When people think about search engine optimization (SEO), they often don’t think of it as essential for local businesses. It’s often thought instead as a game for companies that operate globally. The truth is, however, that SEO done right at the local level can be an essential way to find new customers and clients. The best SEO in Houston can connect with local people and get them investing in businesses in their city.
Here are a few ways in which the right approach to SEO can maximize local exposure and help local businesses grow.
SEO Gets You Higher in Search Results
Let’s get the most obvious one out of the way: SEO is the process of getting your site higher in relevant searches on Google and other major search engines. If you’re in the BBQ business and you use the best SEO in Houston, then when someone searches “BBQ Houston,” your business will come up higher than others. It lets you connect with people who are already looking for you.
SEO Increases Local Relevancy
SEO is not just for multinational companies trying to speak to everyone at once. It’s just as useful for companies focused on smaller, localized markets. In fact, the best SEO in Houston can make your business show up when it’s geographically relevant. That way, you’re advertising to people who can come to your store and use your services here instead of accidentally advertising to people who can’t.
Get a Site That Appeals to the Modern User
While Google and similar search engines make keywords an important part of their evaluations, there is an increased emphasis on images and video, which is increasingly how people navigate the internet. The right SEO tactics will increase the quality and experience of your site by adding relevant visual assets that are tagged for Google to love.
Optimize Your Customer’s Experience
Today’s search engine tactics go beyond keyword research and content calendars. They extend into how your site is designed, whether it’s mobile friendly, if it has a simple URL structure and so much more. All of these are carefully evaluated by search engine algorithms, awarding sites that are fast, easy to use and accessible.
SEO done with an experienced agency will improve your site and customer journey at every step, from when they first see your business through conversion. It starts with capturing their attention, but the true power of SEO is in how it makes every stage of the sales funnel better, more efficient and more enjoyable for the user.
How To Get The Best SEO In Houston
If you are serious about rising the local ranks of Google search, then you will need the best SEO in Houston delivered with the help of experts. BVM helps businesses of all sizes develop and implement search engine results campaigns that drive up their rankings and increase their popularity.
Medical practices are often hard to set up, taking in the initial costs of a clinic and equipment, plus staff; and then there’s the trouble of finding enough patients to fill the schedule. There are a lot of Americans that don’t have a primary care doctor, which means there are still many heading to Google or Bing or other search engines to find a doctor when they need one, either for an ongoing issue, or just to finally settle on a family doctor. Search engine optimization in Houston, TX is one of the best ways to get your clinic’s website the traffic you need in order to bolster your patient roster, and fill out those schedule slots.
Search engine optimization gives your practice’s website more organic traffic over time, so that you don’t have to spend as much on paid advertising. With good SEO, you will find that your practice will rank higher in your area, meaning more patients researching may choose you over others. What are important points when considering search engine optimization in Houston, TX?
Building Brand Awareness and Visibility
Although you are a doctor, when you have a practice, aka your own business, you are also now a brand. Search engine optimization in Houston, TX helps build up your brand awareness, by being at the top of searches organically and drawing in more clicks from search engine users. Very few users ever go past the first page in a search result, so getting the visibility of the first page through SEO is crucial to bringing in new patients.
Increase Website Traffic
Through increased brand awareness and visibility of SEO, you are naturally going to get more website traffic. The more potential patients going to your website, the more chance of them converting into actual patients. Ranking on search engines is also directly affected by the number of people clicking through links, so if you can get more visibility and more traffic, you will skyrocket up the search results page. First page results, and even more important, top 5 results is important, as 70% of Google users end up clicking through in the top 5.
SEO is beyond just getting more traffic and keyword strategy, but it’s also a way to establish authority as a doctor in your region. You gain authority by having interesting and credible content on your website, such as a blog that provides information about the latest medical trends, or information specific to your field of expertise. By providing educational information on your website, you can increase the number of other blogs and sites backlinking to your website, increasing authority on the search engine results page.
