SEO, or search engine optimization, has become one of the most important, if not the most important, ways to get traffic to your company website. Good SEO can be the weapon that your business needs to be competitive, and to blow your competition out of the water; if search engines recommend you above all others, you will have much more traffic, and a better chance at conversions. While designing a company website in-house can be affordable for some companies, when it comes to making that site actually appealing to search engines, as well as to customers, you may not get the return on investment that you expected. That is where an SEO company in Houston comes in, taking your website, and its content, and making it appealing in a way that brings in traffic, whether it is through paid SEO methods or organic.
The Basics of SEO
SEO is the method by which an SEO company in Houston will optimize your website and its content to be much easier to find for people targeting the products or services that you offer. This optimization is done through several different methods. On the backend of things, these optimizations will include attempting to ensure the web server is able to serve your website as fast as possible. Quick loading times these days, especially on mobile, are one of the metrics search engines will use for ranking websites. As well, you want a web server that can handle the load of customers, and if you are employing new SEO, you should be expecting an increase in website traffic, and your server needs to be scalable to handle that new traffic.
On the website pages themselves, an SEO company will go through the source code to ensure the site is optimized for loading on not only desktop computers, but also for mobile users—mobile is the new majority of traffic for most websites on the internet. They will also ensure the proper META tags are in place for proper indexing on search engines, with titles, keywords, and page descriptions. One of the most important parts of SEO is the content on the pages themselves. Having a certain number of words per page, unique content on pages, and lots of the proper keywords throughout the text that potential customers would be searching for will increase your search engine ranking.
Paid SEO and Organic SEO
The two main SEO weapons that an SEO company in Houston will use are paid SEO and organic SEO. Most of the methods mentioned above are organic SEO—just optimizations that will slowly increase your reach through search engine keywords. However, you often need a jump start, and that’s where paid SEO comes in as the other half of your arsenal for online advertising. Paid SEO doesn’t just include paying for search engine ad spots and sponsored keywords (although that is a large amount of it); it also includes paying for social media campaigns, such as partnering with influencers, as well as paying for high-quality SEO-friendly content for your website. Keeping your online presence active is important to increase your visibility, and an SEO company in Houston understands that and will help your company increase customer traffic flow by ensuring your company is following the latest social media trends—because they change often.
SEO Company Working for You
An SEO company in Houston is there to help you weaponize your SEO to improve your advertising and gain more internet exposure, building up your brand as one that is visible and popular. BVM is here to help you optimize your SEO; visit their website and contact them for a free consultation today. For more information, click here.