There are a lot of SEO companies out there right now promising you the world and the best ranks possible, but there are some secrets to hiring the best SEO companies in Houston, SEO in Sugar Land and SEO in The Woodlands.
Website Assessment Guide
When looking to hire one of the best SEO companies in Houston, SEO in Sugar Land and SEO in The Woodlands, you are going to want a company that can provide you with an initial website assessment guide. This guide will be the result of a comprehensive audit of your site by the company, and should include their proposal for the quantity and type of work that they would perform to reach a certain level of ranking for your sites online presence.
Keyword Determination Tools
To find the Best SEO Companies in Houston, SEO in Sugar Land and SEO in The Woodlands, you should be asking what kind of tools they will be using to determine the proper keywords to use for your website to improve the listing. As well as if they provide an analysis to back up their plans, or explain the methodology that their company uses to determine said keywords.
The Best SEO Companies in Houston, SEO in Sugar Land and SEO in The Woodlands aren’t going to give you a lump sum price quote right along with the assessment guide. High initial fees don’t mean quality or speedy results, nor does it provide consistency. Instead they should provide a rundown of their services and create a pricing and performance contract based on those services.
When choosing the Best SEO Companies in Houston, SEO in Sugar Land and SEO in The Woodlands discover what kind of SEO techniques they will be using to help improve your site traffic. Most importantly, ensure that the technique they use are viable for the long run, and that they aren’t going to resort to spamming to boost your rank quickly and at the same time hurt your site and brand in the long run.
An understanding of the difference between basic traffic and targeted traffic is key for the Best SEO Companies in Houston, SEO in Sugar Land and SEO in The Woodlands. What you need to understand is to get the best customers that are likely to purchase your product or services, you need to be targeting them and not just broad unrelated keywords. An SEO company can help create targeted traffic by creating useful quality content for your website and properly distribute it.
You will probably be interested in how long an SEO company in Houston will take to provide you with the ranking boost you need. Be wary of any SEO company that promises that the target rank will happen within a few weeks to two months, because they may be using underhanded techniques that will be harmful for the long term.
Along the veins of reporting on deliverables the Best SEO Companies in Houston, SEO in Sugar Land and SEO in The Woodlands will provide monthly or quarterly comprehensive reports. These reports will been easy to understand and show clearly how their techniques are improving your websites ranking.
There are many techniques companies use when providing SEO Services in Houston and SEO in The Woodlands, but one of the most effective methods to help with your digital marketing can be local SEO. Local SEO holds a dominant position when marketing digitally, but what exactly is local SEO and how can it help improve your customer base?
Local SEO and Why It’s Important
Local SEO can be best described as being location-based advertising for your website. Local SEO is very similar to standard SEO practices, but you have to take into account the location that you want to be targeting. Local SEO can help your website get the traffic that is most important and relevant to you, particularly if you have brick-and-mortar businesses, by targeting the geo-location of the person doing the searches. This means that if someone is searching for a specific product or service that you can provide, and they are local to you, your results should be appearing with a higher rank than a company far away. This is particularly important with the amount of mobile device usage that occurs in the modern world as, according to a study by Forbes a few years ago out of smartphone users, 95% of people used them to perform local specific searches, which resulted in 61% calling the business and 59% visiting the brick-and-mortar location. Contacting a company that provides SEO Services in Houston and SEO in the Woodlands can help you unlock the potential that local SEO can provide for your business.
Local SEO Services
Once you contact a company to do local SEO Services in Houston and SEO in The Woodlands, you should inquire about the local SEO services they can provide for your website.
Localization - by including your city, county or region name throughout your website in a natural manner, you can greatly improve the likelihood that your website will rank higher for people local to your business. If your business has multiple service areas, then you can create multiple pages specific to each area featuring a connection to the specific communities in that area.
Business Directories - getting your website (including company name, address and phone number) listed on online business directories local to your service area will help improve your search rankings.
Google My Business listing - by claiming your google my business page you can help get your business displayed on local search, maps and google+ pages. Microsoft Bing also has a similar service that you should also claim.
Review and Rating Management - Getting involved on reviews and ratings websites can help build your company's image and also show you aspects of your business you may need to improve.
Backlinks - quality backlinks are one of the cornerstones of SEO, and getting good quality backlinks from reputable sources within your business’s service area will help greatly with getting a search engine rank.
