When it comes to search engine optimization (SEO), there are a few strategies that always seem to work. They are the tried and true methods of helping a website grab the coveted first page ranking on Google. Here are just four of those strategies and how the right SEO firm in Houston can use them to your advantage and success.
1. Keyword Research
Every amazing SEO campaign, whether it’s done by someone across the globe or by an SEO firm in Houston, starts with research. For most SEO, this means thorough research on what is working and what isn’t for people’s searches online, and this can be done in several ways. For many firms, it starts at Google Adwords, where intensive research can be done to find the best possible keywords.
2. Onsite SEO
Without the right keywords, any site online is simply not going to rise in Google. While Google is getting more and more intuitive on what it considers relevant keywords to a topic someone searches, optimized keyword usage on a website is still one of the best places to start. By getting the right keywords into the right places, including headings and in-picture descriptions, any SEO firm can start getting your site up to the Google results page.
Back when Google was first getting started, it used something called “PageRank” to find relevant websites for search engine results. The basic idea of PageRank was it looked at how many links went to a page and ranked it higher as a result. The logic was that if other websites are frequently linked to another site, it must have something of value.
Today, PageRank has become so sophisticated that simple linking does not work anymore. This is why an SEO firm in Houston will recommend “backlink” partnerships: ways for outside sites to link with yours to boost your links in ways that Google will recognize. These can be partnerships with other sites or created by distributing material that other sites will use, like infographics or important, relevant content.
4. Content, Content, Content
Google loves websites that are continually updating with good, solid content. Gone are the days when a site could only occasionally update and enjoy high page rankings, which is why your SEO firm in Houston should recommend a regular content schedule. With the right content being released regularly, your site should start rising up in Google rankings all the way to the coveted first page.
SEO is a constantly changing and challenging business, one that takes a lot of testing and hypothesizing as to what the best strategies may be. That said, there are some tried-and-true strategies to help a website rise up through Google’s ranking. The trick is using these strategies to their maximum potential, and that is where an accomplished SEO firm in Houston can help. Contact BVM today to learn more about what we can do for your website.