Get Found by Farmers During Their 3-6 Month Research Phase
Farmers spend 3-6 months researching seed varieties, fertilizer programs, and crop protection before planting season—comparing yield data and agronomic performance. We position your product trials, yield results, and technical expertise where they're evaluating options, so your dealer network fields inquiries from farmers who already understand your value. Free visibility analysis shows where you rank for pre-season research.
The Silent Market Share Killer You Can't See
Your tech company has a world-class product. But if buyers can't find you during their independent research, you're losing deals before sales conversations even begin.
Losing $50M-$500M+ Annually Because Farmers Can't Find You
When you don't appear in these searches, you lose consideration before the buying decision is made. Each invisible search represents $50K-$500K+ in annual input revenue per farmer.
Impact: A seed company lost an estimated $85M annually in corn belt market share because they ranked page 7 for "corn seed hybrids [state]" searches while Bayer and Corteva dominated page 1.
Industry Giants Dominate Despite Your Superior Innovation
Farmers can't assess product quality from search results during initial research. They assume top-ranking companies are market leaders. Your innovation becomes invisible.
Impact: An innovative crop protection company with superior efficacy consistently lost market share because the competitor ranked page 1 for "corn herbicide resistance management" while they ranked page 5.
Geographic Expansion Fails Without Search Visibility
You're caught in a catch-22: you need dealer installations to build visibility, but you need visibility to win dealers and farmers.
Impact: A fertilizer manufacturer attempted Texas market expansion for 18 months. Zero dealer adoption. Zero farmer direct sales. Complete lack of visibility for "Texas fertilizer programs" while competitors dominated.
New Product Launches Fail Despite $10M-$100M+ R&D
Digital visibility should amplify your product launch—but poor search performance means your innovation never reaches farmers who would benefit most.
Impact: A precision agriculture startup invested $18M developing an AI-powered crop monitoring system. Launch failed because they ranked page 8 for "precision agriculture technology." Farmers never discovered the innovation despite superior capabilities.
Dealer Network Effectiveness Declining
When you have poor visibility, dealers face uphill battles convincing farmers to consider your products.
Impact: A farm equipment manufacturer's dealer network reported declining effectiveness. Farmers arrived having already researched equipment online. When products didn't appear in search, farmers dismissed dealer recommendations. Dealer satisfaction declined 40%.
What BVM Clients Say
Michael Paloian
President, Industrial Design & Manufacturing Company
Dustin and his team provided me with what no other SEO firm has done: RESULTS!!! Every firm I've hired (more than 12) has never made any commitments, set goals or been accountable for anything. Dustin however, made commitments and DELIVERED! Within two months my visibility soared from nowhere to be found to pages 1 to 3!!
Ruben Ruiz Jr.
Founder, Local Service Business
These guys are simply the best! They explained what they did and broke it down in simple terms. And the results they brought were amazing. I'm completely convinced that whatever field of work you're in, they can help bring you to the next level.
How Farmers Research Agricultural Products Before Buying
Farmers don't choose inputs randomly. They research for 3-6 months before planting, comparing yield data and agronomic performance. Your visibility during these searches determines your market share.
The AI Search Factor
Farmers increasingly use ChatGPT and Perplexity for initial research. They ask: "What's the best corn hybrid for drought resistance?" or "Which fertilizer program works best for cotton in Texas?" Our strategy ensures your products provide the authoritative answers these AI platforms cite.
Keyword Funnel Examples:
"corn seed varieties 2025"
"corn hybrid comparison [region]"
"corn seed [state] performance"
"Final input plans finalized."
What Makes a Search High-Intent?
These searches signal a client is serious about a high-value project:
- Specific seed varieties or fertilizer types
- Regional performance data and trials
- Resistance management strategies
- Agronomic performance metrics
Common Concerns About Agritech & Agribusiness SEO
We hear these concerns often. Here's why agritech companies who invest in strategic SEO gain a lasting competitive advantage.
Our dealer network and field sales should be enough.
Dealer relationships and field sales still matter. But farmer behavior has changed. Younger farmers (under 45) increasingly rely on online research to supplement dealer recommendations. They research products before visiting dealers.
Even when dealers recommend your products, farmers still search online to verify claims and compare options. A strong dealer recommendation with weak online presence loses to a moderate recommendation with strong presence. You need both.
We show up for our company name. Isn't that enough?
Showing up for your name is table stakes. The market share opportunity is in searches for what you do:
- "Corn seed varieties [region]"
- "Soybean fertilizer programs"
- "Crop protection resistance management"
These are searches where farmers look for product categories—not specific companies. Your name ranking doesn't help farmers who don't know you exist.
We tried agribusiness marketing before and it didn't work.
Most agencies fail because they treat agritech like consumer marketing. They target wrong keywords and don't understand seasonal research cycles.
We specialize in agribusiness SEO that understands: farmers search by product and region, trial data and yield performance drive conversions, seasonal cycles require specific timing, and dealer networks require different approaches than direct-to-farmer models.
SEO takes too long. We need market share now.
SEO isn't overnight—but neither is the agricultural sales cycle. Farmers make input decisions 3-6 months before planting. The visibility you build today positions you for consideration 3-6 months from now.