Attracting New Customers through Local SEO
With the use of local SEO services in Houston and SEO in The Woodlands you can take advantages of the increased use of the internet to find local businesses or services and improve your business’s chances of being seen in search results. Local SEO is also more cost effective than traditional advertising (local papers, leaflets, mail) because you are only being exposed to local customers when they are looking for a service or product you can provide. One of the top goals of local SEO is to get your business on Google’s local 3-pack, the top 3 results when someone searches locally for a product or service.
Search engine algorithms and search engine AI have grown pretty much in proportion to the online traffic that they receive. This makes sense, since a given search engine wants to provide the best results for their users, or customers, just as any other business or service wants to do. That means that search engine optimization (SEO) today isn’t just about getting that sought after spot on the first page of results (or even the first full window of results, where the user doesn’t have to scroll). Instead, any business with an online presence has to think of a search engine as a partial medium between you, the business or service provider, and the customer. And that means that the search engine algorithms are going to prioritize what it sees as being non-promotional, educational, and impartial query results. Responding to this ‘natural’ search engine regime (versus an ‘artificial’ one, where ads could be prioritized) means being as willing as possible to give consumers what they want—relevant content. Considering that Texas is a nation-wide frontrunner in internet tech, it only makes sense that an SEO firm in Houston & SEO firm in Sugar Land would know how to make current SEO trends work for your business.
Because that’s the thing
Pursuing an effective SEO campaign shouldn’t mean compromising the message and values of your own business for the sake of customers—since that way no one is satisfied by the job in the end. If you’re looking for an SEO firm in Houston & SEO firm in Sugar Land, here’s what you ought to know about how they do their work.
First off, the way that natural SEO works with AI means that of every, say, 100 search results that the AI deems to be relevant to a potential customer’s search it will be those that are clicked on that the AI will continue to support. And the more supported they are—read, the higher up in the results list—the more they’ll be clicked on. And so on. That’s why, to an extent, good SEO is something of a positive feedback loop. It’s all about getting that first click, though. And for an SEO firm in Houston & SEO firm in Sugar Land, that starts with the basics. Those basics are hearing and responding to a customer’s goals and hopes, and translating those into accessible, often-searched keywords. The other basic—a shocker to some— is quality, educated employees. That is, when hiring a firm, research their portfolio, ask about their employees qualifications—and easiest of all, check their website landing page for careless errors, such as spelling mistakes and awkward or incorrect English. Consumers are smart—so vendors have to be smart too.
Finally, and probably one of the most important items to understand, is that top SEO firms are shaping natural SEO rankings by working in tune with what’s happening today. Some companies will only work with a client who’s focused on getting hits—others, the best, will work with clients to make sure that their client is ready to receive that traffic. Look for an SEO firm in Houston & SEO firm in Sugar Land that is ready to help you optimize your site for mobile. And make your mobility, upward mobility.
As with any other service that you, a client and business operator yourself, would seek out, the first thing to look for when searching for an SEO expert is a firm that will hear you out. This doesn’t simply mean that you consult with a firm over an SEO campaign and then back off as they insist you let them handle it. Being truly heard by a business offering you a service means that they will continue to work with you on your given project as it proceeds from start to finish. If you are searching for an SEO expert in Houston, SEO firm in Sugar Land, and SEO in The Woodlands, or beyond, then there are several things you should bear in mind.
Aside from the all-important notion of communication just mentioned, it’ll make what’s normally a bummer of a process a whole lot easier if your chosen firm has an in-house design department. After all, it’s only one part of an SEO marketing firm’s job to make sure that your online presence gets the views that it deserves; those who go a step further make sure that presence attracts and maintains interest. Having an in-house design team is a huge part of that, since it ensures that all parties working on a given job remain on the same page. It will also increase efficiency and ultimately save you, the end consumer, more, since the SEO Expert in Houston, SEO firm in Sugar Land, and SEO in The Woodlands don’t have to mark their rates for collaboration costs.
More Maintenance, Please!
Now, every business owner or operator will understand the value not only formulating an idea, or concept, but of putting it into practice. That’s why the SEO Expert in Houston, SEO firm in Sugar Land, and SEO in The Woodlands you hire should have what it takes to set up and maintain your web presence on your behalf. None of this rig it and quit it website design. A no-nonsense client deserves a no-nonsense service provider who provides around the clock support and troubleshooting. Beware of those who offer ‘full’ web design and implementation. Just imagine buying a car and finding out that there’s no mechanic around on this side fo the State line. When reviewing your potential firm’s portfolio, make sure that HTML and CSS (cascading style sheet) development are on their checklists.
In-touch but Out-of-Date?
