engines like Google that rank the results. It’s an optimal form of SEO in Houston to get your website more traffic.

7. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% go of organic clicks go the #3 position.

The higher you are on the search result list, the more clicks you are statistically going to get. SEO in Houston can help put your Houston business on the very top of that search list.

8. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

SEO leads are more likely to direct business your way than other forms of advertising, including direct mail and print advertising. The numbers don’t lie, so make sure you are using SEO in Houston to promote your business.

SEO is still one of the most effective ways to advertise and generate business. Hopefully, these eight stats will convince you that SEO is worth investing in. Get your business noticed with SEO in Houston.

​Whether you have a new small business or an established one, getting your name out there and highly visible on search engines is very important to bringing in new customers and growing your business. Handling SEO on your own can be overwhelming, especially when you have to research everything that needs to be done to optimize your efforts. Hiring a company to handle your SEO in Sugar Land can be key to improving your search engine presence, and they offer various services for small business to help. The three most common types of services offered are keyword research, page creation, page optimization, link building, and a technical audit to ensure you have everything you need to build and maintain a successful web presence.

Keyword Research

The most important part of any SEO project is keyword research. When looking to create a plan for improving traffic to a website and ranking on a search engine, you must research what keywords you need to target to get the best results. When designing your website on your domain, you should ensure that each page targets one or two unique keywords, and you should ensure that you have enough pages to cover all the keywords that encompass your business’s services and merchandise. When looking to choose the right keywords for your small business, a SEO in Sugar Land company will look at how relevant certain keywords are to your business, and whether they have commercial intent. For instance, “landscaping companies” has more commercial intent than “how to properly landscape your front yard.” They’ll also research how many people search for certain keywords in your area that are related to your business. Also, how competitive the keyword is important; you’ll want keywords where you can be in the top 5 ranking because 95% of clicks go to those.

Onsite Optimization

A small business website that isn’t optimized is not going get the attention you require. A company that does SEO in Sugar Land will optimize your web pages for the best results on search engine rankings. Over time, search engines will often modify their search algorithms, so an SEO company will keep updating your web site to ensure it meets the requirements to maximize your ranking.

Link Building

Although keywords are the most important part of search engine optimization, you’re also going to need link building in order to direct web traffic to your small business website. A company for SEO in Sugar Land will help create internal and external links for your website to attract customers.

If you are looking for SEO in Sugar Land for small business, contact Brazos Valley Marketing so you can optimize your website and get the search engine visibility you need.

With the internet continually broadening the horizons of our businesses, marketing trends have had to continuously keep shifting to push forward, and while that means there is a constant influx of new advertising opportunities available to improve your business’s impact, it also poses a new challenge in trying to keep up to the shifts and changes that those opportunities create and mandate. However, while so much is changing, SEO in The Woodlands continues to be one of the most important ways for your business to achieve success. Here’s why.

1) ROI

SEO in The Woodlands is important to your business because it is a cost-effective way to improve the discoverability of your business. That’s the foundation. Before you can start looking into ways to maximize profits from PPC advertising, Search Engine Optimization gives you an online presence. Without that, your business is limited to the point of non-existence.

2) Mobile Matters

Everyone has a phone, these days. More important than that, everyone uses his/her phone as though it is an extension of his/her body. That means they are far more likely to grab their phone to quick search companies that match their needs than they are to look in the yellow pages—or even to look up as the bus drives them right past your business’s door. If you want to grab people’s attention now, you need to do it through their mobile devices. That means using SEO in Sugar Land and The Woodlands to create marketing and a web presence that is easily viewable on mobile devices. If it’s too big or glitchy, you’re going to lose interest, and that means losing sales.

3) Online Visibility

Have you ever laid in bed after a long day at work and browsed online stores on your phone? A lot of people do, and that’s exactly why you need SEO in The Woodlands. You need to up your web presence, so people can find your business and spend their money on your products and services when they’re too tired or up too early or late to go to your physical store. You don’t really want your potential clients to wait long enough to change their minds about whether or not they want to buy. SEO in The Woodlands can make you noticeable, can make your business profile easy to navigate, and can make purchasing simple enough that you don’t miss out on any potential impulse sales.