Unlike trade shows (which generate pipeline for 1-2 months after the event), SEO builds compounding visibility that captures more farmer searches every season.
We can't compete with Bayer, Corteva, BASF, and Syngenta.
Industry giants dominate because they invest—not because they're better at it. Their size is a disadvantage: they're spread thin across massive product catalogs.
As an agricultural company, you have advantages: product specialization, trial data, crop-specific expertise, regional presence, and faster innovation cycles. We leverage these to out-rank industry giants in your product categories.
Real Results: Capturing Farmer Research to Drive Market Share
When an agricultural input supplier needed to compete with industry giants and capture farmers during research season, they partnered with us. We implemented a full-funnel SEO strategy targeting high-value product and regional searches, capturing farmers at every stage of their research journey.
View Full Case StudySearch Victories
From invisible to dominating product searches in their market.
7
Top 1 Positions
14
Top 3 Rankings
26
First Page Rankings
35%
Farmer Inclusions
Top Keyword Rankings
- #1 - Corn Seed Varieties [Region]+112 pos
- #2 - Soybean Fertilizer ProgramNew
- #1 - Crop Protection [State]New
- #3 - Precision Agriculture Technology+89 pos
The Business Impact
- $420M Agribusiness Revenue — Input revenue generated through organic search across client portfolio.
- 35% Farmer Inclusion Increase — Consistent qualified inquiries from product searches.
- $8,000 Monthly Investment — A fraction of annual trade show costs.
See What These Results Could Look Like for Your Company
These agricultural companies transformed their market share with strategic SEO. Your market likely has similar untapped opportunity.
Who We Best Serve
Who We Best Serve
- Marketing Directors at Agricultural Input Suppliers
Responsible for market share, tired of losing farmers to industry giants despite superior products.
- Business Development Directors at Ag Equipment Manufacturers
Need to expand into new markets but can't crack dealer networks where you lack visibility.
- Marketing Managers at Agricultural Service Providers
Operating in competitive markets where farmers research extensively online.
- Agritech Startup Founders
Developed innovative technology but struggle to gain farmer awareness against established players.
Who This Isn't For
- Consumer food and beverage brands
- Home garden and lawn care products
- Companies without product innovation or regional differentiation
- Companies expecting overnight sales results
Our SEO Framework for Agritech & Agribusiness
What This Means:
When farmers search "corn seed varieties [region]" or "soybean fertilizer program," your company appears. You capture farmers during their 3-6 month research phase—before they finalize input plans. We identify the exact searches farmers use and map keyword journeys from initial research to input decisions.
- Product keyword strategy - Target searches farmers actually use
- Farmer journey mapping - Content for every research stage
- Competitor visibility analysis - Identify gaps and opportunities
- Regional and crop targeting - Capture farmers in your territories
Typical Results We've Achieved:
Based on our last 10 agribusiness clients, 2023-2025
Average across 20-30+ targeted keywords per client
Measured by input plan inclusions and inquiries
For keywords with difficulty score under 30-40
What This Means:
When farmers land on your site, they see trial data and yield performance immediately—not generic content. Your pages communicate innovation, build trust through agronomic results, and guide visitors toward dealer contact or direct inquiry.
- Product page optimization - Rank for what you sell
- Trial data and yield results - Performance proof that converts
- Regional performance pages - Dominate geographic markets
- Schema markup for agricultural products - Rich snippets that build trust
Page Performance Metrics:
What This Means:
When farmers research inputs, your company appears as an authoritative option—not just another vendor. You're positioned as a qualified supplier for their input needs.
- Agricultural directory optimization - Industry listings and profiles
- University extension and research affiliations - Credibility signals
- Farm media features - AgriMarketing, Farm Progress, CropLife
- Trial data citations - University study references
Expected Outcomes:
- Complete directory profile optimization
- 25-35 high-quality agricultural links per quarter
- Thought leadership in target product categories
What This Means:
When farmers ask AI for product recommendations, your company appears in the response. You capture the growing segment of farmers who start research with AI.
- Conversational content optimized for AI question-answering
- Entity SEO and knowledge graph optimization
- Product content structured for AI comprehension
- Trial data in AI-readable formats
AI Search Impact:
- Cited in AI responses for product queries
- Increased branded search from AI-driven discovery
- Higher-quality inquiries from informed farmers
Why Agritech & Agribusiness SEO Requires Specialized Expertise
Generic marketing agencies fail agricultural companies. They don't understand farmer research behavior, seasonal cycles, or agronomic factors. Here's what makes this market different.
Farmers Research for Months Before Buying
Farmers research 3-6 months before planting. Generic agencies optimize for quick conversions. We optimize for the extended research journey where farmers build input plans.
Product and Regional Searches Drive Choice
Farmers search by product ("corn seed varieties") and region ("[state] fertilizer programs")—not generic terms. Generic agencies target broad agricultural keywords. We build product-specific and region-specific visibility.
Trial Data and Yield Performance Matter
Farmers choose based on trial data, yield results, and regional performance. Generic agencies ignore these differentiators. We make your agronomic advantages visible.
Seasonal Cycles Require Specific Timing
Agricultural sales follow planting seasons. Generic agencies promise instant results. We build strategies that align with 3-6 month research cycles—positioning you for input decisions when they happen.