SO MANY LEADS THAT YOU TO HAVE TO HIRE MORE PEOPLE
2 Ways We Can Get You Customers This Week
Facebook Advertising - We aren't talking about "likes" and "fans". Likes don't pay the bills. Real Facebook advertising is one of the best ways to get actual paying clients and customers this week. We track everything and can tie every lead and customer to a click from our campaign. On many occasions we turned a click to a customer in the first 24 hours of a campaign.
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Pay-Per-Click Google Advertising - One of the most effective strategies out there... When done correctly by professionals. Google Adwords generates leads quickly who are actively searching for your goods/services and are more likely to turn into a customer. Like Facebook Advertising, we can track every dollar spent to determine your ROI. We can start cash-flowing your business in as little as 24 hours.
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Free to use Cash-Flow
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Successful businesses have multiple handy tools under their belt to make money, survive, grow, and profit. Hint hint use the tool above to find out how you can cash-flow your business.
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point and walk you through the whole process.
point and walk you through the whole process.
Local Lead Generation is sales and sales means a bigger bottom line.
Ten Top Tips For Small Business Owners
Use the Correct Data so You Can Target the Right Person at the Right Time.
Having the correct data is key to understanding your customer - the more you know about them the more you can personalise. It is crucial to know your customer and communicate with them in the right tone and at the right time, in order to ensure you have the best changes of closing a deal.
Have the Tools in Place to Track Your Leads
Ensure that you are able to track return on investment and allocate budgets by using measurable and traceable channels to entice your leads whether you're using your website, social media, email or direct marketing to draw them in.
For example, Google Analytics will help you determine which pages are generating the most traffic for your website. Salesforce or similar customer relationship management (CRM) software will help you keep tabs on the relationship you're building with prospects. And HubSpot, marketing automation software, will track a prospect's activity on your website and deliver marketing content tailored to their interests.
Number Don't Lie
Having the numbers down to a tee is so important but we often avoid sitting down and crunching them ourselves. You should have good ideas of what your life time value (LTV) of a client is, your profit margins, lead conversion ratio and cost of acquisition. To get you started check out this calculator we made just for you.
Focus on Quality Over Quantity
This sounds obvious but is often forgotten. It is always best to focus on quality rather than quantity, so that your sales force doesn't waste time on unqualified leads. Do your research to ensure that you target businesses that have a high chance of being able to buy your product or service.
Have a Structure and Criteria for Prospects
You can stream your activity into short-term, mid-term and long-term to create a rolling pipeline. This will allow you to focus on a prospect at the right time.
You can also have a set of criteria to define what qualifies as a prospect and what must happen to move that prospect from one level to the next.
Don't forget to nurture your leads, educating your potential customers with relevant information to move them further down the sales funnel.
Monitor Your Competition
Have your competitors launched a new product, service or website? You need to know. Find out what your competitors are doing, and use the information throughout your business to help you beat the competition.
This sounds obvious but is often forgotten. It is always best to focus on quality rather than quantity, so that your sales force doesn't waste time on unqualified leads. Do your research to ensure that you target businesses that have a high chance of being able to buy your product or service.
Have a Structure and Criteria for Prospects
You can stream your activity into short-term, mid-term and long-term to create a rolling pipeline. This will allow you to focus on a prospect at the right time.
You can also have a set of criteria to define what qualifies as a prospect and what must happen to move that prospect from one level to the next.
Don't forget to nurture your leads, educating your potential customers with relevant information to move them further down the sales funnel.
Monitor Your Competition
Have your competitors launched a new product, service or website? You need to know. Find out what your competitors are doing, and use the information throughout your business to help you beat the competition.
More JUICY Content
Don't Be Afraid to Start New Relationships With Big Purchasers or Discount Prospects
Aim high. Keep a look out for prospects that have experienced a change in circumstances, such as a restructure or a merger, and target them.
Make sure you have a list of organisations that you would like to work with.
And don't be afraid to discount a prospect if you don't think the relationship will go anywhere.
Use Social Media to Warm Up Leads
Social media is not only useful in terms of boosting brand awareness and interacting with customers, but also for bolstering your sales pipeline.
Here are some tips:
Capture Information on Your Website
To generate leads from your website you need traffic. There are a huge number of techniques you can use to get people to click on a website, but a few basics can make a big difference.
Use forms to capture your leads' data - in particular, smart forms help you build your database.
Make your call-to-action as effective as possible - place them above the fold and be clear about what you want people to do. Make them stand out visually and tailor them to the interests of prospective buyers of the specific product or service. You're then more likely to get people to clock the button and submit their details.
Use Opt-In Email Marketing to Nurture Prospects
When used correctly, emails can be an effective, and cost-effective, way to generate new business. Focus on an opt-in strategy to ensure you have happy subscribers who enjoy receiving your emails, and don't forget to include a link to unsubscribe.
Send valuable offers - offers need to feel exclusive and provide useful information.
Include a clear call-to-action - make sure the prospect knows what you want them to do.
Link to a landing page - where the prospect has to provide their details.
Follow the form with a thank you page - ensure that additional content is available, and don't forget to include social media sharing buttons to encourage leads to share and generate more leads.
We proudly serve businesses in Houston, El Paso ,Sugar Land, The Woodlands, Lubbock, Frisco, Fort Worth, Dallas, San Antonio, Austin, and Plano in Texas. Get in touch with us today to discuss the best online strategies based on your sales and marketing goals.
Aim high. Keep a look out for prospects that have experienced a change in circumstances, such as a restructure or a merger, and target them.
Make sure you have a list of organisations that you would like to work with.
And don't be afraid to discount a prospect if you don't think the relationship will go anywhere.
Use Social Media to Warm Up Leads
Social media is not only useful in terms of boosting brand awareness and interacting with customers, but also for bolstering your sales pipeline.
Here are some tips:
- Share content - publishing content to direct traffic to your website is the most effective way to generate leads through social media. Post links, share blog and offer discounts to get people clicking onto your site.
- Build a loyal following - get to know your audience online, and share information to demonstrate your expertise. Get involved in LinkedIn groups relevant to your business. Once you have a relationship, a connection is more likely to trust you as a business partner.
- Engage in dialogue - don't focus your posts solely on your company, but interact with others and be helpful. When a prospect is ready to buy they're then more likely to come to you.
Capture Information on Your Website
To generate leads from your website you need traffic. There are a huge number of techniques you can use to get people to click on a website, but a few basics can make a big difference.
Use forms to capture your leads' data - in particular, smart forms help you build your database.
Make your call-to-action as effective as possible - place them above the fold and be clear about what you want people to do. Make them stand out visually and tailor them to the interests of prospective buyers of the specific product or service. You're then more likely to get people to clock the button and submit their details.
Use Opt-In Email Marketing to Nurture Prospects
When used correctly, emails can be an effective, and cost-effective, way to generate new business. Focus on an opt-in strategy to ensure you have happy subscribers who enjoy receiving your emails, and don't forget to include a link to unsubscribe.
Send valuable offers - offers need to feel exclusive and provide useful information.
Include a clear call-to-action - make sure the prospect knows what you want them to do.
Link to a landing page - where the prospect has to provide their details.
Follow the form with a thank you page - ensure that additional content is available, and don't forget to include social media sharing buttons to encourage leads to share and generate more leads.
We proudly serve businesses in Houston, El Paso ,Sugar Land, The Woodlands, Lubbock, Frisco, Fort Worth, Dallas, San Antonio, Austin, and Plano in Texas. Get in touch with us today to discuss the best online strategies based on your sales and marketing goals.