SEO, or search engine optimization, has become one of the most important, if not the most important, ways to get traffic to your company website. Good SEO can be the weapon that your business needs to be competitive, and to blow your competition out of the water; if search engines recommend you above all others, you will have much more traffic, and a better chance at conversions. While designing a company website in-house can be affordable for some companies, when it comes to making that site actually appealing to search engines, as well as to customers, you may not get the return on investment that you expected. That is where an SEO company in Houston comes in, taking your website, and its content, and making it appealing in a way that brings in traffic, whether it is through paid SEO methods or organic.
The Basics of SEO
SEO is the method by which an SEO company in Houston will optimize your website and its content to be much easier to find for people targeting the products or services that you offer. This optimization is done through several different methods. On the backend of things, these optimizations will include attempting to ensure the web server is able to serve your website as fast as possible, quick loading times these days, especially on mobile, are one of the metrics search engines will use for ranking websites. As well, you want a web server that can handle the load of customers, and if you are employing new SEO, you should be expecting an increase in website traffic, and your server needs to be scalable to handle that new traffic.
On the website pages themselves, an SEO company will go through the source code to ensure the site is optimized for loading on not only desktop computers, but also for mobile users—mobile is the new majority of traffic for most websites on the internet. They will also ensure the proper META tags are in place for proper indexing on search engines, with titles, keywords, and page descriptions. One of the most important parts of SEO is the content on the pages themselves. Having a certain number of words per page, unique content on pages, and lots of the proper keywords throughout the text that potential customers would be searching for will increase your search engine ranking.
Paid SEO and Organic SEO
The two main SEO weapons that an SEO company in Houston will use are paid SEO and organic SEO. Most of the methods mentioned above are organic SEO—just optimizations that will slowly increase your reach through search engine keywords. However, you often need a jump start, and that’s where paid SEO comes in as the other half of your arsenal for online advertising. Paid SEO doesn’t just include paying for search engine ad spots and sponsored keywords (although that is a large amount of it); it also includes paying for social media campaigns, such as partnering with influencers, as well as paying for high-quality SEO-friendly content for your website. Keeping your online presence active is important to increase your visibility, and an SEO company in Houston understands that and will help your company increase customer traffic flow by ensuring your company is following the latest social media trends—because they change often.
SEO Company Working for You
An SEO company in Houston is there to help you weaponize your SEO to improve your advertising and gain more internet exposure, building up your brand as one that is visible and popular. BVM is here to help you optimize your SEO; visit their website and contact them for a free consultation today.
Here are four ways an SEO Company in Austin can make your website visible online.
If you own a business or work in marketing, you have probably heard the term Search Engine Optimization before. But if you haven’t, here is a simple definition. SEO companies in Austin and around the world utilize a series of keywords and topics to organize the internet so certain websites can get higher rankings on google. When a website gets higher rankings on Google, it means more people can access these products and information, which in turn generates more traffic to this web page. While this might sound like a simple process, to effectively strengthen your online presence, you will need the help of experts who specialize in SEO trends and online practices. It is important to realize that you can’t do it all when running a business, and some things are better left to the pros. Here are four ways that an SEO company in Austin will make your website even more visible.
1. Optimizing Pages and Images
Perhaps the most time-consuming item on any SEO list is optimizing every page and image on your website, especially your main pages, with concisely written, descriptive content, alt-tags, and captions. This content should include specific target keywords and phrases that flow natu-rally with the rest of the site. But how do you know which keywords and phrases will gain the most traction? You hire an SEO company to do the nitty-gritty work of figuring that out so you can focus on running every other aspect of your business.
2. Title Tags and Meta Descriptions
A title tag is a headlining title for your website, and meta descriptions are the descriptive text. Both of these items are very important as they inform Google about the content and purpose of your website while also dictating how your pages appear in search results. Each individual page on your website should include a title tag and meta descriptions that are infused with keywords as it increases the amount of traffic your site receives. While there are many web-based tools you can use to get an accurate assessment of each page on your site, including title tags and meta descriptions, an SEO company in Austin will ensure you receive the highest hits.
