Search engines are large indexes of data, and these indexes are organized by bots that use algorithms to organize the web data that they scan, or “crawl.” These algorithms are constantly changing and adapting—and they are even being integrated with AI—to help turn up the most accurate results to match your query. Hiring a Search Engine Optimization (SEO) expert in Dallas will make sure your web content gets noticed and crawled by the search engine’s bots, that it doesn’t get penalized for using improper tactics, and that it is optimized effectively to target the most commonly searched for words and phrases for the topic, product, or service you are selling.
Before hiring an SEO expert in Dallas, make sure you ask these five questions:
How Will You Improve Our Search Engine Rankings?
Any reputable SEO expert in Dallas will develop and present an effective SEO strategy for your company. The strategy should include a comprehensive audit of your company’s website to determine the best keywords to target to increase organic traffic to your site.
Do You Have Proven Results from Past Clients?
Before hiring an SEO expert in Dallas, you’ll want to ask for referrals and results from past clients. Any reputable company will be pleased to share their successes with future clients. Past clients may not necessarily provide specific analytics, but they can at least confirm if they experienced a positive impact on their search engine rankings, especially in conversions and in gaining an audience, as a direct result of the SEO expert’s efforts.
Are Google Best Practices Consistently Followed?
To sustain long-term growth, it’s important that any SEO expert that you hire follows Google’s Best Practice and Webmaster Guidelines. Each year, Google applies approximately 500 algorithms updates, with the sole purpose of providing better results for its searchers. On-page violations are penalized by algorithms such as Panda, while off-page violations are penalized by updates such as Penguin. When you get hit by one of these, your traffic will drop, and it’s hard to recover.
What Types of SEO Will You Use?
Again, it’s important that when hiring an SEO expert in Dallas, you make sure a basic technical audit is conducted. If the SEO expert in Dallas doesn’t offer this, it’s probably not a wise investment. Technical SEO involves all of the background aspects of SEO that search engines still care about. For example, finding and addressing web crawler errors, 404 pages, redirect problems and evaluating site navigation are all part of basic technical SEO.
How Often Will You Send Us Progress Reports?
Last but not least, your SEO expert in Dallas should be able to provide you with performance updates. A monthly report should be provided and include information including a summary of activities, search traffic percentage increases, search rankings based on main keywords, and conversion rates.
With over 35 years of combined experience, hiring an SEO expert from BVM can help your company grow and achieve top results. We offer a 100 percent satisfaction guarantee, so contact us for a free 25-minute business growth and strategy session and find out how hiring an SEO expert in Dallas can help you and your company.
Many companies today are having a hard time separating themselves from the pack. It isn’t because they are only offering mediocre products or experiences, however. In fact, in many instances, companies that are doing things better and differently are having a hard time differentiating themselves from the competition. And no matter how they market in traditional spaces, they still can’t get ahead. It may be because they need SEO services in Houston.
Search engine optimization marketing is a way of helping your company rise above the competition, almost literally, by optimizing your digital presence to help you be in the search engine results pages of people who are looking for your kind of business. In the state of Texas, many of the SEO services in Houston are already helping businesses expand their presence and build their brand more than ever before. Here are just a few ways that these services could help your business build its brand.
1. Rise Above the Competition
One of the most noticeable ways that your company can rise above the competition is through SEO services in Houston. At its core, SEO is about helping your site get better-recognized by leading search engines, including Google so that it appears naturally in people’s searches. So instead of being the sixth entry or on the tenth page, people will type in your kind of business and see your company near the top.
2. Build Better Recognition
Today, people need many more touchpoints with a brand before they make a decision to buy or convert. While many companies interpret that as meaning that people need more advertising, they rarely see the power of simple SEO services in Houston. Since your company will already be in people’s searches, and on their first-page results, they will become more familiar with your brand in a way that is more organic and less of an ad. This helps your company build trust with a potential new customer and spend less on costly ad campaigns.
3. Meet People Where They Are
Today, Google is the most visited site on the planet. It is where most traffic for most sites heads, and it means that more people are heading to Google to find you, and you have a chance to meet them where they already are. This means you will be targeting someone who is ready to convert, not simply someone who happens to see your ad.
When it comes to separating your company from the competition, few do it as literally as SEO services in Houston. With the right SEO agency behind you, your company’s brand can be literally elevated above the rest, putting you and your company ahead of the competition and higher in the search engine results pages of the people who are already looking for your kind of company. If you want to differentiate yourself, build your brand, and reach new levels of success, then call us here at BVM. We have the experience, expertise, and resources available to help you elevate your business brand with SEO services that make a difference.
Here are four ways an SEO Company in Austin can make your website visible online.
