The number one core part of marketing your company online is to ensure that your business is at the top of relevant searches on engines such as Google. The primary method of getting that rank is generally search engine optimization (SEO), but you also have the other option of paid-per-click (PPC) advertising. If you are looking to boost your visibility online, which is the better option, going with SEO or with PPC? When you are searching for the best SEO in Houston, you’ll want to know which services you really want to focus on, in the short-term and the long-term.
What is SEO?
SEO is a method of optimizing a website to get better rankings on search engines such as Google, Bing, and many others. These optimizations generally include putting optimized keywords on to websites, making pages load faster, making your site mobile friendly, getting linkbacks to your website from other trusted sources and much more.
What is PPC?
PPC advertising is paying for a prime position on a search result page. For example, in Google you will find paid advertising on the right side of the top of the search results page, and it will be clearly marked as paid advertising. The process of getting that position includes paying into a campaign on the relevant search engine, then bidding on keywords. The better your bid, the more likely your site will appear on the search engine. PPC is as it is named, is where your campaign wallet is only charged when someone clicks on your link.
SEO vs PPC
Deciding between SEO and PPC really comes down to a matter of what you are looking for.
Short-Term Visitor Growth
If you are a brand new business, or having a special new promotion or revamp, then PPC can really help temporarily boost visitors. PPC campaigns are designed for short-term visitor count boosts.
Long-Term Visitor Growth
SEO is the king of long-term visitor growth. Some companies don’t even consider an SEO campaign a success for almost a year, but all of that growth is organic. With the best SEO in Houston, you can most often expect a slow start, but steady growth of visitors to your business website.
Overall, the best SEO in Houston is a cheaper method than PPC. SEO campaigns may last up to a year or longer, but most of the cost is upfront, and for monthly content services and further keyword optimizations. PPC on the other hand has a much higher upfront cost, as each campaign you do needs funding for the campaign wallet, and bidding on certain keywords may be pricey at times.
SEO or PPC?
As mentioned, what you need depends on what you are looking for. SEO is ideal for almost any company, as its slow organic growth is less costly over time and you can see a steady gain in visitors and customers. However, if your company is just launching, or has a new exciting product, then PPC can help get the initial boost of visitors looking at your site and new products or services, then fall back onto organic SEO after your PPC campaign.
In the end, your ideal solution is going to be to consider both SEO and PPC (when appropriate.)
The Best SEO in Houston
If you are looking for the best SEO in Houston, then look no further than Brazos Valley Marketing (BVM). Contact us today for a free consultation and discover how we can work together to boost your site visibility and help your business grow.