3. Redirect 404 Errors
404 errors are the result of broken links and outdated URLs. Not only are they annoying for us-ers, but they also interfere with the number of pages Google can index. While 404 errors will not severely hurt your ranking, it is still worth having an SEO company in Austin set up a 301 redirect or restore a page with a 404 error where there shouldn’t be one.
4. Shareable Content
Shareable content has been confirmed as one of the top-ranking factors for Google’s algorithm. Whether you use Wordpress, Shopify, or Squarespace, there are plenty of ways to ensure your content is easily shareable. An SEO company in Austin will add social share icons to your blogs and newsletters, so these pieces are highly visible and can earn more inbound links.
Trying to improve your brand visibility on the internet, especially through search engine optimization (SEO) can be a difficult task to bear by yourself. You could decide to hire some dedicated employees for it, but is that really the best bang for your buck? Consider hiring an SEO company in Houston to help improve your brand’s visibility on search engines. First, you’ll need to research some SEO companies to consider hiring, but once you have a potential list to contact, how do you know that you’ll have the right questions for them to ensure they will be the best fit for you.
What Experience Do You Have?
Experience is key when it comes to companies that offer services, and SEO brand visibility is no different. When you start to contact an SEO company to ask them questions to ensure they are the right fit, your first question should be about their experience history. Experience isn’t just about how many years they have been operating; it also includes criteria such as a number of companies they have worked with (particularly recurring customers), industries of their client companies, the success rate of their SEO campaigns, etc. The key criteria of those you may be most interested in, however, is whether they have worked for companies that are in the same industry as yours. To be able to effectively improve your brand’s visibility, they need to know something about the industry your company is in, and if they have previous experience in that, it can be a great boon. Knowing the proper keywords, and focuses on your company’s industry is key to finding the right audience clicking through and getting interested in your brand.
What Strategies Will You Employ?
There are a lot of strategies when it comes to improving brand visibility through SEO, and you need to ensure the SEO company in Houston you hire is going to be implementing the right ones (and legitimate ones). Site optimization is one of the first things, as part of your SEO campaign, to improve brand visibility. An SEO company you are considering should have software that can scan your current website and give a report that they can then analyze and tell you which keywords should be focused on for most pages and if any site layout changes need to be made to make your brand’s website more effective on both computers, and mobile devices.
Next, they should have a backlink strategy for your website, which is one of the backbones of Google's search algorithm. Backlinks are links on reputable blogs or industry sites that link back to your brand's website, lending their credibility to your site, improving its ranking on search results. They should also be considering local SEO, ensuring that they’re keywords are going to focus on improving your brand visibility in areas that you operate; if your company operates only in Houston, then it doesn’t necessarily help to have people from Maine looking at your site.
How Will We Communicate During our Partnership?
Communication is important when you are contracting a task out to another company. When dealing with an SEO company in Houston, you need to know who in their company is going to be the main point of communication; communication is more effective if you are dealing with a single point of contact, rather than multiple. As well, ask how often they will communicate progress reports to you so that you know how effective the strategies they are employing are working. You’ll also need to know the types of communications preferred: phone, email, IM, etc. You want a company that will reply promptly to your requests, even before you have hired them so that you know they won’t forget about you.
BVM is an expert SEO company in Houston that offers professional services to improve your brand visibility through SEO, contact BVM to start growing your business today.
Search Engine Optimization (SEO) is an important step to ensure your online website is reaching the audience it needs to, but how do you know if the best SEO companies in Houston are legitimate?
Will Analyze Your Needs
During your search for the best SEO companies in Houston, you need to keep in mind that every SEO campaign is going to be different, so you need to find a company that will analyze what you already have established for your website, and give you a detailed list of what needs changing to improve your search engine rank. The analysis should include a list of keywords that are relevant to your business which needs to be focused on throughout your website to target the right audience in search engines.
