Search Engine Optimization, often referred to as SEO, is one of the most effective ways to gather new customers online. It’s a chance to use the power of searches on the world’s most popular search engines as a way to connect with people who are already searching for what you do and sell. With the right strategy from an SEO company in Houston, you can increase your web presence and customers at the same time through a variety of ways. Here are some of the most effective.
1. Optimized Web Copy and Content
While Google is consistently changing its search algorithms to better serve its billions of daily searches, it’s also had pretty consistent standards in what it likes to see on websites. A dedicated SEO company in Houston can help your site say the right things in all the right places to ensure that people find your site first. This is through a combination of effective keyword research and understanding how Google “reads” webpages. Coupled with design enhancements, you can enjoy a site that shows up on the first search engine results page more consistently. Part of the writing strategy can also include regular posts and updates to ensure Google knows you are sharing knowledge and constantly updating. With strategies that include blogging and copy updates, your site will be a source of information for your customers, it will have content to share online, and of course, it will further help your page results.
2. Google My Business
Google My Business is an application that helps your business listing pop up when people search for your company, or companies like yours. Not only does it return hits on Google’s search engine, it also shows your location on Google Maps. To maximize this tool, you, or your SEO provider, can create and update your listing.
One of the major pros about Google My Business is that your listing can be updated anytime. That means, if you are adjusting your hours over a statutory holiday, you can quickly get that information onto the listing. You can also upload photos, which is perfect for showcasing your art, baking, woodworking – whatever it is your company produces. Google My Business also supports a communication feature so your potential customers can reach you in person fast.
Your SEO company in Houston can help you create and leverage an outstanding Google My Business page as an effective tool to find and convert customers.
3. Citation Building
Google’s first major innovation was how it used the concept of page ranking, in which it evaluated sites based on how many ingoing and outgoing links it contained. The more links inwards, the higher the ranking. There have been considerable changes in how page ranking works on Google, but having those inbound links is still integral to raising your site to the number one result. SEO campaigns use citation building to make sure that Google knows who you are by offering your business’ information at key places. By building up these citations and mentions, your site will grow its online presence, and that leads to more links. In fact, most SEO experts agree that citation building is a key aspect of page ranking. An SEO company can develop citation building strategies that will ensure your site is mentioned where it needs to be.
When you use a talented and experienced SEO company in Houston, like BVM, you can see a dramatic increase in the number of customers that are heading to your site. We work directly with you to come up with an SEO strategy that gets people clicking and turns the curious into customers. Contact BVM today to start learning about the many cost-effective ways in which your business can grow and find new successes, and new customers.
If you have spent any time at all trying to get your business to be the name on people’s lips and on their cell phone screens, then you know that you have to have a different set of business skills than your grandfather had. And if you don’t have that, then at least you need to have a different kind of marketing team on your side. Today’s way to do business is online, and online needs SEO skills. That means it is important to have an optimized web site for the search engines to find. If you don’t know how to bring SEO in Sugar Land to your website, there are places that can help you increase your rankings, and that is important.
A new approach with better results
Modern search engine marketing is a way of increasing visibility and bringing traffic to your website. After all, if you spend a lot of time on the website and on online marketing, you don’t want the site to be overlooked by the search bots. SEO is the ultimate in new marketing tools because it brings traffic to your business by helping customers find you, almost accidentally. An SEO expert can help your customers find you before they even know that they were looking for you. That is why, in today’s business environment, a good quality online presence is a very important tool.
Keeping up with the changes
In order to keep up with the constant changes, SEO brings in a good return on investment because the SEO in Sugar Land experts understand that a website is online so it can be found. When the site is optimized properly, it will be found by the web crawlers because the work that has been done on the site will have given it a high ranking.
There are two parts to pleasing the google bots:
First of all, the website needs to contain the items that the search engines are searching for. Care should be taken to provide URLs that are well-formatted, and that all the titles, descriptions, and images are website friendly. An SEO in Sugar Land expert can help you to choose the best keywords and terms so that your site can be easily found by anyone who is looking for you.
