Are you a new business, or an existing business looking to improve your website’s traffic? You’ve probably done some web searching related to improving traffic and have seen a lot of “SEO” in your search results, also known as Search Engine Optimization, but what does it mean? You could go right to a professional firm for your SEO needs, but before seeking one out, you should understand the fundamentals so that you have the basic knowledge to make an informed decision about what firm you choose for your SEO in Fort Worth.
The first step to building the foundation of good SEO for your website is to have on-site SEO built into it. This type of SEO includes sitemaps, bot accessibility, URL structure, unique text content, internal architecture, etc. The first thing a firm for SEO in Fort Worth should be doing with your website is performing an audit to check on all these things to test if your site has a good SEO foundation to work from. After an audit, if you go ahead with your SEO in Fort Worth, the firm will use their tools to help create a series of keywords for your on-site SEO.
Unique content is what will get you as many google hits as possible. If you have multiple pages with the same or very similar content, and just certain words swapped out (such as city names), the search engine bots will detect them as duplicate content, and it will negatively affect your site ranking. Also, bloated numbers of pages does not help either, it is better to have a single page for a service plus its sub-services you offer than multiple pages for every sub-service.
One of the many services a firm for SEO in Fort Worth will offer is the creation of quality backlinks for your website, but what are those? Backlinks are one of the key ways of getting a good ranking on Google’s algorithms, they are hyperlinks that link back to your website. These quality backlinks should be from websites and blogs of authority in your industry.
Having local SEO information is key for good SEO in Fort Worth. When you search Google, you’ll often find a business address, and star ratings next to businesses; this is caused by the Google My Business page. You should check out your own My Business page to make sure all your business information is up-to-date, as well as photos. On your My Business page you can also set the primary category of your business to ensure you are listed with the proper searches.
SEO is Continuous
When you start improving the SEO of your business website, it isn’t just a process that is done once, it has to be continuously monitored, and new content created regularly. You’re going to want a blog, and in that blog have quality posts related to your services, products or industry. As well, you’ll want to be active on social media where you can, keep up to date with posts on your business’s Facebook page, promoting your blog, and services.
SEO in Fort Worth
If you are looking to improve your business website traffic, contact the SEO experts at BVM today to get started.
If you are looking to boost sales in your business, chances are you don’t need a new sales pitch; you just need to enhance your SEO. What does that mean? It means maximizing your search engine optimization plan to push your website higher up on Google’s rankings, increasing your online presence and getting more people to click onto your web page. The more people who follow Google search listings to your page, the better—that increased traffic means more calls and more sales for you! However, knowing that you need to target your SEO to optimize your sales is only the first step. You need SEO in Frisco to help you make that knowledge a reality.
It’s about more than just web presence
Increasing your web presence is important, but that isn’t the best way to boost your SEO in Frisco. You need that web presence to attract some attention. So how do you get the right people to notice your online content—the people who are most likely to be in the market for your products and services, and the people who are most likely to transition from being mere web traffic to a phone call or a sale? It’s all about business growth strategizing. By contacting a company that specializes in SEO in Frisco, you will gain access to a business growth strategy that will factor all the right algorithms into your specific and targeted web content to get targeted visitors onto your website and turn them into paying clients.
You need three key services from a company specialized in SEO in Frisco to make this possible: strategic content, marketing, and design.
Constructing strategic content begins with a business consultation. Your expert in SEO in Frisco will look at your business, your website, and your goals to determine what content needs to be on your website to convert the potential clients who are drawn to the page via the strategic marketing campaign they will also apply to your business. This means determining your target demographic and understanding the best possible ways to appeal to and reach out to that demographic.
Marketing is all about getting those potential clients clicking on your web page, and that means knowing the keywords and algorithms that will get you higher Google search engine rankings. Your expert in SEO in Frisco will call this service lead generation, and it can be accomplished through Facebook Advertising and Pay-Per-Click Google Advertising. Through these services, you can track leads and customer clicks, and you will generate leads to the people who are actively searching for your products or services.
The best companies specializing in SEO will have you covered for all of these services, making it easy for you to boost the online reach of your business and turn that extended reach into converted sales.
What is Local SEO?
Local SEO (Search Engine Optimization) is a highly effective way to market local businesses and services online. It helps companies promote their products and services to local customers at the exact time that they are searching for them online. Local SEO is a key factor in helping small businesses improve their visibility on search engines like Google, Safari, and Internet Explorer. Google rankings, reviews, and online listings all combine to increase a customer’s trust in a business.