Alright, lastly, while it may be one thing to have a website—and an attractive, relevant one that responds to real user queries at that—you’ll have to make sure that that website is widely available to a whole variety of user interfaces. That means having your site available not only on your typical computer, but also on tablets, smartphones, and even wearable tech, such as smart watches. These sorts of availability require some above-standard tech expertise. For this reason, the top SEO Expert in Houston, SEO firm in Sugar Land, and SEO in The Woodlands won’t just be great advertisers, and customer engagers, but great tech implementers too. Stick to this list above, and search engines will be working for you—not the other way around.
1. Over 90% of internet users start with a search engine
You may think that SEO (Search Engine Optimization) isn’t as important as it once used to be, but statistics show that 93% of internet users start with a search engine. If you want to stay competitive in today’s business world, you’ll want to make sure that your business uses SEO so that your business shows up on the top of the list when a user makes a search. Whatever service or product your Houston business offers, SEO in Houston can help direct users to your site and bring business your way.
2. 75% of users never scroll past the first page.
It’s true: 75% of users never scroll past the first page of search results, and they will often only click on the first three or four links. Get your business noticed right away by using SEO in Houston. The more internet traffic you get, the more real-life business you’ll have.
3. Google owns almost 70% of the search engine market share
Google owns the lion’s share of 70% of the search engine market share, so if your Houston business isn’t showing up on the top of Google’s search results because you aren’t using SEO in Houston, then chances are that users aren’t seeing your site, which means you’re missing out on a lot of potential business.
4. A lot of users ignore the paid ads
SEO in Houston can help generate business for you because, believe it or not, 70-80% of users ignore the paid ads and focus on the organic results of the search instead.
5. Search is the #1 driver of traffic to content sites, beating social media by more than 300%
While it’s important to use social media platforms to advertise your business in Houston, you should also be using SEO in Houston. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. You heard that right: 300%.
6. 70% of the links search engine users click on are organic.
An organic link is a link on someone else’s blog, website, or social media account that they’ve used to link to your site without being asked or without any prior agreement. Organic links are much more likely to appear in a context that relates to the subject of the latest document, which makes them useful for search engines like Google that rank the results. It’s an optimal form of SEO in Houston to get your website more traffic.
7. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% go of organic clicks go the #3 position.
The higher you are on the search result list, the more clicks you are statistically going to get. SEO in Houston can help put your Houston business on the very top of that search list.
8. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.
SEO leads are more likely to direct business your way than other forms of advertising, including direct mail and print advertising. The numbers don’t lie, so make sure you are using SEO in Houston to promote your business.
SEO is still one of the most effective ways to advertise and generate business. Hopefully, these eight stats will convince you that SEO is worth investing in. Get your business noticed with SEO in Houston.
Often, when people hear the term SEO, they get a confused look on their face. What does SEO actually entail? How are people experts in it? Search Engine Optimization is basically organizing the internet through keywords and topics to get higher rankings on google. Higher rankings on google means more people can find your products and information, and this generates more traffic to your web page. An SEO specialist is an expert when it comes to trends and online practices that develop and strengthen your online presence. It is important to realize when your business is growing, or when there is a lack of growth, and when you need the help of an expert in SEO in The Woodlands to help you with your expansion. Here are 3 reasons why you need the help of an expert:
1. Online Success = SEO
Back in the day, you could open up a phone book and scan through lists and ads to find whatever service or product you were looking for: plumbers, electricians, hair stylists, food delivery, etc. However, phone books are basically non-existent in today’s world. The new generation of consumers relies on smartphones and laptops to find everything online. If your webpage doesn’t appear in the top three searches, or even on the first page, of a search engine’s results, then there are very low chances of someone finding your business. This is why having an expert in SEO in The Woodlands assist your business is so important.
2. Time = GOOD SEO
SEO isn’t necessarily as complicated as it sounds. While it may be a new concept to explain, you can actually learn the basics pretty easily. However, it takes time and dedication to actually see results. Building backlinks, writing quality blog posts, collaborating with influencers, ensuring your social media is updated and aesthetically pleasing, and analyzing your metrics and information is a job all on its own—never mind keeping up with content trends, popular hashtags, and online personalities. Attempting to juggle all of this with your other business tasks can easily turn into a train wreck. If you can’t take time away for your daily operations, then you need to hire an expert in SEO in The Woodlands to do it for you. The long-term payoff is definitely worth it because a strong online presence will increase your traffic and revenue.
