Get Found by Patients Who Research Surgeons for Weeks, Not Minutes
77% of plastic surgery patients complete extensive online research before scheduling consultations. We position your procedures, credentials, and results where quality-focused patients are evaluating surgeons—so your consultations are with patients who value expertise over price. Free competitive visibility analysis shows where you rank for high-value procedures.
The Silent High-Value Patient Killer You Can't See
Losing $1M-$5M+ Annually Because Patients Can't Find You
When you don't appear in these searches, you lose $5K-$20K+ procedure bookings to competitors who show up first. Each invisible search represents thousands in lost revenue.
Impact: A 4-surgeon practice lost an estimated $3.2M annually because they ranked page 5 for breast augmentation and tummy tuck searches while med spas dominated page 1.
Med Spas Dominate Despite Your Superior Credentials
Patients can't assess surgeon quality from search results. They assume top-ranked practices are the safest options. Your board certification and fellowship training become invisible advantages.
Impact: A board-certified practice with AAAASF-accredited facility consistently lost cases to a med spa without board-certified surgeons because the med spa ranked page 1 while they ranked page 4.
You're Invisible in Regional Markets
When you don't appear in regional searches, you lose patients willing to travel. Competitors with weaker credentials but better visibility capture patients from across your region.
Impact: A Houston practice calculated they lost 40% of regional patients because they ranked poorly for regional procedure searches while less experienced competitors dominated.
Inconsistent Case Flow Devastating Your Practice
Surgeon partners watch empty OR schedules and ask: 'Where are the cases? Why is consultation volume declining?'
Impact: A practice calculated poor visibility cost them 15+ missed consultations monthly—$900K-$3.6M annually in lost revenue.
Surgeon Partners Demanding Marketing ROI
You've tried generic healthcare marketing that doesn't understand plastic surgery patient behavior. You've tried paid ads that generate expensive, low-quality leads.
Impact: A practice's surgeon partners voted to reduce marketing spend by 60% after 12 months of declining case volume because the generic agency failed to understand plastic surgery search behavior.
What Healthcare Leaders Say
Dr. Steven Kelly
Founder/CEO, Healthcare Company
After about 3 months with BVM, our top 10 keywords went from not in the top 500 results to the majority showing on page 1-2. This correlated with exponential growth in sales! Their price is not insignificant, but it has MORE than paid off! We've stuck with BVM for 3 years.
Olivia Scott
Founder, Health & Wellness Company
Excellent work. Very professional team, and solid value. Great keyword research. Organized vendor. One of the best marketing vendors I've used.
How Plastic Surgery Patients Find Surgeons Before Booking
Patients don't choose surgeons randomly. They research for 4-8 weeks, completing 77% of their decision online before contacting any practice. Your visibility during these searches determines your consultation pipeline.
The AI Search Factor
Patients increasingly use ChatGPT and Perplexity for initial research. They ask: "Who's the best breast augmentation surgeon in Houston?" or "What should I look for in a facelift surgeon?" Our strategy ensures your practice provides the authoritative answers these AI platforms cite.
Keyword Funnel Examples:
"breast augmentation before and after"
"best breast augmentation surgeon [city]"
"[surgeon] vs [surgeon] breast augmentation"
"Patients book with 2-3 surgeons for comparison."
What Makes a Search High-Intent?
These searches signal a client is serious about a high-value project:
Common Concerns About Plastic Surgery SEO
Our reputation and referrals should be enough.
Word-of-mouth still matters. But patient behavior has changed. Younger patients bypass referrals and research surgeons directly online. Even referred patients—77%—search online to verify credentials and compare options before booking. A strong referral with weak online presence loses to a moderate referral with strong presence. You need both.
We show up for our practice name. Isn't that enough?
Showing up for your name is table stakes. The opportunity is in searches for what you do:
- "Breast augmentation surgeon [city]"
- "Tummy tuck Texas"
- "Facelift specialist Dallas"
These searches capture patients who don't know you exist. Your name ranking doesn't help them.
We tried healthcare SEO before and it didn't work.
Most agencies fail because they treat plastic surgery like primary care. They target wrong keywords and don't understand high-value patient behavior. We specialize in plastic surgery SEO that understands: patients search by procedure and results, before/after galleries drive conversions, regional search captures traveling patients, and board certification visibility builds trust.
SEO takes too long. We need consultations now.
SEO isn't overnight—but neither is your patient cycle. Patients research 4-8 weeks before booking. The visibility you build today positions you for consultations 6-12 weeks from now. Unlike paid ads that stop when you stop spending and often attract tire-kickers, SEO builds compounding visibility that generates qualified consultations month after month.
We can't compete with large practices and med spas.
