With the internet continually broadening the horizons of our businesses, marketing trends have had to continuously keep shifting to push forward, and while that means there is a constant influx of new advertising opportunities available to improve your business’s impact, it also poses a new challenge in trying to keep up to the shifts and changes that those opportunities create and mandate. However, while so much is changing, SEO in The Woodlands continues to be one of the most important ways for your business to achieve success. Here’s why.

1) ROI

SEO in The Woodlands is important to your business because it is a cost-effective way to improve the discoverability of your business. That’s the foundation. Before you can start looking into ways to maximize profits from PPC advertising, Search Engine Optimization gives you an online presence. Without that, your business is limited to the point of non-existence.

2) Mobile Matters

Everyone has a phone, these days. More important than that, everyone uses his/her phone as though it is an extension of his/her body. That means they are far more likely to grab their phone to quick search companies that match their needs than they are to look in the yellow pages—or even to look up as the bus drives them right past your business’s door. If you want to grab people’s attention now, you need to do it through their mobile devices. That means using SEO in Sugar Land and The Woodlands to create marketing and a web presence that is easily viewable on mobile devices. If it’s too big or glitchy, you’re going to lose interest, and that means losing sales.

3) Online Visibility

Have you ever laid in bed after a long day at work and browsed online stores on your phone? A lot of people do, and that’s exactly why you need SEO in The Woodlands. You need to up your web presence, so people can find your business and spend their money on your products and services when they’re too tired or up too early or late to go to your physical store. You don’t really want your potential clients to wait long enough to change their minds about whether or not they want to buy. SEO in The Woodlands can make you noticeable, can make your business profile easy to navigate, and can make purchasing simple enough that you don’t miss out on any potential impulse sales.

4) Don’t Let Your Competition Make an Impact Before You Do

Your competitors are already online. Don’t let them attract the attention of your potential clients before you can. Let SEO in The Woodlands help you attract those clients first.

Myth - You Need to Submit or Resubmit Your Website to Search Engines

For many years, some companies selling SEO in The Woodlands and Sugar Land have specifically advertised services for submitting or re-submitting your website to search engines; but, in reality, you don’t need to submit your website to search engines for them to list your website, although you can submit them to speed up the process a small amount. Also, once your pages have been crawled, search engines will periodically re-crawl them on their own.

Fact - META Tags Don’t Affect Your Rankings

SEO in Sugar Land will tell you that META tags will not affect your website’s page rank on search engines because they specifically ignore them. However, it is still a good idea to include them for click-through rates because it is one of many things that helps searchers decide whether your page link is worth clicking on in a search result.

Myth - Duplicate Content is Penalized

SEO in Sugar Land will point out that there is no duplicate content penalty when it comes to page ranking; however, there is a filter. When google detects multiple version of the same pages, their algorithms will decide which version is the authoritative copy and ignore the rest.

Fact - Readable URLS are Better

Readable URLs help people remember your pages and understand what the content is on that page, and search engines favor them for the same reason; explaining what’s on your pages faster makes for more effective SEO in Sugar Land.
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Myth - You Must be Rank 1 in the Results

You may think having the number 1 result on a search engine will guarantee you a lot of traffic, but it’s not necessarily going to happen. As well, it could cost a lot if you are attempting to get a high rank with a fairly generic word. With SEO you should focus on getting a decent rank with keywords that are relevant to what your potential customers would be searching for.

Fact - Sitemaps Help Search Crawlers

Sitemaps are no longer just a nice-to-have extra for a website; mobile is much more prominent now, and sometimes it can be hard for a crawler to navigate an entire website organically. A sitemap helps a crawler find all the pages of your website to be able to index and rank them all. SEO in Sugar Land will help you with both XML and HTML sitemaps.

Myth - Backlinks are Better than Content

Backlinks do help with your sites page ranking, but they only really help when they have good content to go with them. When it comes to long-tail queries, they are so unique that there is no competition for them, so backlinks are going to have no active role in SEO in Sugar Land page ranking.

Fact - Don’t Overload Keywords

Long ago, you could help your page ranking by having a high density of keywords, but then the search engines got smarter and started to ignore word stuffing. Plus, SEO in Sugar Land will inform you that too many keywords lead to inorganic content that is just going to annoy your visitors.

Myth - Guaranteed Rankings

SEO in Sugar Land companies cannot guarantee a high page ranking for your site; any that claim they can are just trying to trick you into buying their services.

Fact - A Mobile Friendly Site is a Great Asset

As of 2014, mobile searches outrank desktop searches, so having a website that is mobile friendly is going to be a great asset. A 2015 Google blog post even details that they boost mobile-friendly pages on search results. SEO in Sugar Land will let you know you’ll save money by making a single scalable website rather than two separate ones for mobile and desktop.