3. Avoid Costly Mistakes = Hiring an SEO expert
The rules of the internet are surprisingly not written in stone. Did you know that, if you use the same string of keywords too often, your website could be penalized? You can even be “shadow banned” by Instagram for using the same hashtags too often. Using the same content multiple times, not maintaining your website and links, and featuring poorly written or visually displeasing photos can lead to losing customers and an overall bad reputation for your brand. Don’t push SEO to the back burner because it will cost you time and money to fix these mistakes. Instead, hire an expert in SEO in The Woodlands that you trust to do the job for you.
Your business is your baby, and you want to get it online, so clients and customers can find you. You hire a company to help you get traffic, but you can’t get a hold of them and they don’t do what they say they’ll do. If this sounds familiar, then you need to find a reliable SEO company in Houston.
Lucky for you, we can help you find what you need. In this post, we’re going to tell you how to select a reliable SEO company in Houston to save you the hassle of hiring the wrong firm.
How to Find a Reliable SEO Company in Houston
Educate Yourself: You don’t have to become an SEO expert, but you should have a basic understanding of what SEO is. One of the main problems with untrustworthy or unreliable SEO companies in Houston is that they don’t know what they’re doing.
Know What You Need: Of course, you don’t know exactly what you need in an SEO company in Houston or you’d do it yourself. But make sure you know what your goals are before talking to SEO firms. Your goal is to get your website on the first page of Google when someone searches for your business—this will help customers find you—but how to go about it depends on a few things. If your website is new, you want search engines to know that your site exists and what it’s about. If you’ve been online for a while, you need to get more traffic; or if you’ve got traffic but want more, then changes must be made. An SEO company needs to know what you need, so they can get to work on it.
Know Where to Look: More than likely, you won’t find an SEO company in Houston in yellow pages. Most companies are online because that’s where their ability lies. Most, if not all, communicate through email, Skype, or another online communication system, such as Google Hangouts.
Be Comfortable with Outsourcing: A reliable SEO company in Houston is a worthwhile investment—particularly if you want to improve your rankings on the search engines, offer a better user experience for your website visitors, and allow your business to grow organically. You’ll be able to focus on your business and let another expert worry about your website traffic—but you must be comfortable with the firm you choose.
Look for Extras: To get the best bang for your buck, be aware that there are some SEO companies in Houston who can help with more services, such as pay per click campaigns and Facebook advertising.
Reviews: Before hiring an SEO company in Houston, look for reviews. Hiring an unreliable company can be bad for your business; do a little digging before you pay any money.
Now that you know what you’re looking for in a reliable SEO company in Houston, why don’t you check out our firm. We’re as reliable as you can get, and we’re affordable, too. But don’t just take our word for it; find out for yourself and check out our website.
Whether you have a new small business or an established one, getting your name out there and highly visible on search engines is very important to bringing in new customers and growing your business. Handling SEO on your own can be overwhelming, especially when you have to research everything that needs to be done to optimize your efforts. Hiring a company to handle your SEO in Sugar Land can be key to improving your search engine presence, and they offer various services for small business to help. The three most common types of services offered are keyword research, page creation, page optimization, link building, and a technical audit to ensure you have everything you need to build and maintain a successful web presence.
The most important part of any SEO project is keyword research. When looking to create a plan for improving traffic to a website and ranking on a search engine, you must research what keywords you need to target to get the best results. When designing your website on your domain, you should ensure that each page targets one or two unique keywords, and you should ensure that you have enough pages to cover all the keywords that encompass your business’s services and merchandise. When looking to choose the right keywords for your small business, a SEO in Sugar Land company will look at how relevant certain keywords are to your business, and whether they have commercial intent. For instance, “landscaping companies” has more commercial intent than “how to properly landscape your front yard.” They’ll also research how many people search for certain keywords in your area that are related to your business. Also, how competitive the keyword is important; you’ll want keywords where you can be in the top 5 ranking because 95% of clicks go to those.
A small business website that isn’t optimized is not going get the attention you require. A company that does SEO in Sugar Land will optimize your web pages for the best results on search engine rankings. Over time, search engines will often modify their search algorithms, so an SEO company will keep updating your web site to ensure it meets the requirements to maximize your ranking.
Although keywords are the most important part of search engine optimization, you’re also going to need link building in order to direct web traffic to your small business website. A company for SEO in Sugar Land will help create internal and external links for your website to attract customers.
If you are looking for SEO in Sugar Land for small business, contact Brazos Valley Marketing so you can optimize your website and get the search engine visibility you need.
