What is Local SEO?
Local SEO (Search Engine Optimization) is a highly effective way to market local businesses and services online. It helps companies promote their products and services to local customers at the exact time that they are searching for them online. Local SEO is a key factor in helping small businesses improve their visibility on search engines like Google, Safari, and Internet Explorer. Google rankings, reviews, and online listings all combine to increase a customer’s trust in a business.
Establish a Location
If you’re a business thinking of utilizing Local SEO Services for gaining credibility in your local community, the first thing you need to do is create a physical presence. Local SEO in Lubbock starts with a physical presence. You need a permanent address, not just a PO Box or forwarding address. In other words, you need to prove to local customers that you exist and can prove you are a local business based in Lubbock.
Set up a Google My Business Account
The next step you need to take to optimize your local SEO in Lubbock is to set up a Google My Business account. This ensures that people can access accurate and consistent information about your business on the internet. With a Google My Business Account, you can verify your name, address, phone number, and any other necessary information about your business. Make sure that you create listings for all of your locations, so each one shows up in a local SEO in Lubbock search.
By optimizing your local SEO services for this type of search, you won’t only gain credibility with your local customer base, but you’ll also gain an advantage over your competitors. Many companies don’t take advantage of Google My Business listing, even though it’s a free and readily accessible service.
Although more and more people are shopping online, people still crave that personal touch. Make sure that you set up your social media, and that you are ACTIVE online. People want to see that you’re a real person, with a real local business in Lubbock, not some faceless brand. The more active you are on social media, the more credibility you will gain with local customers. Use pictures. Give updates. It’s just another way to gain credibility by using local SEO in Lubbock to its full capacity.
If you want to identify areas for improvement in your local SEO, make sure that you are using tools like Google Analytics or Search Console to regularly review the efficacy of your local SEO in Lubbock. These tools will show you what’s working and what’s not via data and statistics.
For example, you can track and monitor your rankings using a credible rank tracker. This can help you uncover the keywords that you should be using (or avoiding) in your local SEO in Lubbock campaign. You can also check sources of local traffic to help you gain insight into how your marketing and SEO strategies are performing.