4) Don’t Let Your Competition Make an Impact Before You Do

Your competitors are already online. Don’t let them attract the attention of your potential clients before you can. Let SEO in The Woodlands help you attract those clients first.

Search engine optimization (SEO) helps businesses get seen online. The right SEO campaign can help you connect with new customers and drive people to your website hence business. Here are just a few ways in which your company can benefit from SEO services in Houston by an experienced SEO marketing company.

1. Rank Higher than Your Competitors

The digital landscape is much like real estate: those with higher rankings are the ones in those coveted, traffic-heavy shops. Those lower are on the next street over, or in a strip mall accessible only by car. Some are essentially in the middle of nowhere.
SEO ensures that your company gets higher rankings in search engine results pages, taking you one step closer to that first result of a Google search. And since that first result has a 34% chance of getting the click, that is where you, and your competitors, want to be.

2. Get Exposure to New Customers

Online marketing comes in many forms, from paid search results to ads running on YouTube videos, but one of its most popular iterations is called “organic SEO”.
Organic SEO uses specific content and design strategies to naturally elevate your page rankings, helping your company reach the first page of search engine sites like Google and Bing. By using organic SEO techniques, your company has a greater chance of being elevated to positions where people will see your site, even if it is a little off-topic. And when this happens, you have a chance to turn the curious into a customer.

3. Connect with People Already Interested in You

One of the greatest aspects of search engine optimization is that it connects businesses to people who are already interested in the products and services being offered by you. It is essentially the opposite of a cold call; it’s a person coming to you, wanting to know more.

4. Drive More Traffic to Your Site

At the end of the day, you want more people to discover your business and ultimately buy your products and services. This is the primary goal of search engine optimization, and it can be measured down to the individual click. Unlike other forms of marketing, which can sometimes deliver amorphous results, SEO services can come with reports on how it is driving more traffic to you, thus giving you more opportunities to create new customers.

An effective SEO campaign starts with SEO services by a professional, dedicated, and experienced marketing company. With the right tools and strategy, SEO services can help your business get a strong online presence. If you are in the need of a new way to utilize search engine results for your business, contact us at Brazos Valley Marketing and start strategizing today!

Search engine optimization (SEO) is a key aspect of operating a business in the modern, digital landscape; yet many people do not understand why it is important. SEO can help your company succeed in many different instances. If you are a business in Houston, here are four such situations in which the right SEO company in Houston can help your business succeed.

1. When There’s Competition

We’ll admit it: there’s always competition; but that just means there’s always a need for SEO. The modern business isn’t just competing for actual real estate these days; they are competing for online real estate as well. Enter SEO, which turns your online presence into the equivalent of a prime location with plenty of walking traffic.

The right SEO campaign can help your company appear above your competition when people search for your products and services. The result: your company appears first and has a much greater chance of getting the clicks.

2. When You Launch Something New

When you launch something new, there is one question that you need to ask yourself: If my new product doesn’t appear on the first page of Google, did it really launch?

With billions of unique searches conducted every day, Google remains the place where people go to discover things like your new product. But without a comprehensive and effective SEO strategy, your product may not make that first page, and that means it may largely go unnoticed.

3. When Your Current Marketing Isn’t Working

Not all marketing works all the time, but search engine optimization isn’t just marketing. It’s about raising your profile through search engine results. Unlike a marketing campaign, where creative ads are strategically placed to drive people to your website, search engine optimization uses tried and tested methods that raise your pages in Google searches, so when someone searches for something related to your business, like your services or products, you are more likely to show up on that coveted first page. If your current marketing strategy isn’t getting the visibility you need, try SEO, which will elevate your online presence.

4. When You Undergo a Rebranding

When they say nothing is truly deleted off the internet, they aren’t just referring to embarrassing photos. They mean almost everything on the internet is difficult to truly delete, including your old business. Many companies that undergo a rebranding of any significance often end up competing with their past selves online. Old reviews, marketing campaigns, links and content, having spent more time online: these can actually arise in the search engine results pages during a rebranding, leading to confusion for your customers.

An SEO company can help organically raise your company’s new profile to help push down content that is related to your previous business branding. This can help avoid the confusion that can come from rebranding and can help push your new identity.

The right search engine optimization company can help elevate your profile online and get you seen by the right people. Contact us today to learn more about our SEO campaign strategies and how we can help your company succeed.