The sales and advertising business model has changed so much and so rapidly in the last two decades that it’s safe to say it’s undergone a revolution. In three decades, business advertising has gone from ad spots on television to websites, to competition for prestige on search engines. These days, a business’ best bet for marketing is through search engine optimization (SEO), and a growing number of businesses are getting the word out using SEO experts in Houston.

The goal of SEO experts in Houston is simple: to get the most exposure for your business using methods that are contemporary, consumer-friendly, and cost-effective for your business, all while taking advantage of the latest search engine algorithms.

What is SEO?

SEO stands for search engine optimization, a method that employs the use of commonly used keywords in popular searches for specific services, products, or industries, often locally. And while it is possible for a business to run its own SEO practices, most often, businesses employ SEO experts in Houston who are familiar with the best ways to get noticed in searches.

SEO is accomplished using quality content that is relevant to the service of your business, that is engaging and informative, and that encourages your clientele to contact your business for more information. This can involve a number of text-based media, such as blogs, articles, or website content that is optimized using a selection of appropriate keywords that SEO experts in Houston can apply to raise the likelihood of a search hit for your service.

For example, if your business is plumbing and your company is in Austin, SEO experts in Houston will employ keywords that are likely to be typed into a simple search query, such as “plumbers in Austin,” or if the search is in Austin and location services are turned on, “plumbers near me.”

How SEO Experts in Houston Increase Web Traffic

SEO done well is more than just a matter of pasting the right keywords in as many instances as possible. SEO experts in Houston also engage in reputation management by optimizing your listing in Google My Business, including inbound links for credibility, creating pages tailored to location, and highlighting favorable reviews in order to appeal to clientele and boost SEO.

Popular Platforms for SEO Content

An obvious common platform for SEO content is the company “money page,” or the main website, but SEO experts in Houston also take advantage of other platforms that can widen the spectrum of possibilities for search query hits. On-site optimization for a main page means not only using keywords, but also having a website that is visually appealing, with a simple layout and an easily navigable structure that is optimized for viewing from phones and tablets.

Social media is also a default choice for SEO experts in Houston, but social media can be tricky. Although it’s tempting to want to host content on as many social media platforms as possible, leading SEO experts warn that this could lead to multiple accounts with no interaction. The preferred method is to concentrate on one or two social media platforms so the single result comes up every time.

Why You Should Hire SEO Experts in Houston

The internet hosts billions of webpages that are being searched worldwide by billions of people every second, so for a business to thrive in that environment, a website is likely not enough. Without SEO, your webpage may turn up on the hundredth page of a search result, and the average consumer only settles for the first three or four results they find. Growing brand identity today is a matter of growing organic traffic, and BVM’s SEO experts in Houston can help bring your business more hits without large teams of marketers or elaborate planning. Click here to know more details.

Having a strong online presence is important for the growth of any business. Simply having a website or social media accounts is not enough. A successful online presence means a lot more than just existing. Professional SEO services in Houston can help you harness the power of search engines in order to help you move your business to the next level.

Why Use Professional SEO Services?

You might be wondering what professional SEO services in Houston can do for your company that you can’t do yourself. Though SEO optimization seems simple on the surface, it actually can be quite complicated to get your business to the top of the first page of search engine results. It takes a high level of understanding of the ever-changing (and complicated) search engine algorithms. You should spend your time running your business and let the professionals deal with your SEO.

Here are my top 5 reasons why you should use professional SEO services in Houston:

1)    Better Customer Service

Most people Google a simple term when they are looking for something online. When a customer is looking for your company or the products and services that you provide, your information should be easy to find in the search results. Without professional SEO services in Houston making sure of that, your customers may have to sort through pages of search results just to find your contact information. That is not the kind of first impression that you need.

2)    Better Reputation

Studies show that people have more trust in the businesses that appear higher up on the first page of the search results. Your business appears more trustworthy and credible if it appears on this first page. SEO services in Houston know how to make sure your business appears near the top of searches and how to keep it there.

3)    Great ROI

Working with professional SEO services in Houston offers a great return on investment. The costs of these services are relatively low compared to the potential long-term growth you could see in your business.

4)    New Customers

Potential customers will often search for a few keywords when looking for products or services. Who clicks on to the next page of search results? I don’t. If your business is not appearing on that first page when people are searching for your product or service, then you are missing out on potential business. Hiring professional SEO services in Houston can fix this problem.

5)    Localized Web Traffic

Professional SEO services are not only great at increasing the profitability of your web presence generally, but they can also help your local customers find you easily. They know how to make sure that the people who live near your business can find your business online easily.

For the best professional SEO services in Houston, check out BVM. They have a great track record for helping local Houston businesses improve their online presence. The team at BVM is passionate about tech, and about the success of their clients. If you want to know more about how BVM can help your business, apply for a proposal through their website and get a free consultation. You might be surprised at what they have to offer.