How an SEO Company Makes Your Site Visible Online

Here are four ways an SEO Company in Austin can make your website visible online.

If you own a business or work in marketing, you have probably heard the term Search Engine Optimization before. But if you haven’t, here is a simple definition. SEO companies in Austin and around the world utilize a series of keywords and topics to organize the internet so certain websites can get higher rankings on google. When a website gets higher rankings on Google, it means more people can access these products and information, which in turn generates more traffic to this web page. While this might sound like a simple process, to effectively strengthen your online presence, you will need the help of experts who specialize in SEO trends and online practices. It is important to realize that you can’t do it all when running a business, and some things are better left to the pros. Here are four ways that an SEO company in Austin will make your website even more visible.

1. Optimizing Pages and Images

Perhaps the most time-consuming item on any SEO list is optimizing every page and image on your website, especially your main pages, with concisely written, descriptive content, alt-tags, and captions. This content should include specific target keywords and phrases that flow naturally with the rest of the site. But how do you know which keywords and phrases will gain the most traction? You hire an SEO company to do the nitty-gritty work of figuring that out so you can focus on running every other aspect of your business.

2. Title Tags and Meta Descriptions

A title tag is a headlining title for your website, and meta descriptions are the descriptive text. Both of these items are very important as they inform Google about the content and purpose of your website while also dictating how your pages appear in search results. Each individual page on your website should include a title tag and meta descriptions that are infused with keywords as it increases the amount of traffic your site receives. While there are many web-based tools you can use to get an accurate assessment of each page on your site, including title tags and meta descriptions, an SEO company in Austin will ensure you receive the highest hits.

3. Redirect 404 Errors

404 errors are the result of broken links and outdated URLs. Not only are they annoying for users, but they also interfere with the number of pages Google can index. While 404 errors will not severely hurt your ranking, it is still worth having an SEO company in Austin set up a 301 redirect or restore a page with a 404 error where there shouldn’t be one.

4. Shareable Content

Shareable content has been confirmed as one of the top-ranking factors for Google’s algorithm. Whether you use WordPress, Shopify, or Squarespace, there are plenty of ways to ensure your content is easily shareable. An SEO company in Austin will add social share icons to your blogs and newsletters, so these pieces are highly visible and can earn more inbound links.