Easy To Verify Track Record
Like any company that is legitimate, the best SEO companies in Houston should have a track record that speaks for itself. Search them online through search engines, if you can’t find them there, how effective are they? Look for reviews on social media, or online review sites to find out how previous customers have felt about them. You can also ask the company directly for references.
Explain Their Tactics
The best SEO companies in Houston are going to be upfront about what they intend to do to improve your website’s SEO for better search engine ranks. If they are not forthcoming about everything they are doing, they may be employing short term tactics that can be harmful to long term goals. Quality SEO takes months to get results.
Communicate Clearly and Often
When you are working with any company, you want to be in the know, especially when it is directly affecting your business. A legitimate SEO company should be giving you regular reports (weekly, or monthly), but also should be quick to answer any inquiries you have. They may be busy, but shouldn’t be too busy to ignore current, or future clients.
Reduction in Paid Advertising Costs
One of the biggest reasons for hiring the best SEO companies in Houston for your website is to reduce reliance on paid ads to get potential customers to visit your website. A legitimate SEO company will use quality keywords and tactics to ensure a reduction in paid advertising costs.
SEO Targeted to the Right Audience
If you are running a local business, you don’t need people from across the country necessarily visiting your website, the best SEO companies in Houston will not only target keywords for your products and services, but also your location.
The number one indicator that the best SEO companies in Houston are legitimate are the results they get. You won’t get them within weeks, but within a few months, you should be starting to see results from a good quality SEO campaign. As well, with quality SEO, comes long-lasting improvement, and can be maintained with quality content.
BVM SEO, Right For Your Company
Finding a legitimate SEO company that is right for you can be a hassle sometimes, but if you are looking for one of the best SEO companies in Houston contact BVM first to schedule a free strategy session and let their experts show you how they can improve your businesses search result rank.
If your company website doesn’t show up on page one of the search results page, you risk potential clients not finding out about your business. The best way to do this is to find an expert. In this post, we share the top five questions you should ask a potential SEO company in Houston.
If you lack the technical skills or time to do this yourself, you should invest in an SEO company in Houston. Before you look at prospective companies’ you should consider the following.
Top Five Questions to Ask Your Prospective SEO Company in Houston
1. How Will You Increase My Website’s Visibility?
Never hire an SEO company in Houston that refuses to discuss their methods. Since you might not understand the technical aspects of SEO, you should also ask for them to be explained to you. An SEO firm should never get upset if you ask questions like these.
2. Will You Perform a Website Review?
When you’re interviewing a prospective SEO company in Houston make sure their proposal includes a technical review of your website the way it is before they start. They should do this to ensure there aren’t any issues that affect your website’s search engine rankings such as error pages and broken links. Additionally, the SEO company should offer on page optimization to improve your website’s URL and linking structure; as well as developing your webpages headings, HTML tags, and titles.
3. Do You Have Experience Improving Local Search Results
You want your website to appear in the top local search engines if you’re trying to attract customers living nearby. Local SEO means that when someone in your service or customer area searches for what you sell, your business shows up within the first few pages in the search engine results page. This is why you’ll want to know that the SEO company in Houston that you hire has expertise with local SEO techniques.
4. How do You Measure SEO Campaigns?
To gauge an SEO campaign, the SEO Company in Houston that you hire must track how much traffic you get to your website, and where the traffic comes from during campaigns. They need to have a system in place to track the campaign’s success. You also need to ask them how often they share the website analytics with you and tell you how they’ll use this data to improve your business website traffic and search engine rankings.
5. How Much Do You Charge and What Are Your Payment Terms?
It’s important that you know how much you’ll be paying an SEO company in Houston for their services. You’ll also want to know whether they charge by the project, by the retainer or by the hour. The most common way SEO services charge is by project, and they usually offer a variety of packages depending on complexity and size. Many also offer services for monthly maintenance of your website’s SEO.
