SEO or PPC? Both? What Do You Need?
The number one core part of marketing your company online is to ensure that your business is at the top of relevant searches on engines such as Google. The primary method of getting that rank is generally search engine optimization (SEO), but you also have the other option of paid-per-click (PPC) advertising. If you are looking to boost your visibility online, which is the better option, going with SEO or with PPC? When you are searching for the best SEO in Houston, you’ll want to know which services you really want to focus on, in the short-term and the long-term.
What is SEO?
SEO is a method of optimizing a website to get better rankings on search engines such as Google, Bing, and many others. These optimizations generally include putting optimized keywords on to websites, making pages load faster, making your site mobile friendly, getting linkbacks to your website from other trusted sources and much more.
What is PPC?
PPC advertising is paying for a prime position on a search result page. For example, in Google you will find paid advertising on the right side of the top of the search results page, and it will be clearly marked as paid advertising. The process of getting that position includes paying into a campaign on the relevant search engine, then bidding on keywords. The better your bid, the more likely your site will appear on the search engine. PPC is as it is named, is where your campaign wallet is only charged when someone clicks on your link.
SEO vs PPC
Deciding between SEO and PPC really comes down to a matter of what you are looking for.
Short-Term Visitor Growth
If you are a brand new business, or having a special new promotion or revamp, then PPC can really help temporarily boost visitors. PPC campaigns are designed for short-term visitor count boosts.
Long-Term Visitor Growth
SEO is the king of long-term visitor growth. Some companies don’t even consider an SEO campaign a success for almost a year, but all of that growth is organic. With the best SEO in Houston, you can most often expect a slow start, but steady growth of visitors to your business website.
Overall, the best SEO in Houston is a cheaper method than PPC. SEO campaigns may last up to a year or longer, but most of the cost is upfront, and for monthly content services and further keyword optimizations. PPC on the other hand has a much higher upfront cost, as each campaign you do needs funding for the campaign wallet, and bidding on certain keywords may be pricey at times.
SEO or PPC?
As mentioned, what you need depends on what you are looking for. SEO is ideal for almost any company, as its slow organic growth is less costly over time and you can see a steady gain in visitors and customers. However, if your company is just launching, or has a new exciting product, then PPC can help get the initial boost of visitors looking at your site and new products or services, then fall back onto organic SEO after your PPC campaign.
In the end, your ideal solution is going to be to consider both SEO and PPC (when appropriate.)
The Best SEO in Houston
If you are looking for the best SEO in Houston, then look no further than Brazos Valley Marketing (BVM). Contact us today for a free consultation and discover how we can work together to boost your site visibility and help your business grow.
When it comes to search engine optimization, there are two common sayings: the first is, “if you want it done right, do it yourself.” Following this the advice could lead to a disaster for your company. The second saying is, “you get what you pay for.” This is the saying that you should be following. SEO companies in Houston can help bring your company from the brink of failure to thriving in a competitive online market. There are five reasons why you need to hire a professional to complete your SEO work.
1. Hire SEO Companies in Houston Who Specialize In SEO
When a company hires its employees, they hire each person for the skill that they bring. An apparel shop may hire a graphic designer, production crew, sales staff and administration. Hiring a SEO specialist fills a specific role. They have the expertise in understanding how to drive business to your website. It is their job to analyze the information to help create the best campaign and protect the brand.
2. Keep Up with the Trends
Google continues to change and grow, and SEO needs to change with it. The use of backlinks and keywords are examples of how SEO companies in Houston can help. Many companies focus on keyword-based SEO through blogs and articles, but SEO companies can go a step further and focus on search queries. There are many tips and rules to creating the perfect keyword or search query.
Focus on Your Business
Owning or managing a company takes a lot of time and effort. Hiring the right people for each position means that you do not have to spend as much time on that role. Hiring SEO companies in Houston grants more freedom to focus on the daily routines of the business.
SEO Can Help with The Bottom Line
Every company wants to be in the black and show a profit. There are many ways that this can happen, from cutting costs to generating revenue. With proper SEO, you will be bringing people to your company. This increase will generate revenue through new and repeat customers. Proper SEO can also improve your brand and reputation.
SEO companies in Houston can continue to monitor your current campaign and future campaigns. With professional monitoring, adjustments can be made quickly and effectively. This is more than just changing keywords; professionals can monitor the trends and the backlinks. They can ensure the page speed is high and the bounce rate is low. These are things that need to be monitored regularly to ensure that your online presence is highly rated and will bring in customers. During special events such as sales, it is crucial that someone is monitoring the entire campaign.
What you do not know about SEO may actually hurt you and your company. When your SEO is not completed properly and there is duplicate content, broken links and failure to adhere to Google's policies, these can damage your company and its reputation. SEO companies in Houston understand the techniques and algorithms to protect your brand.