Secondly, your website will raise higher in the rankings od SEO in Sugar Land if it appears in more places. If other people and sites with an online presence search for you and link to you, traffic will come, and the higher the ranking and trust of the sites that link to you, the higher your website’s trust will be to those who are ranking it. In a nutshell, that means that, when potential customers enter a search term into the engine, your website will be there.
SEO will bring in online business by helping your site rank higher, make new connections, and bring in new clients (https://www.brazosvalleymarketing.com/blog/what-seo-can-do-for-your-business). Online business is a new way of doing business, and it needs a new way of marketing. If you are looking for someone with a clear understanding of SEO in Sugar Land, look for a marketing expert who can help you.
If you’re a business owner with an online or a traditional brick and mortar business, an affordable SEO service can help you. Here’s how you can benefit from affordable SEO in The Woodlands if you’re a small, medium, or large business.
SEO in The Woodlands is the best marketing strategy for local businesses because it’s a popular tool for doing business in the 21st century. Why? Because of it’s effectiveness. Although setting up a brand online is a useful way to stand out, it can be expensive for small businesses. This is how affordable SEO (https://www.brazosvalleymarketing.com/blog/why-to-invest-in-seo) can help.
It’s important to note that when it comes to SEO in The Woodlands, affordable doesn’t mean cheap. High-quality search engine optimization is always an option with the right company. Below we’ll look at how the following affordable marketing services can help you build your brand.
Three Ways SEO in The Woodlands can Benefit Your Business
1. Brand Awareness:
SEO in The Woodlands can identify your target audience and help you decide the best way to reach them. Building an online brand isn’t hard, but it takes consistency and time. The result you should strive for is instant recognition – the moment people see your brand, they should know exactly what to expect from your business.
One way SEO in The Woodlands can help is with helping you to decide the best way to market your business. They can give advice on which content management system you should use based on your needs and online ability.
Optimization is how you make the best use of the content you put on your website. SEO in The Woodlands can help you incorporate things such as blog posts, webpages, and links.
On-Page Optimization: This refers to brainstorming and evaluating the best key words to describe your brand, business, and service. These are the words potential clients type into Google when they’re searching for a product or service to buy or get information on. You can easily find SEO in The Woodlands that knows how to make the best use of keywords.
3. Customer Conversion:
Last on the list, but one of the most important benefits you can get from SEO in The Woodlands, is increasing conversions. The main reason for having a website is to connect with your audience – the people who need your products or services. Although you want your brand to be recognizable, you also want customers to buy from you.
SEO in The Woodlands can help you get your website ranking at a top position. This means that, when people search for a term on Google related to your business, your website comes up on the first page. However, you don’t want an SEO firm to use black hat tactics; you want it to happen organically.
If your looking for affordable SEO in The Woodlands, you can check out our website. We’re a premier search engine optimization firm offering affordable services, so you can take advantage of our benefits without breaking the bank.
It’s no secret that Texas’s economy is a powerhouse, and it may well only be a product of Texan humility that not everyone knows that, if Texas were its own country, it would have the 10th-largest economy in the world—which makes it the 2nd-largest in the United States. A key factor in this economic growth, along with more traditional forces, is the state’s ability to be so adaptable to market changes over time—particularly in the realm of internet development and technology. Even if your business doesn’t concern itself with internet technologies per se, thanks to the overwhelming state of growth the economy is in, your business likely relies upon some form of internet mediation in its operations. This is why, at a critical moment of growth in our state’s and nation’s wealth, it makes financial sense to consider the help of a Search Engine Optimization (SEO) expert in Houston, one of Texas’s powerhouses.
What is there to know?