We hope our five top questions to ask a prospective SEO company in Houston were helpful. If you’re ready to improve your company website’s visibility and get more clients and customers, we can help. BVM is a professional SEO firm serving the Houston area. To find out more about how we can help, you can visit our website.
Search engine optimization (SEO) is one of the most popular online marketing strategies because it’s so effective. Although the benefits are numerous, we’re going to focus on the top three benefits of choosing services from a local SEO company in Houston.
Benefits of Using Local SEO Company in Houston
1. The Best Return on Investment (ROI)
We wouldn’t be doing our job if we didn’t start with this benefit because it’s the most important. You need to see if your marketing tactics are working. As any marketing expert will tell you, marketing analytics must be tracked, analyzed, and measured over prolonged periods. The best way to do this is to use trackable and quantifiable results, which is exactly what SEO offers. A local SEO company in Houston can track almost every aspect of your marketing strategy.
Comprehensive analytics also offers the ability to drill down specific data such as demographics and engagement metrics for visitors on your website. For example, with an ecommerce website, a local SEO company in Houston can see what paths users take on your website before they buy a product or service. Starting with the keyword they used.
For non E-commerce websites, a local SEO company in Houston can provide values to your lead conversions such as your ‘contact us’ form to calculate the value of your SEO strategy.
If you’re not getting a good ROI from your online marketing, it’s time to find a local SEO company in Houston to get your marketing endeavors on track.
2. The Most Cost-Effective Marketing Strategy
A local SEO company in Houston knows how to please both sides – you and your customers. They’re experts at targeting users actively looking online for your products and services. Due to SEO’s inbound nature, an SEO company can save you money because they can generate leads at a much lower rate than out-bound marketing techniques (conventional marketing methods).
3. Brand Awareness so You’re the Go-To Expert in Your Industry
When someone searches online for a product or service, you offer you want to be in the top position rankings on the search engine results pages. These are the websites that get the most impressions and exposure. You spend a lot of time and energy branding your business, so you want exposure to as many people as possible. A local SEO company in Houston can help with this.
Being on the first page for targeted keywords helps users link your brand with these specific words. This also instills trust in your business because companies on the first page are considered the top websites recommended by Google – so they’re trustworthy. The more your web pages and content is in a high position the better the chances you have of being seen. A local SEO company can use your desired keywords and work with you to increase your brand awareness.
Now that you know the benefits of availing a local SEO company in Houston why don’t you check out our SEO services? We’re as professional and reliable as you can get. However, we don’t expect you to just take our word for it, check out our website and testimonials.
Are you a business owner looking to grow your business? One of the best ways to do so is by connecting with your customers online. If you would like to increase the amount of traffic to your corporate website, Search Engine Optimization (SEO) can help you achieve your goals. SEO in The Woodlands is a great way to get your business to the top of those search engine results pages, but not all SEO companies are created equal.
1. What Exactly Does SEO Entail?
Creating SEO content is not just about writing blogs or articles to be posted on your corporate website on a regular basis. SEO in The Woodlands is about crafting content that will ensure your company shows up among the top Google searches in your area when customers are seeking the services that you offer. This expands your customer base, getting you in front of new customers with every search result.
2. Are You Familiar with the Latest Strategies?
The best SEO in The Woodlands will keep up with the latest technology, tactics, and strategies to ensure people who are looking for you can, indeed, find you. The SEO company that you choose must understand Google’s search algorithm and come up with creative ways to push your website higher, helping you to connect with more people. Mixing content writing with web design, creating SEO content will get your business noticed among Google searches.
3. Can you Develop Strong Keywords?
Crafting the strongest SEO content comes down to the keywords chosen to best represent your company and your services. Skilled SEO in The Woodlands will create keywords that accurately reflect your corporate brand while ensuring that those keywords will be used most often in Google searches. If you own a photography business, one such keyword might be “Texas photographer.” Imagine Googling this term and seeing your business at the top of the results page!