Search Engine Optimization (SEO) is the way your site goes from the third or fourth page of Google search results to the first. It’s a critical aspect of any e-commerce company’s ability to reach people, yet many companies make simple mistakes that hurt their rankings. Here are a few mistakes that the SEO experts in Houston point to as the most common ones in e-commerce SEO, how to avoid them and who to call for professional SEO services.
Mistake #1: Non-Optimized Web Pages
Loading speed isn’t just important for bounce rates. It’s critical for site evaluation as well. Google and the other major search engines are now running speed tests on pages. The slower the page, the lower the rank. It’s important that you optimize every page so it loads as fast as possible.
There are a few tactics that you can employ to speed up your site, from embedding videos rather than hosting to optimizing your visual elements. If you still have slow pages, then you will likely need an expert to look at the site and find ways to make it more efficient.
Mistake #2: Bad Content
Are you wholesale copy-pasting text from other sites, including product descriptions? How about poorly-optimized titles or hyperlinks that don’t offer any information? All of these words-related mistakes can impact your rankings.
It turns out, packing your site full of keywords isn’t enough. The content needs to be well-written, informative and original. If you want to rise the ranks, you will need to invest in a site that offers good content.
Mistake #3: Bad Mobile Experiences
The world has been navigating the internet with their phones more than their desktops, yet most people who run their own sites focus on the desktop. Google has started prioritizing the mobile experience in their site evaluations. That means sites that don’t offer great, seamless mobile experiences won’t rise in the search results.
Mistake #4: Not Trusting the Professionals
Too often, people think they can make important and impactful search engine optimization decisions without the help of the experts. While it’s true that you can access the developer notes for the latest version of the Google algorithm, understanding what those mean requires a wide range of expertise, from web design to search engine marketing, web coding and more.
Brazos Valley Marketing (BVM) has brought together SEO experts from every aspect of search engine optimization to help businesses make more of an impact. It’s why businesses of all sizes work with us to improve their rankings and run impactful search engine marketing campaigns.
The SEO Experts in Houston That Get Results
BVM has been helping clients make important SEO updates that increase their traffic and search results rankings. Using an innovative approach of industry best practices and our own expertise in search engine optimization, we can help your company reach more people, both locally and around the world. Contact our SEO experts in Houston today to learn more about how we can help your company’s search engine rankings or visit this page for more details.
Google has said time and again that their organic search section is not pay-to-play, and that using advertising with Google Ads will not impact the normal rankings under the paid search options. That said, Google Ads does offer a few indirect advantages that, when applied strategically with the best SEO services in Houston, can help improve organic search results and get your website higher in the rankings.
Today, we walk through the two major ways that Google Ads can help boost your search engine optimization (SEO), and how our SEO services can improve your rankings, traffic and reach.
Easily one of the most powerful tools in Google Ads is keyword research. Google Ads offers a few tools that can help with this research: Keyword Planner, Keysearch and SE Ranking. Each of these tools offer valuable insights. For those starting out, Keyword Planner gives you the broadest information, a high-level view that can help you see which keywords will offer the most value.
Keysearch and SE Ranking are the “deep dive” approach. These tools are best used by those who have an advanced understanding of SEO and Google Ads in particular. They can offer fantastic insights that can be applied to any search engine campaign, organic or paid.
Deploying keywords strategically throughout your site is a science unto itself, one that requires knowledge of Google’s rankings systems, web design and more. To properly research and deploy that research, we recommend you look into our SEO services in Houston. Our team can help you pinpoint precisely which keywords will offer you the most value and work to create a website with content that will help you rise in the ranks and get people clicking.
Backlinks, or the process of having links from other sites refer to yours, is still an important aspect of Google Search. In fact, it’s the foundation of what made its search so unique and effective when it first launched. Its evaluation of backlinks has changed significantly since then, however, and quality reigns over quantity.
Google Ads can help with your backlinks by simply driving content to the top of people’s searches. When that happens, there’s always a chance that they will link back to you, improving your ranking. The best way to take advantage of this approach is to ensure your Ads pages are high-quality, rich content that people will want to engage with and share.
Your Choice for SEO Services in Houston
If you want to increase your web traffic and rise the ranks of Google search, then you will want the right team of search engine experts behind you. Brazos Valley Marketing (BVM) is your choice for SEO services in Houston. We have assembled a team of experts in every aspect of SEO, from web design to content creation and Search Engine Marketing (SEM) managers versed in Google Ads. Our holistic approach can help your site get the coveted front page of Google, where you will enjoy more attention and have the chance to engage more people. Contact us today or visit this page to learn more about how we can help you.