For starters, the SEO market, like most other IT-related sectors, is a burgeoning one. As a result, there is an influx of inexpensive labor available that operates primarily in foreign nations, but that also interacts with local markets. In accordance with such a hypertrophied market, and the concomitant low costs, quality of product can often be compromised for the sake of making a sale. The likes of India, Pakistan, and China produce a vast quantity of online information services, and they are, for the most part, very good at it. However, when it comes to connecting with local audiences, consumers, and vendors, the need for not only linguistic fluency but also cultural fluency is imperative. When sourcing your own SEO expert in Houston for your operations, for example, it makes the most sense to hire a local firm that is not an ocean’s width divorced from your target market.
So, you’ve located an SEO expert in Houston
The next step is reaching out and seeing if their catalogue of clients and portfolio of work is at all in line with the scale, type, and goals of your own business. As one in legal proceedings in a civil family matter would not hire a construction lawyer, so too should the SEO expert in Houston that you hire have an interest in your type of work.
Next, index your prospective firm’s means of operations: what tools do they use to track, optimize, and employ solutions to your goals for ranking high in online searches? Ask about subjects like Keyword research, and SERP (search engine results page), as well as how your business identity fits into the latest trends in these areas. Also, be sure to impress upon your prospective SEO (http://www.brazosvalleymarketing.com/the-woodlands-seo.html) expert in Houston that you are not interested in only producing ‘ads’—search engines, in their ever-increasing curve of intelligent query-result parsing, are likely to suss out a blatant paid advertisement when they see one. Bear in mind, then, that ‘content’ can be anything from blog posts to news articles.
Lastly, make sure that the results you receive will be as adaptable, versatile, and as receptive to growth as the Texan economy and your business are. This means having your SEO expert in Houston optimize your search results for engines operating not only on computers, but on tablets and smartphones as well.
With the internet continually broadening the horizons of our businesses, marketing trends have had to continuously keep shifting to push forward, and while that means there is a constant influx of new advertising opportunities available to improve your business’s impact, it also poses a new challenge in trying to keep up to the shifts and changes that those opportunities create and mandate. However, while so much is changing, SEO in The Woodlands continues to be one of the most important ways for your business to achieve success. Here’s why.
SEO in The Woodlands is important to your business because it is a cost-effective way to improve the discoverability of your business. That’s the foundation. Before you can start looking into ways to maximize profits from PPC advertising, Search Engine Optimization gives you an online presence. Without that, your business is limited to the point of non-existence.
2) Mobile Matters
Everyone has a phone, these days. More important than that, everyone uses his/her phone as though it is an extension of his/her body. That means they are far more likely to grab their phone to quick search companies that match their needs than they are to look in the yellow pages—or even to look up as the bus drives them right past your business’s door. If you want to grab people’s attention now, you need to do it through their mobile devices. That means using SEO in Sugar Land and The Woodlands to create marketing and a web presence that is easily viewable on mobile devices. If it’s too big or glitchy, you’re going to lose interest, and that means losing sales.
3) Online Visibility
Have you ever laid in bed after a long day at work and browsed online stores on your phone? A lot of people do, and that’s exactly why you need SEO in The Woodlands. You need to up your web presence, so people can find your business and spend their money on your products and services when they’re too tired or up too early or late to go to your physical store. You don’t really want your potential clients to wait long enough to change their minds about whether or not they want to buy. SEO in The Woodlands can make you noticeable, can make your business profile easy to navigate, and can make purchasing simple enough that you don’t miss out on any potential impulse sales.
4) Don’t Let Your Competition Make an Impact Before You Do
Your competitors are already online. Don’t let them attract the attention of your potential clients before you can. Let SEO in The Woodlands help you attract those clients first.
Myth - You Need to Submit or Resubmit Your Website to Search Engines
For many years, some companies selling SEO in The Woodlands and Sugar Land have specifically advertised services for submitting or re-submitting your website to search engines; but, in reality, you don’t need to submit your website to search engines for them to list your website, although you can submit them to speed up the process a small amount. Also, once your pages have been crawled, search engines will periodically re-crawl them on their own.
Fact - META Tags Don’t Affect Your Rankings
SEO in Sugar Land will tell you that META tags will not affect your website’s page rank on search engines because they specifically ignore them. However, it is still a good idea to include them for click-through rates because it is one of many things that helps searchers decide whether your page link is worth clicking on in a search result.
