Getting the attention of the consumer gets tougher and tougher every year. Not only is competition constantly growing, but as the way we consume media changes, the trends follow suit, and then the preferred platforms change, too. Currently, the preferred method for increasing hits to your site is search engine optimization, or SEO. An SEO company in Houston will tell you that SEO involves using instances of relevant keywords as prompts for search engines. The more instances of the keyword, the more likely it is for your site to show up when those keywords are entered into a search engine after your site is crawled.
For years, SEO has proven to be very effective at getting organic traffic, and Texas companies readily seek out the services of an SEO company to make their sites get more hits with organic content. But now SEO faces a competition against paid advertisements and pay-per-click (PPC), which can be a more aggressive and costly method, but it can also be a priority hit on an engine search.
This might cause you to ask yourself if SEO is still worth your money instead of just paying to place ads. If you’re wondering if your SEO company in Houston is worth the investment (spoiler alert: the answer is YES), there are some facts about SEO that are worth considering:
SEO Encourages the Creation of Quality Content
To your SEO company in Houston, SEO is never just a matter of putting a few words in a box into a potential engine search result. In order for SEO to work best, the keywords are presented in the form of blogs and articles, and far from simply being advertisements, they are often compelling, citable treatises that convey interesting and helpful information, which further helps the product’s appeal and your clients’ engagement with (and trust in) your brand.
SEO Gets Around Ad Blindness
With all the hype about paid ads and how prominently and easily they can be found and clicked upon, one factor that is often overlooked about the efficacy of ads is how receptive consumers are to ad content. Many consumers find ads annoying, to the point that they have trained themselves to shut them out unconsciously. This is called ad blindness, and far from helping paid ads, it can render them irrelevant and ignored. Because SEO never takes the form of an advertising push, an SEO company in Houston can be a great asset to a Texas business’s site. SEO content may not have the priority and prominence of paid ads in a search, but it’s nowhere near as easy to ignore if it’s presented in a simple and appealing manner, even if you have to scroll down a little to see it.
One-Time Flat Rate
Ad revenue gets more expensive the more it gets clicked. For Texas companies, it’s worth it for an SEO company in Houston to create compelling and relevant content for a nominal price that attracts free traffic, and the more traffic your site gets, the higher priority you are for a search, giving you more organic traffic, and so on.
SEO Company in Houston
It’s clear that SEO is still worth it as a cost-effective means of getting eyeballs to your site. Do you want your Texas company to be the next to benefit from the perks of SEO? An SEO company in Houston like BVM can help.