Search Engine Optimization, often referred to as SEO, is one of the most effective ways to gather new customers online. It’s a chance to use the power of searches on the world’s most popular search engines as a way to connect with people who are already searching for what you do and sell. With the right strategy from an SEO company in Houston, you can increase your web presence and customers at the same time through a variety of ways. Here are some of the most effective.
1. Optimized Web Copy and Content
While Google is consistently changing its search algorithms to better serve its billions of daily searches, it’s also had pretty consistent standards in what it likes to see on websites. A dedicated SEO company in Houston can help your site say the right things in all the right places to ensure that people find your site first. This is through a combination of effective keyword research and understanding how Google “reads” webpages. Coupled with design enhancements, you can enjoy a site that shows up on the first search engine results page more consistently. Part of the writing strategy can also include regular posts and updates to ensure Google knows you are sharing knowledge and constantly updating. With strategies that include blogging and copy updates, your site will be a source of information for your customers, it will have content to share online, and of course, it will further help your page results.
2. Google My Business
Google My Business is an application that helps your business listing pop up when people search for your company, or companies like yours. Not only does it return hits on Google’s search engine, it also shows your location on Google Maps. To maximize this tool, you, or your SEO provider, can create and update your listing.
One of the major pros about Google My Business is that your listing can be updated anytime. That means, if you are adjusting your hours over a statutory holiday, you can quickly get that information onto the listing. You can also upload photos, which is perfect for showcasing your art, baking, woodworking – whatever it is your company produces. Google My Business also supports a communication feature so your potential customers can reach you in person fast.
Your SEO company in Houston can help you create and leverage an outstanding Google My Business page as an effective tool to find and convert customers.
3. Citation Building
Google’s first major innovation was how it used the concept of page ranking, in which it evaluated sites based on how many ingoing and outgoing links it contained. The more links inwards, the higher the ranking. There have been considerable changes in how page ranking works on Google, but having those inbound links is still integral to raising your site to the number one result. SEO campaigns use citation building to make sure that Google knows who you are by offering your business’ information at key places. By building up these citations and mentions, your site will grow its online presence, and that leads to more links. In fact, most SEO experts agree that citation building is a key aspect of page ranking. An SEO company can develop citation building strategies that will ensure your site is mentioned where it needs to be.
When you use a talented and experienced SEO company in Houston, like BVM, you can see a dramatic increase in the number of customers that are heading to your site. We work directly with you to come up with an SEO strategy that gets people clicking and turns the curious into customers. Contact BVM today to start learning about the many cost-effective ways in which your business can grow and find new successes, and new customers.