Myth - Duplicate Content is Penalized
SEO in Sugar Land will point out that there is no duplicate content penalty when it comes to page ranking; however, there is a filter. When google detects multiple version of the same pages, their algorithms will decide which version is the authoritative copy and ignore the rest.
Fact - Readable URLS are Better
Readable URLs help people remember your pages and understand what the content is on that page, and search engines favor them for the same reason; explaining what’s on your pages faster makes for more effective SEO in Sugar Land.
Myth - You Must be Rank 1 in the Results
You may think having the number 1 result on a search engine will guarantee you a lot of traffic, but it’s not necessarily going to happen. As well, it could cost a lot if you are attempting to get a high rank with a fairly generic word. With SEO you should focus on getting a decent rank with keywords that are relevant to what your potential customers would be searching for.
Fact - Sitemaps Help Search Crawlers
Sitemaps are no longer just a nice-to-have extra for a website; mobile is much more prominent now, and sometimes it can be hard for a crawler to navigate an entire website organically. A sitemap helps a crawler find all the pages of your website to be able to index and rank them all. SEO in Sugar Land will help you with both XML and HTML sitemaps.
Myth - Backlinks are Better than Content
Backlinks do help with your sites page ranking, but they only really help when they have good content to go with them. When it comes to long-tail queries, they are so unique that there is no competition for them, so backlinks are going to have no active role in SEO in Sugar Land page ranking.
Fact - Don’t Overload Keywords
Long ago, you could help your page ranking by having a high density of keywords, but then the search engines got smarter and started to ignore word stuffing. Plus, SEO in Sugar Land will inform you that too many keywords lead to inorganic content that is just going to annoy your visitors.
Myth - Guaranteed Rankings
SEO in Sugar Land companies cannot guarantee a high page ranking for your site; any that claim they can are just trying to trick you into buying their services.
Fact - A Mobile Friendly Site is a Great Asset
As of 2014, mobile searches outrank desktop searches, so having a website that is mobile friendly is going to be a great asset. A 2015 Google blog post even details that they boost mobile-friendly pages on search results. SEO in Sugar Land will let you know you’ll save money by making a single scalable website rather than two separate ones for mobile and desktop.
There was a time not even that long ago where a single platform was all you needed to be successful in business. A website was it, and many businesses boomed during this period of lessened expectations. Today, however, your business needs to succeed on multiple platforms, and your website has to be advanced, engaging, and effective. With these new expectations, many businesses are hiring the top SEO firm in Houston to help grow their audience and get better results.
Unlike traditional marketing methods, SEO relies on technical knowledge and digital analytics to help businesses succeed. It isn’t as simple as a killer banner ad or a video in front of a YouTube video. It’s about crafting a campaign and building a quality web presence that gets attention. Here are the three major ways in which the right SEO firm in Houston can help your business succeed.
1. Raise Your Website’s Ranking
One of the most immediate benefits of using an SEO firm in Houston is your website’s ranking. With the right combination of design tweaks, keyword strategies and proven optimization strategies will help your site raise to the coveted first page of results—and thus become the site people click on when looking for businesses like yours.
2. Multi-Pronged Approach
Your website is just one part of your search engine optimization journey, and the right SEO firm in Houston will help you with the many different facets of the latest SEO strategies. These can include anything from keywords, backlinks, citations, and Google My Business to name a few. Only by using every available tool will your business not only rise the ranks of search engine results, but your site will also become a destination for people who are already interested in your products and services.
This is perhaps the most important aspect of SEO, and why so many businesses turn to the top SEO firm in Houston: increasing your reach on the internet while honing your audience to the people that want to know about your business.
If you are looking to expand your presence and grow your business in Houston, be sure to call Brazos Valley Marketing. Our search engine optimization knowledge and skills have helped businesses reach new clients, expand their reach, and grow into successful companies. Today, it’s about more than a website, and Brazos Valley Marketing can help you strategize the perfect plan to help you grow.