Large practices and med spas dominate because they invest—not because they're better at it. Their size is a disadvantage: they're spread thin across multiple procedures. As a focused practice, you have advantages: board certification, accredited facility, before/after results, and specialized expertise. We leverage these to out-rank larger competitors in your procedures.
Real Results: SEO for High-Value Procedures
When a plastic surgery practice needed to compete with med spas and capture patients during online research, they partnered with us to target high-value procedure searches. We implemented a full-funnel SEO strategy capturing patients at every stage of their research journey.
View Full Case StudySearch Victories
From invisible to dominating procedure searches in their market.
5
Top 1 Positions
11
Top 3 Rankings
19
First Page Rankings
53%
Consultation Increase
Top Keyword Rankings
- #1 - Breast Augmentation [City]+167 pos
- #2 - Best Tummy Tuck Surgeon Near MeNew
- #1 - Facelift Specialist [Region]New
- #3 - Mommy Makeover [City]+112 pos
The Business Impact
- $124M Procedure Revenue — High-value cases acquired through organic search across client portfolio.
- 53% Consultation Increase — Consistent qualified consultations from procedure searches.
- $7,000 Monthly Investment — A fraction of a single high-value procedure.
See What These Results Could Look Like for Your Practice
These practices transformed their consultation pipeline with strategic SEO. Your market likely has similar untapped opportunity.
Who We Best Serve
Who We Best Serve
- Practice Administrators at Multi-Surgeon Practices
Responsible for patient acquisition, tired of losing $5K-$20K+ cases to med spas.
- Marketing Directors at Hospital Cosmetic Surgery Centers
Need to drive consultation volume and compete for regional search dominance.
- Owner-Surgeons at Boutique Practices
Built a reputation for excellence but watching competitors dominate search.
- Practice Managers at Med Spas with Board-Certified Surgeons
Operating in competitive environments where board certification differentiates you.
Who This Isn't For
- Primary care or medical specialty practices
- Med spas without board-certified surgeons
- Practices without before/after galleries
- Practices expecting overnight results
Our SEO Framework for Plastic Surgery
Capturing Patients at Every Research Stage
What This Means:
When patients search "breast augmentation surgeon near me" or "tummy tuck Texas," your practice appears. You capture patients during their 4-8 week research phase—before they book with competitors.
- Procedure keyword strategy
- Patient journey mapping
- Competitor visibility analysis
- Regional market targeting
Typical Results:
Pages That Convert Patients to Consultations
What This Means:
When patients land on your site, they see credentials and results immediately—not generic content. Your pages communicate expertise, build trust through before/after photos, and guide visitors toward booking.
- Procedure page optimization
- Surgeon profile enhancement
- Before/after gallery optimization
- Schema markup for plastic surgery
Page Performance Metrics:
Establishing Your Practice as the Regional Leader
What This Means:
When patients research surgeons, your practice appears as the authoritative expert—not just another option. You're positioned as the go-to practice for high-value procedures.
- Healthcare and beauty directory optimization (RealSelf, Healthgrades)
- Medical association links (ASPS, ISAPS)
- Patient review generation
- Regional citation building
Expected Outcomes:
- Complete directory profile optimization
- 20-30 high-quality healthcare/beauty links per quarter
- Systematic patient review acquisition
Capturing Patients Using ChatGPT and Perplexity
What This Means:
When patients ask AI for surgeon recommendations, your practice appears in the response. You capture the growing segment of patients who start research with AI.
- Conversational content optimized for AI Q&A
- Entity SEO and knowledge graph optimization
- Procedure content structured for AI comprehension
- Surgeon expertise in AI-readable formats
AI Search Impact:
- Cited in AI responses for procedure queries
- Increased branded search from AI-driven discovery
- Higher-quality consultations from informed patients
Why Plastic Surgery SEO Requires Specialized Expertise
Generic marketing agencies fail plastic surgery practices. They don't understand patient research behavior, procedure dynamics, or credential importance. Here's what makes this market different.
Patients Research for Weeks Before Booking
Plastic surgery patients research 4-8 weeks before choosing a surgeon. Generic agencies optimize for quick conversions. We optimize for the extended research journey where patients build consideration sets.
Procedure and Results Searches Drive Choice
Patients search by procedure ('breast augmentation') and results ('before and after')—not generic terms. Generic agencies target broad healthcare keywords. We build procedure-specific visibility.
Credentials and Before/After Photos Matter
Patients choose based on board certification, fellowship training, and visual results. Generic agencies ignore these differentiators. We make your competitive advantages visible.
Regional Patients Travel for the Right Surgeon
Patients travel 50-200+ miles for plastic surgery. Generic agencies focus on local radius. We build regional strategies that capture patients willing to travel for expertise.