4. What is your Understanding of The Woodlands and Surrounding Areas?
SEO in The Woodlands must be written in a way that gets you the results that you want, in the area that you want. Your chosen SEO company must have an understanding of the area, or Texas as a whole, in order to craft the best message for your business to succeed and reach new audiences.
5. What is your Track Record of Proven Results?
When it comes down to it, the best SEO companies get results for their clients. Just as your success lies in the quality of your products and services, an SEO company’s success lies in their ability to get businesses noticed. Successful SEO in The Woodlands is all about taking what your business does and putting it in front of people who are interested in what you do. The more experience an SEO company has, the better suited they will be in connecting you with new customers.
Contact BVM Today
For the most effective SEO in The Woodlands, look no further than BVM. We have over 35 combined years of experience in writing SEO content and will ensure that you can achieve top rankings and grow your business. We serve a wide range of businesses in The Woodlands, Houston, Sugar Land, Fort Worth, El Paso, Lubbock, Plano, and Frisco. Contact us at (979) 272-6991 to see how we can help grow your business.
If you are reading this, then you already know how important SEO is to the success of your company. In this day and age, if you aren’t investing in Search Engine Optimization and the other avenues the term now entails, then you know you aren’t performing at the leading edge of your competitive market. Successful SEO, however, moves beyond simply understanding the basic premise of how optimization works. You don’t just need to optimize; you also need to find the legitimate, professional company that can offer you the best SEO in Sugar Land.
It isn’t good enough for a company to know what SEO is. A legitimate SEO in Sugar Land company will have a process that they apply to their clients—preferably one that can be flexible to the individual needs of the specific client. Check to make sure the SEO company you are looking at can describe their process to you. If they can’t, then you should look for someone else.
A good purveyor of SEO in Sugar Land will keep you informed and up-to-date—and that means they have to keep records and track changes. Ask the company you are looking into how they manage this information. If they can’t explain the protocols they use to track, store, and report information to you, they probably aren’t qualified for your business.
You should be able to ask to see a portfolio or be connected to some of their happy clients. Alternatively, if they are a legitimate, professional, reputable company, you should be able to find some reviews online that will tell you how well they will work for you. More specifically, you should ask how long their clients have been with them and about their longest lasting client. Regardless of whether or not you are able to follow up with the client, if they are in a business that requires similar SEO in Sugar Land, then knowing they’ve been happy with this SEO company for a length of time is a good indication that the company is legitimate and worth the investment.
4) Knowledge of Google’s algorithms
SEO in Sugar Land has a number of applications, but its most important role is to get you a good standing in Google’s search engine—and that means the SEO company needs to understand and keep up-to-date on the ever-changing algorithms Google uses.
5) Tools and Resources
A legitimate purveyor of SEO in Sugar Land needs to have access to a variety of different tools to help them accomplish the work they need to do effectively. These include reporting tools, link building tools, technical SEO tools, and research tools. Ask which the SEO company uses. If they can inform you of a comprehensive list, then they have the resources they need to serve you properly.
6) What type of SEO work do they do?
A good SEO in Sugar Land company will offer a variety of services. SEO isn’t a singular service; it has a wide reach and is continuously expanding. A good SEO company will inform you of this, will tell you about the areas they cover and will explain how their areas of specialization can best serve your business.
If you are looking for SEO in Sugar Land, make sure you are selective enough about the company you choose to ensure that you are getting the best service possible.
If you are looking to boost sales in your business, chances are you don’t need a new sales pitch; you just need to enhance your SEO. What does that mean? It means maximizing your search engine optimization plan to push your website higher up on Google’s rankings, increasing your online presence and getting more people to click onto your web page. The more people who follow Google search listings to your page, the better—that increased traffic means more calls and more sales for you! However, knowing that you need to target your SEO to optimize your sales is only the first step. You need SEO in Frisco to help you make that knowledge a reality.