Search Engine Optimization in Houston, TX
Building up your website's search engine optimization is crucial for the success of your website, and for increasing potential patients contacting your office to book appointments to try out your services in person. Through intelligent keyword use, compelling and educational contact, and building up brand awareness, BVM is here to boost your patient count, helping you provide a necessary service, and save lives.
Search engine optimization (SEO) is an absolute must when it comes to marketing any website. Without the proper SEO tactics being used, a website just isn’t going to get the visibility on search engines it needs to get the traffic it deserves. In fact, 70%-80% of online interactions with customers often come from search engines for websites, so it's important that you get on the first page, as only a single digit percentage of users actually go past the first page of results.
For SEO today, backlinking has taken a hit to trust, due to some shady paid backlink practices of the past. However, with a reliable and trustworthy SEO company in Houston like BVM to back you up, then backlinking can be the key to success on search engines.
What is Backlinking?
In short, backlinking is other websites linking to your website. This is often done because a website, like a blog, is interested in the content you have posted and share it, or analyse it on their own website, linking back to yours. It can also be done through guest posts on other websites, or just working on marketing and networking skills and doing link shares with reputable websites. However it is done, as long as it is legit and organic it can help boost rankings on search engines like Google.
Are Backlinks Still Important for SEO?
Yes, backlinks are still very important for SEO. Google has internal builds where they have tested removing backlink ranking and found that the search results were heavily affected in a negative way. Backlinks help build up the trust of your website in the eyes of the Google search algorithm, as long as the websites linking back are trusted themselves. An SEO company will use their connections and networking to get you access to trusted backlink providers.
How is a Backlink Source Trusted?
Sites that are backlinking to your website are considered trusted if they are following the rules of SEO, and not taking part in any shady practices. This often means websites that have a lot of poor or duplicate content, will not be trusted. Also, sites known for doing paid backlinks, having low domain authority and rank on Google, or manipulating search engine algorithms will also be considered untrusted.
How to Find Trusted Backlink Providers?
There are a few different methods you can take in order to find yourself a trusted backlink provider. First of all, if you have hired a trustworthy and experienced SEO company in Houston, they will do all the backlink networking for you, as they will have contacts with various websites already that can provide places for putting guest posts and other backlink styles.
Natural link building is a relatively passive method of gaining backlinks: provide interesting content, and other websites will want to link to it in their own blog posts when creating content for themselves. Social media sharing is the most common form of natural link building these days.
Influence outreach is another strategy; finding reputable websites and reaching out with email marketing to them to convince them to feature your content on their site.
Guest posts are the other most common method, writing guest posts for other websites, submitting them, and putting a link back to your website on those posts. Websites focused on quality content such as professional blogs will love to use unique content from you, for an exchange of linking back.
SEO Company in Houston
If you want the hassle taken out of building up backlinking to your website, then contact BVM, an SEO company in Houston, today. We can help build up your website trust ranking and provide you with SEO services such as backlinking to help to boost website traffic.
The number one core part of marketing your company online is to ensure that your business is at the top of relevant searches on engines such as Google. The primary method of getting that rank is generally search engine optimization (SEO), but you also have the other option of paid-per-click (PPC) advertising. If you are looking to boost your visibility online, which is the better option, going with SEO or with PPC? When you are searching for the best SEO in Houston, you’ll want to know which services you really want to focus on, in the short-term and the long-term.
What is SEO?
SEO is a method of optimizing a website to get better rankings on search engines such as Google, Bing, and many others. These optimizations generally include putting optimized keywords on to websites, making pages load faster, making your site mobile friendly, getting linkbacks to your website from other trusted sources and much more.
What is PPC?
PPC advertising is paying for a prime position on a search result page. For example, in Google you will find paid advertising on the right side of the top of the search results page, and it will be clearly marked as paid advertising. The process of getting that position includes paying into a campaign on the relevant search engine, then bidding on keywords. The better your bid, the more likely your site will appear on the search engine. PPC is as it is named, is where your campaign wallet is only charged when someone clicks on your link.
