How to Boost Search Engine Optimization Using Google Ads

Google has said time and again that their organic search section is not pay-to-play, and that using advertising with Google Ads will not impact the normal rankings under the paid search options. That said, Google Ads does offer a few indirect advantages that, when applied strategically with the best SEO services in Houston, can help improve organic search results and get your website higher in the rankings.

Today, we walk through the two major ways that Google Ads can help boost your search engine optimization (SEO), and how our SEO services can improve your rankings, traffic and reach.

Keyword Research

Easily one of the most powerful tools in Google Ads is keyword research. Google Ads offers a few tools that can help with this research: Keyword Planner, Keysearch and SE Ranking. Each of these tools offer valuable insights. For those starting out, Keyword Planner gives you the broadest information, a high-level view that can help you see which keywords will offer the most value.

Keysearch and SE Ranking are the “deep dive” approach. These tools are best used by those who have an advanced understanding of SEO and Google Ads in particular. They can offer fantastic insights that can be applied to any search engine campaign, organic or paid.

Deploying keywords strategically throughout your site is a science unto itself, one that requires knowledge of Google’s rankings systems, web design and more. To properly research and deploy that research, we recommend you look into our SEO services in Houston. Our team can help you pinpoint precisely which keywords will offer you the most value and work to create a website with content that will help you rise in the ranks and get people clicking.

Improving Backlinks

Backlinks, or the process of having links from other sites refer to yours, is still an important aspect of Google Search. In fact, it’s the foundation of what made its search so unique and effective when it first launched. Its evaluation of backlinks has changed significantly since then, however, and quality reigns over quantity.

Google Ads can help with your backlinks by simply driving content to the top of people’s searches. When that happens, there’s always a chance that they will link back to you, improving your ranking. The best way to take advantage of this approach is to ensure your Ads pages are high-quality, rich content that people will want to engage with and share.

Your Choice for SEO Services in Houston

If you want to increase your web traffic and rise the ranks of Google search, then you will want the right team of search engine experts behind you. Brazos Valley Marketing (BVM) is your choice for SEO services in Houston. We have assembled a team of experts in every aspect of SEO, from web design to content creation and Search Engine Marketing (SEM) managers versed in Google Ads. Our holistic approach can help your site get the that coveted front page of Google, where you will enjoy more attention and have the chance to engage more people. Contact us today to learn more about how we can help you.