Google has said time and again that their organic search section is not pay-to-play, and that using advertising with Google Ads will not impact the normal rankings under the paid search options. That said, Google Ads does offer a few indirect advantages that, when applied strategically with the best SEO services in Houston, can help improve organic search results and get your website higher in the rankings.
Today, we walk through the two major ways that Google Ads can help boost your search engine optimization (SEO), and how our SEO services can improve your rankings, traffic and reach.
Easily one of the most powerful tools in Google Ads is keyword research. Google Ads offers a few tools that can help with this research: Keyword Planner, Keysearch and SE Ranking. Each of these tools offer valuable insights. For those starting out, Keyword Planner gives you the broadest information, a high-level view that can help you see which keywords will offer the most value.
Keysearch and SE Ranking are the “deep dive” approach. These tools are best used by those who have an advanced understanding of SEO and Google Ads in particular. They can offer fantastic insights that can be applied to any search engine campaign, organic or paid.
Deploying keywords strategically throughout your site is a science unto itself, one that requires knowledge of Google’s rankings systems, web design and more. To properly research and deploy that research, we recommend you look into our SEO services in Houston. Our team can help you pinpoint precisely which keywords will offer you the most value and work to create a website with content that will help you rise in the ranks and get people clicking.
Backlinks, or the process of having links from other sites refer to yours, is still an important aspect of Google Search. In fact, it’s the foundation of what made its search so unique and effective when it first launched. Its evaluation of backlinks has changed significantly since then, however, and quality reigns over quantity.
Google Ads can help with your backlinks by simply driving content to the top of people’s searches. When that happens, there’s always a chance that they will link back to you, improving your ranking. The best way to take advantage of this approach is to ensure your Ads pages are high-quality, rich content that people will want to engage with and share.
Your Choice for SEO Services in Houston
If you want to increase your web traffic and rise the ranks of Google search, then you will want the right team of search engine experts behind you. Brazos Valley Marketing (BVM) is your choice for SEO services in Houston. We have assembled a team of experts in every aspect of SEO, from web design to content creation and Search Engine Marketing (SEM) managers versed in Google Ads. Our holistic approach can help your site get the that coveted front page of Google, where you will enjoy more attention and have the chance to engage more people. Contact us today to learn more about how we can help you.
Hiring search engine optimization experts is a crucial move for any business, big or small, to gain better search engine results. But, what should you look for when deciding on which experts to go with? After all, this is a huge step for your business, and you want a good SEO team backing you up. Here are some things to look for when deciding on an expert for search engine optimization in Houston, TX.
One of the most important things to consider when choosing a company for search engine optimization in Houston, TX is the background they have with both marketing and business. You want a company that knows more than just the numbers. If you can find an SEO company that has been where you are, starting up and growing a business, you’ll be able to rest easy knowing they care and understand how to help you succeed at any level of growth.
Hire an SEO company that has your best interest at heart, experts who know more than just the behind-the-desk data for your business, but who understand the hands-on experience of running one themselves.
It’s also important to make sure that your SEO company has the skills for the job, and any other skills they might have are a great bonus. A top-notch company for search engine optimization should be able to use HTML tags to your advantage, as well as help you refine the details of your website to best appeal to viewers.
Don’t settle for less. This is your business, and you need a company will the skills to help it grow. Look for a company that has a history of getting businesses into the top Google search rankings, one that has proven its ability to help businesses like yours succeed. Make sure your SEO company has the skills to grow your business in revenue, traffic, and rankings, even from the ground up.
Testimonials from Clients
Also be sure to check out client testimonials for the company. Do they have good reviews? Bad reviews? None at all? A quality and experienced company will have plenty of glowing testimonials or reviews available, either through their website or elsewhere online, and this will help to ensure you that you’ve made the right choice. You can even search for “search engine optimization in Houston, TX, reviews,” and you should get the results you need!
No company has perfect reviews, but they should have a better balance of good to bad, and no serious issues. If they have no reviews anywhere, or only a couple, that’s a big red flag, and you might want to stay clear of them. No reviews means that they haven’t had many customers, or at least none that liked the experience well enough to leave a review, so you probably don’t want to be their guinea pig. Look for a strong, reputable company for your business needs, rather than taking risks.
Overall, when hiring a company for search engine optimization in Houston, TX, you always want to pick a company that is experienced, skilled, and in good standing with clients.
Search engine optimization is more important than ever this year. A large majority of effective marketing takes place online, and SEO in Sugar Land helps to ensure your content isn’t lost among the thousands of search results. A business without proper search engine optimization has little chance of success in 2019, and here are some of the reasons why.