SEO vs PPC
Deciding between SEO and PPC really comes down to a matter of what you are looking for.
Short-Term Visitor Growth
If you are a brand new business, or having a special new promotion or revamp, then PPC can really help temporarily boost visitors. PPC campaigns are designed for short-term visitor count boosts.
Long-Term Visitor Growth
SEO is the king of long-term visitor growth. Some companies don’t even consider an SEO campaign a success for almost a year, but all of that growth is organic. With the best SEO in Houston, you can most often expect a slow start, but steady growth of visitors to your business website.
Overall, the best SEO in Houston is a cheaper method than PPC. SEO campaigns may last up to a year or longer, but most of the cost is upfront, and for monthly content services and further keyword optimizations. PPC on the other hand has a much higher upfront cost, as each campaign you do needs funding for the campaign wallet, and bidding on certain keywords may be pricey at times.
SEO or PPC?
As mentioned, what you need depends on what you are looking for. SEO is ideal for almost any company, as its slow organic growth is less costly over time and you can see a steady gain in visitors and customers. However, if your company is just launching, or has a new exciting product, then PPC can help get the initial boost of visitors looking at your site and new products or services, then fall back onto organic SEO after your PPC campaign.
In the end, your ideal solution is going to be to consider both SEO and PPC (when appropriate.)
The Best SEO in Houston
If you are looking for the best SEO in Houston, then look no further than Brazos Valley Marketing (BVM). Contact us today for a free consultation and discover how we can work together to boost your site visibility and help your business grow.
When it comes to search engine optimization, there are two common sayings: the first is, “if you want it done right, do it yourself.” Following this the advice could lead to a disaster for your company. The second saying is, “you get what you pay for.” This is the saying that you should be following. SEO companies in Houston can help bring your company from the brink of failure to thriving in a competitive online market. There are five reasons why you need to hire a professional to complete your SEO work.
1. Hire SEO Companies in Houston Who Specialize In SEO
When a company hires it employees, they hire each person for the skill that they bring. An apparel shop may hire a graphic designer, production crew, sales staff and administration. Hiring a SEO specialist fills a specific role. They have the expertise in understanding how to drive business to your website. It is their job to analyze the information to help create the best campaign and protect the brand.
2. Keep Up with the Trends
Google continues to change and grow, and SEO needs to change with it. The use of backlinks and keywords are examples of how SEO companies in Houston can help. Many companies focus on keyword-based SEO through blogs and articles, but SEO companies can go a step further and focus on search queries. There are many tips and rules to creating the perfect keyword or search query.
Focus on Your Business
Owning or managing a company takes a lot of time and effort. Hiring the right people for each position means that you do not have to spend as much time on that role. Hiring SEO companies in Houston grants more freedom to focus on the daily routines of the business.
SEO Can Help with The Bottom Line
Every company wants to be in the black and show a profit. There are many ways that this can happen, from cutting costs to generating revenue. With proper SEO, you will be bringing people to your company. This increase will generate revenue through new and repeat customers. Proper SEO can also improve your brand and reputation.
SEO companies in Houston can continue to monitor your current campaign and future campaigns. With professional monitoring, adjustments can be made quickly and effectively. This is more than just changing keywords; professionals can monitor the trends and the backlinks. They can ensure the page speed is high and the bounce rate is low. These are things that need to be monitored regularly to ensure that your online presence is highly rated and will bring in customers. During special events such as sales, it is crucial that someone is monitoring the entire campaign.
What you do not know about SEO may actually hurt you and your company. When your SEO is not completed properly and there is duplicate content, broken links and failure to adhere to Googles policies, these can damage your company and its reputation. SEO companies in Houston understand the techniques and algorithms to protect your brand.