It’s about more than just web presence
Increasing your web presence is important, but that isn’t the best way to boost your SEO in Frisco. You need that web presence to attract some attention. So how do you get the right people to notice your online content—the people who are most likely to be in the market for your products and services, and the people who are most likely to transition from being mere web traffic to a phone call or a sale? It’s all about business growth strategizing. By contacting a company that specializes in SEO in Frisco, you will gain access to a business growth strategy that will factor all the right algorithms into your specific and targeted web content to get targeted visitors onto your website and turn them into paying clients.
You need three key services from a company specialized in SEO in Frisco to make this possible: strategic content, marketing, and design.
Constructing strategic content begins with a business consultation. Your expert in SEO in Frisco will look at your business, your website, and your goals to determine what content needs to be on your website to convert the potential clients who are drawn to the page via the strategic marketing campaign they will also apply to your business. This means determining your target demographic and understanding the best possible ways to appeal to and reach out to that demographic.
Marketing is all about getting those potential clients clicking on your web page, and that means knowing the keywords and algorithms that will get you higher Google search engine rankings. Your expert in SEO in Frisco will call this service lead generation, and it can be accomplished through Facebook Advertising and Pay-Per-Click Google Advertising. Through these services, you can track leads and customer clicks, and you will generate leads to the people who are actively searching for your products or services.
The best companies specializing in SEO will have you covered for all of these services, making it easy for you to boost the online reach of your business and turn that extended reach into converted sales.
Search Engine Optimization is one of the key aspects of modern business building. Without the right strategy and team, your company could go unseen on the internet. That is why more and more companies are turning to SEO firms for help. If you are looking for SEO in Plano, watch out for these warning signs. They could mean you are about to do business with a company that won’t deliver but will take your money.
1. They Buy Backlinks
One of the building blocks of search engine results is something called PageRank. This essentially ranks a webpage’s relevancy based on how many links from other sites go that page. The prevailing idea behind PageRank is that sites and pages with more links are seen as more popular and reputable, and thus a better link. Today, however, PageRank is one of many evaluative fields that search engines use, and people looking for SEO in Plano should be wary of SEO companies offering paid backlinking.
There are two major issues with this type of backlinking. First, it shows that the company prioritizes a fairly out-of-date priority for modern search engines, who learned long ago about bogus and fake backlinks. Second, this can hurt your ranking since these fake backlinks are likely easy to detect, or will be in the next major update, leaving your SEO strategy useless and potentially damaging to your business.
2. They Offer Quick Turnaround
Moving your page up the search rankings takes more than a few blog posts with the right keywords. Your competition is likely doing similar things. Moreover, while many companies can get you noticeably higher in a relatively short amount of time, proper, long-lasting SEO in Plano requires dedication, long-term strategizing and patience. The fact is that many SEO companies can get you higher in the ranks. However, if you want to stay there, you need a team that understands what to do, and what to avoid.
3. Long Contracts
While proper SEO in Plano takes time and expertise, you shouldn’t be locked into a contract with a company that hasn’t yet delivered results. Many good SEO companies who offer quality programs and services do so without contracts because they know they can get results. Other, lesser companies will offer long-term contracts to lock you into money that they get no matter what happens. Go for the company that stands behind their work.
4. They Don’t Offer Data
In days gone by, estimates of eyes on a page were about as good as you could get. Today, between WordPress widgets, Google Analytics, and myriad other tools, understanding how, where and how long people are getting to and using your site is exceptionally easy. Moreover, attributing numbers to those key areas is easy, too. Even most social media sites offer at least basic analytics, even for personal accounts. So if you have SEO in Plano and no one can give you hard data, it likely means your SEO company doesn’t have the expertise to get you where you want to be.
BVM are experts at SEO in Lubbock, Houston, Frisco, Sugar Land, The Woodlands, Plano, Fort Worth, and El Paso and work directly with clients to create effective, long-lasting SEO campaigns. Contact us today to discover what we can do, and how we avoid the above red flags to give you legitimate and tangible results.