Higher Search Ranking
Using SEO will help to improve your search ranking on a variety of search engines. Having a good search ranking is critical if you want people to notice your business. Most people only look at the first five results when comparing businesses online, and the average searcher looks at even less. To have any hope of potential clients or customers noticing your business website, it is crucial that you use SEO in Sugar Land to its full potential. It’s easy to find a company to help you master your SEO in Sugar Land, and well worth the effort.
Trust with the Public
Having proper search engine optimization makes your target audience more likely to trust you. To be in the top search results on Google or Yahoo makes your business automatically feel more reputable. People are more likely to trust a website they see as popular, because they feel it must be popular for a reason. Your business is likely to gain a ton of sales or clients even from a single positive change in rankings. Not to mention that your business will look unreliable if clients and customers can’t find your website right away. In 2019 SEO in Sugar Land couldn’t be more important for your business or company’s reputation.
More People than Ever Online
It is more valuable than ever to use SEO in Sugar Land because more people than ever are using the internet as their primary source of news and information. What’s the first thing anybody does to find your business or brand? They search it online. With almost everyone in the modern world using the internet for their research and even shopping, you have access to a wider audience than any generation before. If you can manage to optimize your content for search engines, you will have the opportunity to reach an enormous consumer and potential customer base.
Get the Edge on Competitors
Remember how a small change in ranking can drastically improve your sales and other statistics? Well, this is especially true if you have business competitors. Think about it: who is a customer more likely to pick? Once a customer finds a brand or business they like, they probably aren’t going to spend much time looking around after that. It’s important to master your SEO in Sugar Land because most people don’t want to spend time looking through a bunch of different websites. If you have the top ranking, you’ll likely end up with way more sales and clients than a similar business only a couple ranks lower than you!
Overall, SEO is immensely important to gain recognition and profit for your business. It is well worth your effort and has many benefits in helping you become a top competitor for your industry.
Myth - You Need to Submit or Resubmit Your Website to Search Engines
For many years, some companies selling SEO in The Woodlands and Sugar Land have specifically advertised services for submitting or re-submitting your website to search engines; but, in reality, you don’t need to submit your website to search engines for them to list your website, although you can submit them to speed up the process a small amount. Also, once your pages have been crawled, search engines will periodically re-crawl them on their own.
Fact - META Tags Don’t Affect Your Rankings
SEO in Sugar Land will tell you that META tags will not affect your website’s page rank on search engines because they specifically ignore them. However, it is still a good idea to include them for click-through rates because it is one of many things that helps searchers decide whether your page link is worth clicking on in a search result.
Myth - Duplicate Content is Penalized
SEO in Sugar Land will point out that there is no duplicate content penalty when it comes to page ranking; however, there is a filter. When google detects multiple version of the same pages, their algorithms will decide which version is the authoritative copy and ignore the rest.
Fact - Readable URLS are Better
Readable URLs help people remember your pages and understand what the content is on that page, and search engines favor them for the same reason; explaining what’s on your pages faster makes for more effective SEO in Sugar Land.
Myth - You Must be Rank 1 in the Results
You may think having the number 1 result on a search engine will guarantee you a lot of traffic, but it’s not necessarily going to happen. As well, it could cost a lot if you are attempting to get a high rank with a fairly generic word. With SEO you should focus on getting a decent rank with keywords that are relevant to what your potential customers would be searching for.
Fact - Sitemaps Help Search Crawlers
Sitemaps are no longer just a nice-to-have extra for a website; mobile is much more prominent now, and sometimes it can be hard for a crawler to navigate an entire website organically. A sitemap helps a crawler find all the pages of your website to be able to index and rank them all. SEO in Sugar Land will help you with both XML and HTML sitemaps.
Myth - Backlinks are Better than Content
Backlinks do help with your sites page ranking, but they only really help when they have good content to go with them. When it comes to long-tail queries, they are so unique that there is no competition for them, so backlinks are going to have no active role in SEO in Sugar Land page ranking.
Fact - Don’t Overload Keywords
Long ago, you could help your page ranking by having a high density of keywords, but then the search engines got smarter and started to ignore word stuffing. Plus, SEO in Sugar Land will inform you that too many keywords lead to inorganic content that is just going to annoy your visitors.
Myth - Guaranteed Rankings
SEO in Sugar Land companies cannot guarantee a high page ranking for your site; any that claim they can are just trying to trick you into buying their services.
Fact - A Mobile Friendly Site is a Great Asset
As of 2014, mobile searches outrank desktop searches, so having a website that is mobile friendly is going to be a great asset. A 2015 Google blog post even details that they boost mobile-friendly pages on search results. SEO in Sugar Land will let you know you’ll save money by making a single scalable website rather than two separate ones for mobile and desktop.