Search Engine Optimization (SEO) is the way your site goes from the third or fourth page of Google search results to the first. It’s a critical aspect of any e-commerce company’s ability to reach people, yet many companies make simple mistakes that hurt their rankings. Here are a few mistakes that the SEO experts in Houston point to as the most common ones in e-commerce SEO, how to avoid them and who to call for professional SEO services.
Mistake #1: Non-Optimized Web Pages
Loading speed isn’t just important for bounce rates. It’s critical for site evaluation as well. Google and the other major search engines are now running speed tests on pages. The slower the page, the lower the rank. It’s important that you optimize every page so it loads as fast as possible.
There are a few tactics that you can employ to speed up your site, from embedding videos rather than hosting to optimizing your visual elements. If you still have slow pages, then you will likely need an expert to look at the site and find ways to make it more efficient.
Mistake #2: Bad Content
Are you wholesale copy-pasting text from other sites, including product descriptions? How about poorly-optimized titles or hyperlinks that don’t offer any information? All of these words-related mistakes can impact your rankings.
It turns out, packing your site full of keywords isn’t enough. The content needs to be well-written, informative and original. If you want to rise the ranks, you will need to invest in a site that offers good content.
Mistake #3: Bad Mobile Experiences
The world has been navigating the internet with their phones more than their desktops, yet most people who run their own sites focus on the desktop. Google has started prioritizing the mobile experience in their site evaluations. That means sites that don’t offer great, seamless mobile experiences won’t rise in the search results.
Mistake #4: Not Trusting the Professionals
Too often, people think they can make important and impactful search engine optimization decisions without the help of the experts. While it’s true that you can access the developer notes for the latest version of the Google algorithm, understanding what those mean requires a wide range of expertise, from web design to search engine marketing, web coding and more.
Brazos Valley Marketing (BVM) has brought together SEO experts from every aspect of search engine optimization to help businesses make more of an impact. It’s why businesses of all sizes work with us to improve their rankings and run impactful search engine marketing campaigns.
The SEO Experts in Houston That Get Results
BVM has been helping clients make important SEO updates that increases their traffic and search results rankings. Using an innovative approach of industry best practices and our own expertise in search engine optimization, we can help your company reach more people, both locally and around the world. Contact our SEO experts in Houston today to learn more about how we can help your company’s search engine rankings.
Google has said time and again that their organic search section is not pay-to-play, and that using advertising with Google Ads will not impact the normal rankings under the paid search options. That said, Google Ads does offer a few indirect advantages that, when applied strategically with the best SEO services in Houston, can help improve organic search results and get your website higher in the rankings.
Today, we walk through the two major ways that Google Ads can help boost your search engine optimization (SEO), and how our SEO services can improve your rankings, traffic and reach.
Easily one of the most powerful tools in Google Ads is keyword research. Google Ads offers a few tools that can help with this research: Keyword Planner, Keysearch and SE Ranking. Each of these tools offer valuable insights. For those starting out, Keyword Planner gives you the broadest information, a high-level view that can help you see which keywords will offer the most value.
Keysearch and SE Ranking are the “deep dive” approach. These tools are best used by those who have an advanced understanding of SEO and Google Ads in particular. They can offer fantastic insights that can be applied to any search engine campaign, organic or paid.
Deploying keywords strategically throughout your site is a science unto itself, one that requires knowledge of Google’s rankings systems, web design and more. To properly research and deploy that research, we recommend you look into our SEO services in Houston. Our team can help you pinpoint precisely which keywords will offer you the most value and work to create a website with content that will help you rise in the ranks and get people clicking.
Backlinks, or the process of having links from other sites refer to yours, is still an important aspect of Google Search. In fact, it’s the foundation of what made its search so unique and effective when it first launched. Its evaluation of backlinks has changed significantly since then, however, and quality reigns over quantity.
Google Ads can help with your backlinks by simply driving content to the top of people’s searches. When that happens, there’s always a chance that they will link back to you, improving your ranking. The best way to take advantage of this approach is to ensure your Ads pages are high-quality, rich content that people will want to engage with and share.
