Search engines are large indexes of data, and these indexes are organized by bots that use algorithms to organize the web data that they scan, or “crawl.” These algorithms are constantly changing and adapting—and they are even being integrated with AI—to help turn up the most accurate results to match your query. Hiring a Search Engine Optimization (SEO) expert in Dallas will make sure your web content gets noticed and crawled by the search engine’s bots, that it doesn’t get penalized for using improper tactics, and that it is optimized effectively to target the most commonly searched for words and phrases for the topic, product, or service you are selling.
Before hiring an SEO expert in Dallas, make sure you ask these five questions:
How Will You Improve Our Search Engine Rankings?
Any reputable SEO expert in Dallas will develop and present an effective SEO strategy for your company. The strategy should include a comprehensive audit of your company’s website to determine the best keywords to target to increase organic traffic to your site.
Do You Have Proven Results from Past Clients?
Before hiring an SEO expert in Dallas, you’ll want to ask for referrals and results from past clients. Any reputable company will be pleased to share their successes with future clients. Past clients may not necessarily provide specific analytics, but they can at least confirm if they experienced a positive impact on their search engine rankings, especially in conversions and in gaining an audience, as a direct result of the SEO expert’s efforts.
Are Google Best Practices Consistently Followed?
To sustain long-term growth, it’s important that any SEO expert that you hire follows Google’s Best Practice and Webmaster Guidelines. Each year, Google applies approximately 500 algorithms updates, with the sole purpose of providing better results for its searchers. On-page violations are penalized by algorithms such as Panda, while off-page violations are penalized by updates such as Penguin. When you get hit by one of these, your traffic will drop, and it’s hard to recover.
What Types of SEO Will You Use?
Again, it’s important that when hiring an SEO expert in Dallas, you make sure a basic technical audit is conducted. If the SEO expert in Dallas doesn’t offer this, it’s probably not a wise investment. Technical SEO involves all of the background aspects of SEO that search engines still care about. For example, finding and addressing web crawler errors, 404 pages, redirect problems and evaluating site navigation are all part of basic technical SEO.
How Often Will You Send Us Progress Reports?
Last but not least, your SEO expert in Dallas should be able to provide you with performance updates. A monthly report should be provided and include information including a summary of activities, search traffic percentage increases, search rankings based on main keywords, and conversion rates.
With over 35 years of combined experience, hiring an SEO expert from BVM can help your company grow and achieve top results. We offer a 100 percent satisfaction guarantee, so contact us for a free 25-minute business growth and strategy session and find out how hiring an SEO expert in Dallas can help you and your company.