When it comes to modern communications and marketing, everyone will tell you that the professionals in these roles wear many hats. One day, they may be marketing strategists, planning where and how their efforts will be deployed. The next, they may be content creators, or editors, or even advertising buyers. For an SEO expert in Houston, the many roles they play are all important to website promotion and performance. Here are a few of the roles an SEO expert can play, and how they can help your site get more attention.

Role #1: Keyword Warrior

While search engines use a lot more than keywords to rank sites, the words that govern your site probably still have the largest impact of anything else. That is why one of the main roles that your SEO expert in Houston will play is that of a keyword warrior: a person who knows which keywords will help you turn up in the right searches and help your site get higher in results pages. Without the right keywords and the right content, your site could lose its edge and drop to the second or third page of a search engine result, meaning you may never get seen.

Role #2: Design Diva

Did you know that the way Google and other search engines rank websites has as much to do with what you say as how it’s presented? That is to say that the words you have chosen for keywords can play as much as a role as web design, which brings us to another role your SEO expert in Houston may play: that of a web designer.

Now, great web design is a skill unto itself, which means your SEO expert in Houston will likely have a background in web design or a team with a designer. The right person can ensure that your website looks amazing to visitors and search engine “spiders” alike. That way, no matter who is looking at your site, they will like it. In the case of visitors, they will be more likely to become conversions. For search engine spiders: they will rank your site higher in searches.

Role #3: Algorithm Ambassador

Understanding keywords and web design is integral to success in web promotion, but your SEO expert in Houston also knows that, at the end of the day, search engine results are governed by algorithms. That means they need to understand more than just words and design; they also need to understand how it all fits together. Whether that is through targeted search advertising campaigns, research for organic growth, or simply by refreshing content to stay relevant, the right SEO expert will know how to make the algorithms work for you.

BVM is your SEO expert in Houston. We have dedicated ourselves to building a team of experts who can handle every role you will need in promoting your website through search engine optimization. From small businesses to large enterprises, we have developed the strategies and tactics necessary for helping your site get the attention you want.

SEO, or search engine optimization, has become one of the most important, if not the most important, ways to get traffic to your company website. Good SEO can be the weapon that your business needs to be competitive, and to blow your competition out of the water; if search engines recommend you above all others, you will have much more traffic, and a better chance at conversions. While designing a company website in-house can be affordable for some companies, when it comes to making that site actually appealing to search engines, as well as to customers, you may not get the return on investment that you expected. That is where an SEO company in Houston comes in, taking your website, and its content, and making it appealing in a way that brings in traffic, whether it is through paid SEO methods or organic.

The Basics of SEO

SEO is the method by which an SEO company in Houston will optimize your website and its content to be much easier to find for people targeting the products or services that you offer. This optimization is done through several different methods. On the backend of things, these optimizations will include attempting to ensure the web server is able to serve your website as fast as possible, quick loading times these days, especially on mobile, are one of the metrics search engines will use for ranking websites. As well, you want a web server that can handle the load of customers, and if you are employing new SEO, you should be expecting an increase in website traffic, and your server needs to be scalable to handle that new traffic.

On the website pages themselves, an SEO company will go through the source code to ensure the site is optimized for loading on not only desktop computers, but also for mobile users—mobile is the new majority of traffic for most websites on the internet. They will also ensure the proper META tags are in place for proper indexing on search engines, with titles, keywords, and page descriptions. One of the most important parts of SEO is the content on the pages themselves. Having a certain number of words per page, unique content on pages, and lots of the proper keywords throughout the text that potential customers would be searching for will increase your search engine ranking.

Paid SEO and Organic SEO

The two main SEO weapons that an SEO company in Houston will use are paid SEO and organic SEO. Most of the methods mentioned above are organic SEO—just optimizations that will slowly increase your reach through search engine keywords. However, you often need a jump start, and that’s where paid SEO comes in as the other half of your arsenal for online advertising. Paid SEO doesn’t just include paying for search engine ad spots and sponsored keywords (although that is a large amount of it); it also includes paying for social media campaigns, such as partnering with influencers, as well as paying for high-quality SEO-friendly content for your website. Keeping your online presence active is important to increase your visibility, and an SEO company in Houston understands that and will help your company increase customer traffic flow by ensuring your company is following the latest social media trends—because they change often.

SEO Company Working for You

An SEO company in Houston is there to help you weaponize your SEO to improve your advertising and gain more internet exposure, building up your brand as one that is visible and popular. BVM is here to help you optimize your SEO; visit their website and contact them for a free consultation today.