Search Engine Optimization (SEO) is the way your site goes from the third or fourth page of Google search results to the first. It’s a critical aspect of any e-commerce company’s ability to reach people, yet many companies make simple mistakes that hurt their rankings. Here are a few mistakes that the SEO experts in Houston point to as the most common ones in e-commerce SEO, how to avoid them and who to call for professional SEO services.
Mistake #1: Non-Optimized Web Pages
Loading speed isn’t just important for bounce rates. It’s critical for site evaluation as well. Google and the other major search engines are now running speed tests on pages. The slower the page, the lower the rank. It’s important that you optimize every page so it loads as fast as possible.
There are a few tactics that you can employ to speed up your site, from embedding videos rather than hosting to optimizing your visual elements. If you still have slow pages, then you will likely need an expert to look at the site and find ways to make it more efficient.
Mistake #2: Bad Content
Are you wholesale copy-pasting text from other sites, including product descriptions? How about poorly-optimized titles or hyperlinks that don’t offer any information? All of these words-related mistakes can impact your rankings.
It turns out, packing your site full of keywords isn’t enough. The content needs to be well-written, informative and original. If you want to rise the ranks, you will need to invest in a site that offers good content.
Mistake #3: Bad Mobile Experiences
The world has been navigating the internet with their phones more than their desktops, yet most people who run their own sites focus on the desktop. Google has started prioritizing the mobile experience in their site evaluations. That means sites that don’t offer great, seamless mobile experiences won’t rise in the search results.
Mistake #4: Not Trusting the Professionals
Too often, people think they can make important and impactful search engine optimization decisions without the help of the experts. While it’s true that you can access the developer notes for the latest version of the Google algorithm, understanding what those mean requires a wide range of expertise, from web design to search engine marketing, web coding and more.
Brazos Valley Marketing (BVM) has brought together SEO experts from every aspect of search engine optimization to help businesses make more of an impact. It’s why businesses of all sizes work with us to improve their rankings and run impactful search engine marketing campaigns.
The SEO Experts in Houston That Get Results
BVM has been helping clients make important SEO updates that increases their traffic and search results rankings. Using an innovative approach of industry best practices and our own expertise in search engine optimization, we can help your company reach more people, both locally and around the world. Contact our SEO experts in Houston today to learn more about how we can help your company’s search engine rankings.