Case Study · Med Spa
From Hidden Gem to Market Leader
How we took Avere Beauty from a hidden gem to a market leader with 287% traffic growth, 12 #1 rankings, and a 1,964% ROI.
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Traffic Growth
%
ROI Achieved
#1 Rankings
The Challenge
A Hidden Gem No One Could Find
Avere Beauty was a hidden gem in Pittsburgh's competitive beauty market, struggling with online visibility.
Starting Position
- Monthly Visitors
- 1,918
- Rank for "Med Spa Pittsburgh"
- 62
- Top 10 Keywords
- Few
- 01
Low Online Visibility
Only 1,918 monthly visitors despite exceptional services
- 02
Poor Search Rankings
"Med Spa Pittsburgh" ranked #62
- 03
Lost to Competitors
Potential clients finding competitors instead
The Results
Traffic Growth Journey
287%
Total Growth
7,432
Nov 2024 Visitors
5,514
Net New Visitors
Monthly Visitor Growth
Monthly organic visitorsThe ROI
The return on every dollar
Every $1 invested generated $20.64 in traffic value
%
Return on Investment
Med Spa SEO Performance
- Annual Investment· $1,800/month
- $21,600
- Annual Traffic Value· Based on conservative CPC of $5.00
- $445,920
Annual investment vs. traffic value generated
Every $1 invested generated $20.64 in traffic value
CPC data sourced from industry benchmarks and competitor analysis, weighted by estimated branded vs. non-branded traffic distribution
The Wins
Top of Pittsburgh Search
12 #1 rankings and top-10 positions for 77.5% of targeted keywords.
#1 Rankings
%
Top 10 Keywords
Max Position Jump
Keywords Tracked
Local Market Leadership
Med Spa Pittsburgh
Botox Injections Pittsburgh
Dermal Fillers Pittsburgh
Juvederm Pittsburgh
Lip Fillers Pittsburgh
#1 rankings include
Monthly visitors by Nov 2024, up from 1,918
Strategic SEO turned a hidden Pittsburgh med spa into the city's top search result.
Client Voice
Dustin made it clear that it would take time and also offered to do multiple audits and took the time to understand our business. I've worked with a lot of people that disappear after they get your money. Dustin was constantly available to answer questions and inform us. I'd highly recommend Dustin and look forward to continuing our relationship.
Frank U
Pittsburgh Med Spa · Avere Beauty
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