If you own a business or work in marketing, you have probably heard the term Search Engine Optimization before. But if you haven’t, here is a simple definition. SEO companies in Austin and around the world utilize a series of keywords and topics to organize the internet so certain websites can get higher rankings on google. When a website gets higher rankings on Google, it means more people can access these products and information, which in turn generates more traffic to this web page. While this might sound like a simple process, to effectively strengthen your online presence, you will need the help of experts who specialize in SEO trends and online practices. It is important to realize that you can’t do it all when running a business, and some things are better left to the pros. Here are four ways that an SEO company in Austin will make your website even more visible.
1. Optimizing Pages and Images
Perhaps the most time-consuming item on any SEO list is optimizing every page and image on your website, especially your main pages, with concisely written, descriptive content, alt-tags, and captions. This content should include specific target keywords and phrases that flow natu-rally with the rest of the site. But how do you know which keywords and phrases will gain the most traction? You hire an SEO company to do the nitty-gritty work of figuring that out so you can focus on running every other aspect of your business.
2. Title Tags and Meta Descriptions
A title tag is a headlining title for your website, and meta descriptions are the descriptive text. Both of these items are very important as they inform Google about the content and purpose of your website while also dictating how your pages appear in search results. Each individual page on your website should include a title tag and meta descriptions that are infused with keywords as it increases the amount of traffic your site receives. While there are many web-based tools you can use to get an accurate assessment of each page on your site, including title tags and meta descriptions, an SEO company in Austin will ensure you receive the highest hits.
3. Redirect 404 Errors
404 errors are the result of broken links and outdated URLs. Not only are they annoying for us-ers, but they also interfere with the number of pages Google can index. While 404 errors will not severely hurt your ranking, it is still worth having an SEO company in Austin set up a 301 redirect or restore a page with a 404 error where there shouldn’t be one.
4. Shareable Content
Shareable content has been confirmed as one of the top-ranking factors for Google’s algorithm. Whether you use Wordpress, Shopify, or Squarespace, there are plenty of ways to ensure your content is easily shareable. An SEO company in Austin will add social share icons to your blogs and newsletters, so these pieces are highly visible and can earn more inbound links.
To understand why SEO is important to the success of your business, you need to understand what it is and how it pertains to your business's online presence. SEO stands for search engine optimization. It’s a process by which your website is optimized to get the highest rank possible on a search engine result page for keywords that are related to your business. SEO once was easily manipulated with shady tactics, but in recent years, Google and other search engines have tightened up their implementation of search engine ranking. However, SEO is still vital for your business. A majority of people searching online never go past the first result page in a query, and you’ll need SEO in El Paso to ensure you are at the top.
Search Engine Visibility
If people are looking for a product or service, often their first instinct will be to do a google search. This means that SEO in El Paso is going to be important; it will enable you to get on that first page of results so you can get good visibility for your business. As well, if someone finds a product on a storefront, or sees one shared on a social media site, they will often search the internet for reviews of that product, which gives another opportunity for your business to appear to them. A vast majority of consumers check on products and services online in this digital age, even if they are local to them, so SEO needs to be applied in a way that is region-based to maximize the number of local customers you can gain and retain.
Overall, SEO is a very cost-effective way of improving your business visibility online through search engine rankings. Email marketing campaigns are often used, but compared to SEO in El Paso, they require a lot more investment in time and money to properly execute and keep up with current digital trends. SEO is also cheaper than pay-per-click campaigns and banner ads, although those can supplement SEO well.
High Return on Investment
No matter what articles you look at, it is widely agreed that, even though it’s hard to determine the exact benefits of SEO in El Paso, the return on investment is worth it. Sites that rank the highest on search result pages often gain 33% engagement from consumers because a high ranking is associated with quality and legitimacy. SEO is also relatively easy to maintain once you get past the initial build-up, and with more invested in ensuring your ranking on result pages, the better your traffic rates, which in turn improves your conversion rate.
Mobile Devices and Social Media
A vast majority of Americans have mobile smart devices, and for many, these devices are an integral part of their lives. This means that SEO now needs to ensure that it focuses heavily on optimizing for the mobile device experience; it’s a must to have a site that loads efficiently if you want to keep the highest-ranking spots. With mobile device popularity also comes social media; most people are on some form of social media site, so your SEO in El Paso cannot ignore those platforms; they can be used highly effectively for backlinks to your main website.
Watching the Competition
If you have spent any time online searching for your competition, you’ll quickly realize that they are most likely also using the latest SEO techniques to improve their rankings. This should be a major incentive to invest in SEO in El Paso for your own business to not get left behind and fall in the search engine ranks.
If you are looking to improve your business success through your digital presence, then contact BVM today to get the help of their SEO in El Paso experts and boost your business to the next level.