Myth - You Need to Submit or Resubmit Your Website to Search Engines
For many years, some companies selling SEO in The Woodlands and Sugar Land have specifically advertised services for submitting or re-submitting your website to search engines; but, in reality, you don’t need to submit your website to search engines for them to list your website, although you can submit them to speed up the process a small amount. Also, once your pages have been crawled, search engines will periodically re-crawl them on their own.
Fact - META Tags Don’t Affect Your Rankings
SEO in Sugar Land will tell you that META tags will not affect your website’s page rank on search engines because they specifically ignore them. However, it is still a good idea to include them for click-through rates because it is one of many things that helps searchers decide whether your page link is worth clicking on in a search result.
Myth - Duplicate Content is Penalized
SEO in Sugar Land will point out that there is no duplicate content penalty when it comes to page ranking; however, there is a filter. When google detects multiple versions of the same pages, their algorithms will decide which version is the authoritative copy and ignore the rest.
Fact - Readable URLS are Better
Readable URLs help people remember your pages and understand what the content is on that page, and search engines favor them for the same reason; explaining what’s on your pages faster makes for more effective SEO in Sugar Land.
Myth - You Must be Rank 1 in the Results
You may think having the number 1 result on a search engine will guarantee you a lot of traffic, but it’s not necessarily going to happen. As well, it could cost a lot if you are attempting to get a high rank with a fairly generic word. With SEO you should focus on getting a decent rank with keywords that are relevant to what your potential customers would be searching for.
Fact - Sitemaps Help Search Crawlers
Sitemaps are no longer just a nice-to-have extra for a website; mobile is much more prominent now, and sometimes it can be hard for a crawler to navigate an entire website organically. A sitemap helps a crawler find all the pages of your website to be able to index and rank them all. SEO in Sugar Land will help you with both XML and HTML sitemaps.
Myth - Backlinks are Better than Content
Backlinks do help with your site's page ranking, but they only really help when they have good content to go with them. When it comes to long-tail queries, they are so unique that there is no competition for them, so backlinks are going to have no active role in SEO in Sugar Land page ranking.
Fact - Don’t Overload Keywords
Long ago, you could help your page ranking by having a high density of keywords, but then the search engines got smarter and started to ignore word stuffing. Plus, SEO in Sugar Land will inform you that too many keywords lead to inorganic content that is just going to annoy your visitors.
Myth - Guaranteed Rankings
SEO in Sugar Land companies cannot guarantee a high page ranking for your site; any that claim they can are just trying to trick you into buying their services.
Fact - A Mobile Friendly Site is a Great Asset
As of 2014, mobile searches outrank desktop searches, so having a website that is mobile friendly is going to be a great asset. A 2015 Google blog post even details that they boost mobile-friendly pages on search results. SEO in Sugar Land will let you know you’ll save money by making a single scalable website rather than two separate ones for mobile and desktop.