In 2018, it is very rare that a business without an online presence will survive. The most effective marketing tools are social media and digital platforms because they allow businesses to reach a broader audience at a faster rate than traditional media. To ensure your online presence is driving traffic, you need to maximize your search engine optimization. Here are 7 cost conscious tips for small business that may be the key to your success using SEO in Sugar Land.
1. Understand Your Online Audience
Before you can begin to build your online presence, you need to know who your online customers are and what they are looking for. What is the average age of your customer? The gender? The income? All of these things will determine where you need to focus your efforts. While Instagram, Facebook, and Twitter are similar, they serve very different purposes. Maybe the majority of your customers are on Instagram, or maybe they prefer more tutorials and articles. Without thoroughly understanding your audience and what they need, your attempts at SEO in Sugar Land will fall flat.
2. Analyze Your Analytics
Our first step is to determine where your customers are and what they want. The next step is to go into the back of your site and analyze your site data to find what terms you want to target. You can learn a lot from this data: what your customers are searching for, what language they use in their search, what the top landing pages are, what is bringing your customers to your site, and where exactly your customers are coming from. You will most likely find the keywords people use on your site are terms you aren’t currently targeting with your SEO in Sugar Land.
3. Create a Google My Business Account
If your business has a brick and mortar location, you need to create a Google My Business profile! This SEO tool allows customers to see your business in Sugar land on the local “maps” result on Google. The process is simple, it takes minutes, and the payoff is big. Think of how often people search for nearby places to shop and eat. Simply setting up a Google My Business account can generate new customers simply by utilizing SEO in Sugar Land.
4. Target Local Areas
With SEO in Sugar Land, there is a fine balance between being too broad and too specific. If you are an independent bakery specializing in custom cakes, you want to make sure your keywords include your location. If you use phrases like “custom cake bakery,” you are competing with every single English-speaking bakery that takes custom cake orders. Instead of being too general, target the areas you want to reach, like “Sugar Land custom cake bakery,” so you are competing with custom cake bakeries in Sugar Land who are also SEO (https://www.brazosvalleymarketing.com/blog/what-seo-can-do-for-your-business) optimizing their businesses.
5. Start a Blog
Creating a blog is one of the best ways to ensure you have a steady stream of useful content. There’s so much you can write about, whether it’s a quick blurb about new products, a DIY project, a style guide, or an interview. Your blog posts can, and should, vary in length, so don’t feel pressured to write a 5,000-word article three times a week. Even posting bi-weekly is enough to get Google’s algorithm to notice your website. You just want to make sure that your content is unique and relevant to visitors. Why? Because the more unique and relevant, the more likely it is to be shared on social media. This is really helpful to your website’s SEO in Sugar Land as it provides backlinks.
Let’s elaborate on backlinks and how they can improve your SEO in Sugar Land and grow your business. Backlinks are hyperlinks to your website from other sites, and it’s important to build a network of these links because they result in a higher search ranking. You can do this through blogs and other shareable content, such as YouTube videos, but you can also do it by creating profiles of your business on a variety of different sites. LinkedIn and Yelp are international, but search for local sites, such as directories that promote small businesses, too.
7. Mobile Friendly Website
When you first launch your business, your website doesn’t have to be elaborately designed by a professional. But it does have to work on smartphones and tablets, or else your mobile search engine ranking is going to take a hit. If it isn’t mobile friendly, you will miss out on a lot of SEO potential and customers. Even if they are local to Sugar Land, that doesn’t mean they will learn about your business through word of mouth. Most online publishing tools, like Wordpress and Wix, offer free website templates, but not all of these templates convert to mobile, so be aware! Considering these aspects of SEO in Sugar Land will provide you with the best start to boosting your Sugar Land business.
Search Engine Optimization, also known as SEO or SEO marketing, is a booming industry. In fact, businesses in the US spent almost $70 billion on it in 2017, a number that is expected to grow to almost $80 billion by 2020. With so much money going into SEO, it makes sense that it has some serious benefits. Here are just a few of those benefits, and why SEO in Houston may be the key to your business’ future success.