Your Choice for SEO Services in Houston
If you want to increase your web traffic and rise the ranks of Google search, then you will want the right team of search engine experts behind you. Brazos Valley Marketing (BVM) is your choice for SEO services in Houston. We have assembled a team of experts in every aspect of SEO, from web design to content creation and Search Engine Marketing (SEM) managers versed in Google Ads. Our holistic approach can help your site get the that coveted front page of Google, where you will enjoy more attention and have the chance to engage more people. Contact us today to learn more about how we can help you.
There is no front page of Google. When someone types anything into a search engine, it weighs their results through a multitude of factors, from supposed location to past searches, to even text on previous pages they visited. It makes rising the ranks of Google more complicated than ever. And it’s why more and more businesses in Texas are looking for SEO services in Houston.
The right search engine campaign can take your website and put it on the front page of Google. Done incorrectly, however, and your results can see a significant drop, effectively removing you from the public eye. That is why more and more businesses are turning to experienced firms that offer SEO services. Here is a strategic perspective on why outsourcing your SEO needs to an experienced firm is the path to success.
SEO has only gotten more holistic as time goes on. Google’s algorithm, and the algorithms of every search engine, are more sophisticated and protected than ever. Understanding what works, what doesn’t, and actually executing the strategy, takes time and effort. Outsourcing your needs to a firm that offers SEO services in Houston can help you simply from a manpower perspective: it helps you tighten up your team and get them focused on what they do best. Almost everyone can admit that SEO and other important marketing tactics, like social media, can get pushed off the side of someone’s desk fairly quickly. Outsourcing means you have a dedicated team working solely on that, which frees your team up to focus on what they do best.
Make Your Budget Go Further
SEO today requires more than an understanding on the AdWords auction space. It takes a wide breadth of knowledge in stats, demographics, coding, and marketing. Getting all of the expertise required in a single person is near-impossible, and it likely doesn’t make sense to have an entire in-house team dedicated to SEO. So instead of paying for an entire team, you should instead look for a firm offering SEO services in Houston. By outsourcing, you get an entire team worth of attention and expertise for a fraction of the price of doing it in-house, and you get a team that knows how to work well together for the best results.
Crafting and executing an effective search engine optimization strategy is more difficult today than it has ever been in the past. Making something that will create organic results takes a holistic approach, which is why more businesses are turning to BVM for SEO services in Houston. Our team has created campaigns for businesses of all sizes, helping them rise organically on the Google search engine results page, and helping them get the exposure they need to grow. If you are looking to get a quality SEO campaign running, then contact us today. We can help strategize and execute a plan that is tailored to your needs and budget, and we can get you the results you need to succeed.
Why do you need to hire an SEO services company right now? There are plenty of reasons you need to hire an SEO services company, from the crucial guidance they provide to the money they can save you in the long run. Let’s take a look at the most compelling and critical factors you should consider about hiring an SEO company in Houston immediately.
Online Services are Booming
Both as a result of the pandemic, which has forced people online more often, and the general trend of consumers toward digitalization, online services are booming for good reasons, and you don’t want to be left out of the profits. An SEO company in Houston will help you to take advantage of increased internet usage and online shopping by generating new strategies and effectively targeting consumers with your online marketing campaigns and services. The pandemic alone has completely reshaped many aspects of the economy, so of course you’ll need to reshape your SEO approach, too.
Start as Early as Possible
But why should you hire an SEO company in Houston right this second? Why not wait a couple years until you’re a bigger company? The thing is, SEO companies provide crucial services to start-up and experienced businesses alike, so you’ll be missing out on key efforts towards your growth strategy, brand identity, consumer analysis, and more if you don’t hire an SEO company to help you early on.