Establish a Location
If you’re a business thinking of utilizing Local SEO Services for gaining credibility in your local community, the first thing you need to do is create a physical presence. Local SEO in Lubbock starts with a physical presence. You need a permanent address, not just a PO Box or forwarding address. In other words, you need to prove to local customers that you exist and can prove you are a local business based in Lubbock.
Set up a Google My Business Account
The next step you need to take to optimize your local SEO in Lubbock is to set up a Google My Business account. This ensures that people can access accurate and consistent information about your business on the internet. With a Google My Business Account, you can verify your name, address, phone number, and any other necessary information about your business. Make sure that you create listings for all of your locations, so each one shows up in a local SEO in Lubbock search.
By optimizing your local SEO services for this type of search, you won’t only gain credibility with your local customer base, but you’ll also gain an advantage over your competitors. Many companies don’t take advantage of Google My Business listing, even though it’s a free and readily accessible service.
Although more and more people are shopping online, people still crave that personal touch. Make sure that you set up your social media, and that you are ACTIVE online. People want to see that you’re a real person, with a real local business in Lubbock, not some faceless brand. The more active you are on social media, the more credibility you will gain with local customers. Use pictures. Give updates. It’s just another way to gain credibility by using local SEO in Lubbock to its full capacity.
If you want to identify areas for improvement in your local SEO, make sure that you are using tools like Google Analytics or Search Console to regularly review the efficacy of your local SEO in Lubbock. These tools will show you what’s working and what’s not via data and statistics.
For example, you can track and monitor your rankings using a credible rank tracker. This can help you uncover the keywords that you should be using (or avoiding) in your local SEO in Lubbock campaign. You can also check sources of local traffic to help you gain insight into how your marketing and SEO strategies are performing.
Search Engine Optimization is one of the key aspects of modern business building. Without the right strategy and team, your company could go unseen on the internet. That is why more and more companies are turning to SEO firms for help. If you are looking for SEO in Plano, watch out for these warning signs. They could mean you are about to do business with a company that won’t deliver but will take your money.
1. They Buy Backlinks
One of the building blocks of search engine results is something called PageRank. This essentially ranks a webpage’s relevancy based on how many links from other sites go that page. The prevailing idea behind PageRank is that sites and pages with more links are seen as more popular and reputable, and thus a better link. Today, however, PageRank is one of many evaluative fields that search engines use, and people looking for SEO in Plano should be wary of SEO companies offering paid backlinking.
There are two major issues with this type of backlinking. First, it shows that the company prioritizes a fairly out-of-date priority for modern search engines, who learned long ago about bogus and fake backlinks. Second, this can hurt your ranking since these fake backlinks are likely easy to detect, or will be in the next major update, leaving your SEO strategy useless and potentially damaging to your business.
2. They Offer Quick Turnaround
Moving your page up the search rankings takes more than a few blog posts with the right keywords. Your competition is likely doing similar things. Moreover, while many companies can get you noticeably higher in a relatively short amount of time, proper, long-lasting SEO in Plano requires dedication, long-term strategizing and patience. The fact is that many SEO companies can get you higher in the ranks. However, if you want to stay there, you need a team that understands what to do, and what to avoid.
3. Long Contracts
While proper SEO in Plano takes time and expertise, you shouldn’t be locked into a contract with a company that hasn’t yet delivered results. Many good SEO companies who offer quality programs and services do so without contracts because they know they can get results. Other, lesser companies will offer long-term contracts to lock you into money that they get no matter what happens. Go for the company that stands behind their work.
4. They Don’t Offer Data
In days gone by, estimates of eyes on a page were about as good as you could get. Today, between WordPress widgets, Google Analytics, and myriad other tools, understanding how, where and how long people are getting to and using your site is exceptionally easy. Moreover, attributing numbers to those key areas is easy, too. Even most social media sites offer at least basic analytics, even for personal accounts. So if you have SEO in Plano and no one can give you hard data, it likely means your SEO company doesn’t have the expertise to get you where you want to be.
BVM are experts at SEO in Lubbock, Houston, Frisco, Sugar Land, The Woodlands, Plano, Fort Worth, and El Paso and work directly with clients to create effective, long-lasting SEO campaigns. Contact us today to discover what we can do, and how we avoid the above red flags to give you legitimate and tangible results.