1. Rank Higher
SEO marketing is about many things, but one of its most important aspects is ensuring that you hit that top search engine results page when people go looking for you. Doing so is a complicated system that requires time, creativity, and money to help drive your campaigns. It’s simple: SEO actually connects you with people who are already looking for you. They just didn’t know you existed yet. And with billions of searches happening every day, why not use SEO in Houston to make sure you are connecting with those people, especially in the immediate area?
2. Reach New Clients
The great thing about SEO in Houston is that it’s actually SEO for the entire world. Getting onto the coveted front page of Google and other major search engines means that you can discover more clients from the surrounding areas all the way to across the globe. If you are a local company looking to make it on the world stage, SEO marketing can help. And if you are a local company looking to connect with other locals, SEO marketing can drive up your search results for the surrounding areas, helping you to connect with more people while expanding at a responsible pace.
3. Make New Connections
SEO marketing and keyword analyses may seem like a lot of graphs, charts, and algorithms, but they are also about creativity and deploying unique strategies. The top SEO in Houston is all about making new, creative marketing plans that help you reach people who are looking for you, and people who didn’t know how much they needed you. With the use of the right adjacent keywords, you can start connecting with the people who are looking for your expertise before they even knew you were what they were looking for the entire time.
Take, for example, a sporting goods store. Now, most marketing around SEO in Houston would prioritize or focus exclusively on “sporting goods” as the driving keywords. But sporting goods stores are rarely looked for with those words. People are looking for baseball bats, for basketballs, for bicycles, and for football pads. With the right marketing strategy, a sporting goods store can start popping up in these types of searches, which means more people will find them when they are already looking for what they want specifically.
Many local businesses are already using SEO in Houston to connect with new business, to expand their operations, and to creatively find new ways to succeed. The trick is connecting with an experienced, dedicated SEO marketing firm that has an eye to the international while understanding the importance of local.
How’s business? You’re more than likely used to hearing that question by now, but chances are, the answer isn’t quite as simple as a two-worded question might suggest. This is due, in part, to the complexity of your market. Once upon a time, most businesses were locally owned, run, and marketed. Your business depended on the needs and wants of the people and businesses near you. Your market trends aren’t something that can be seen locally anymore because, locally owned and operated or not, your business isn’t just a local business anymore. The internet—and other technological innovations—has created a global market, and whether or not you actively participate in the global aspect of that market, it’s certainly affecting you. That’s why you need search engine marketing for your business.
What if you aren’t globally active as a business?
In the clearest terms: you should be. It doesn’t matter if your company is focussed on its local presence anymore because, chances are, your competition isn’t local. It’s national, if not global. You have to compete with the prices and services of other businesses that may be operating from across the world. How do you compete? By increasing your online presence so your competition doesn’t overtake your business opportunities. That’s where search engine marketing in Houston comes in to play. If you create a strong search engine presence for yourself, then you aren’t going to be overlooked by even the local clients who see your international competitor’s products and services first.
How does it work?
Search engine marketing steps beyond simple search engine optimization to create paid search activities that are designed to direct traffic to your business’s website. In other words, you pay for online advertising space that gets called up based on the search parameters of your potential clients. Your potential clients are targeted by your marketing tactics based on their own search parameters.
With search engine marketing, you are increasing your marketing reach by hundreds, if not thousands, of people—and often for the same cost of the advertising you do locally. SEO (search engine optimization) works in a similar way, but search engines show paid ads first, so SEM gets your paid advertising to the top of their search results pages.
Why hire a search engine marketing consultant?
Because search engine marketing isn’t as easy as it seems. You need to interpret the right ads and keywords to target not just the most people, but also the most people who are looking for exactly what you are offering. A search engine marketing consultant will help ensure that your targeting strategies are in line to offer you the best return possible. Don’t fall behind on the opportunities the latest marketing strategies can offer you. Contact us today to get started on boosting your business’s online profile—and success.