The right SEO company in Houston will be there for your business every step of the way, guiding you from your advertisement campaigns to demographic shifts so that you aren’t running back and forth between several different plans and approaches to marketing. You can find the right SEO company to hold your hand through the whole process; they’ll have your back when it comes to developing your business, and that is essential for any business owner who wants their company to thrive from the get-go.
An SEO company in Houston will have years of invaluable experience that you can use. It’s impossible to suddenly become a marketing expert while also running a business and having a personal life, so you need a team of experienced professionals in your corner to help you succeed. The right SEO company will know the ins and outs of the marketing industry, will know common pitfalls that businesses make, and will know about all of the key marketing applications for your type of business.
Variety of Services
It’s also crucial to hire an SEO company in Houston because they offer a variety of services under one agency. This means you won’t have to hire someone for finances, someone for advertising on social media, someone for consumer analytics, etc. You will have one solid team that works to create coherent strategies, follows through with them, and understands your budget needs.
Overall, there are many things to consider about hiring an SEO company in Houston. SEO companies are a vital investment for your business to make right now due to the boom of online business, as well as their various benefits to your company growth, marketing tactics, campaigns, budgeting, and more. Any savvy business owner like yourself should be hiring an SEO company as soon as possible. Visit our website for more details.
The sales and advertising business model has changed so much and so rapidly in the last two decades that it’s safe to say it’s undergone a revolution. In three decades, business advertising has gone from ad spots on television to websites, to competition for prestige on search engines. These days, a business’ best bet for marketing is through search engine optimization (SEO), and a growing number of businesses are getting the word out using SEO experts in Houston.
The goal of SEO experts in Houston is simple: to get the most exposure for your business using methods that are contemporary, consumer-friendly, and cost-effective for your business, all while taking advantage of the latest search engine algorithms.
What is SEO?
SEO stands for search engine optimization, a method that employs the use of commonly used keywords in popular searches for specific services, products, or industries, often locally. And while it is possible for a business to run its own SEO practices, most often, businesses employ SEO experts in Houston who are familiar with the best ways to get noticed in searches.
SEO is accomplished using quality content that is relevant to the service of your business, that is engaging and informative, and that encourages your clientele to contact your business for more information. This can involve a number of text-based media, such as blogs, articles, or website content that is optimized using a selection of appropriate keywords that SEO experts in Houston can apply to raise the likelihood of a search hit for your service.
For example, if your business is plumbing and your company is in Austin, SEO experts in Houston will employ keywords that are likely to be typed into a simple search query, such as “plumbers in Austin,” or if the search is in Austin and location services are turned on, “plumbers near me.”
How SEO Experts in Houston Increase Web Traffic
SEO done well is more than just a matter of pasting the right keywords in as many instances as possible. SEO experts in Houston also engage in reputation management by optimizing your listing in Google My Business, including inbound links for credibility, creating pages tailored to location, and highlighting favorable reviews in order to appeal to clientele and boost SEO.
Popular Platforms for SEO Content
An obvious common platform for SEO content is the company “money page,” or the main website, but SEO experts in Houston also take advantage of other platforms that can widen the spectrum of possibilities for search query hits. On-site optimization for a main page means not only using keywords, but also having a website that is visually appealing, with a simple layout and an easily navigable structure that is optimized for viewing from phones and tablets.
Social media is also a default choice for SEO experts in Houston, but social media can be tricky. Although it’s tempting to want to host content on as many social media platforms as possible, leading SEO experts warn that this could lead to multiple accounts with no interaction. The preferred method is to concentrate on one or two social media platforms so the single result comes up every time.
Why You Should Hire SEO Experts in Houston
The internet hosts billions of webpages that are being searched worldwide by billions of people every second, so for a business to thrive in that environment, a website is likely not enough. Without SEO, your webpage may turn up on the hundredth page of a search result, and the average consumer only settles for the first three or four results they find. Growing brand identity today is a matter of growing organic traffic, and BVM’s SEO experts in Houston can help bring your business more hits without large teams of marketers or elaborate planning. Click here to know more details.