Search Engine Optimization, often referred to as SEO, is one of the most effective ways to gather new customers online. It’s a chance to use the power of searches on the world’s most popular search engines as a way to connect with people who are already searching for what you do and sell. With the right strategy from an SEO company in Houston, you can increase your web presence and customers at the same time through a variety of ways. Here are some of the most effective.
1. Optimized Web Copy and Content
While Google is consistently changing its search algorithms to better serve its billions of daily searches, it’s also had pretty consistent standards in what it likes to see on websites. A dedicated SEO company in Houston can help your site say the right things in all the right places to ensure that people find your site first. This is through a combination of effective keyword research and understanding how Google “reads” webpages. Coupled with design enhancements, you can enjoy a site that shows up on the first search engine results page more consistently. Part of the writing strategy can also include regular posts and updates to ensure Google knows you are sharing knowledge and constantly updating. With strategies that include blogging and copy updates, your site will be a source of information for your customers, it will have content to share online, and of course, it will further help your page results.
2. Google My Business
Google My Business is an application that helps your business listing pop up when people search for your company, or companies like yours. Not only does it return hits on Google’s search engine, it also shows your location on Google Maps. To maximize this tool, you, or your SEO provider, can create and update your listing.
One of the major pros about Google My Business is that your listing can be updated anytime. That means, if you are adjusting your hours over a statutory holiday, you can quickly get that information onto the listing. You can also upload photos, which is perfect for showcasing your art, baking, woodworking – whatever it is your company produces. Google My Business also supports a communication feature so your potential customers can reach you in person fast.
Your SEO company in Houston can help you create and leverage an outstanding Google My Business page as an effective tool to find and convert customers.
3. Citation Building
Google’s first major innovation was how it used the concept of page ranking, in which it evaluated sites based on how many ingoing and outgoing links it contained. The more links inwards, the higher the ranking. There have been considerable changes in how page ranking works on Google, but having those inbound links is still integral to raising your site to the number one result. SEO campaigns use citation building to make sure that Google knows who you are by offering your business’ information at key places. By building up these citations and mentions, your site will grow its online presence, and that leads to more links. In fact, most SEO experts agree that citation building is a key aspect of page ranking. An SEO company can develop citation building strategies that will ensure your site is mentioned where it needs to be.
When you use a talented and experienced SEO company in Houston, like BVM, you can see a dramatic increase in the number of customers that are heading to your site. We work directly with you to come up with an SEO strategy that gets people clicking and turns the curious into customers. Contact BVM today to start learning about the many cost-effective ways in which your business can grow and find new successes, and new customers.
If you have spent any time at all trying to get your business to be the name on people’s lips and on their cell phone screens, then you know that you have to have a different set of business skills than your grandfather had. And if you don’t have that, then at least you need to have a different kind of marketing team on your side. Today’s way to do business is online, and online needs SEO skills. That means it is important to have an optimized web site for the search engines to find. If you don’t know how to bring SEO in Sugar Land to your website, there are places that can help you increase your rankings, and that is important.
A new approach with better results
Modern search engine marketing is a way of increasing visibility and bringing traffic to your website. After all, if you spend a lot of time on the website and on online marketing, you don’t want the site to be overlooked by the search bots. SEO is the ultimate in new marketing tools because it brings traffic to your business by helping customers find you, almost accidentally. An SEO expert can help your customers find you before they even know that they were looking for you. That is why, in today’s business environment, a good quality online presence is a very important tool.
Keeping up with the changes
In order to keep up with the constant changes, SEO brings in a good return on investment because the SEO in Sugar Land experts understand that a website is online so it can be found. When the site is optimized properly, it will be found by the web crawlers because the work that has been done on the site will have given it a high ranking.
There are two parts to pleasing the google bots:
First of all, the website needs to contain the items that the search engines are searching for. Care should be taken to provide URLs that are well-formatted, and that all the titles, descriptions, and images are website friendly. An SEO in Sugar Land expert can help you to choose the best keywords and terms so that your site can be easily found by anyone who is looking for you.
Secondly, your website will raise higher in the rankings od SEO in Sugar Land if it appears in more places. If other people and sites with an online presence search for you and link to you, traffic will come, and the higher the ranking and trust of the sites that link to you, the higher your website’s trust will be to those who are ranking it. In a nutshell, that means that, when potential customers enter a search term into the engine, your website will be there.
SEO will bring in online business by helping your site rank higher, make new connections, and bring in new clients (https://www.brazosvalleymarketing.com/blog/what-seo-can-do-for-your-business). Online business is a new way of doing business, and it needs a new way of marketing. If you are looking for someone with a clear understanding of SEO in Sugar Land, look for a marketing expert who can help you.