Seeking a Professional SEO Firm? Understand the Fundamentals First

Are you a new business, or an existing business looking to improve your website’s traffic? You’ve probably done some web searching related to improving traffic and have seen a lot of “SEO” in your search results, also known as Search Engine Optimization, but what does it mean? You could go right to a professional firm for your SEO needs, but before seeking one out, you should understand the fundamentals so that you have the basic knowledge to make an informed decision about what firm you choose for your SEO in Fort Worth.

On-Site SEO

The first step to building the foundation of good SEO for your website is to have on-site SEO built into it. This type of SEO includes sitemaps, bot accessibility, URL structure, unique text content, internal architecture, etc. The first thing a firm for SEO in Fort Worth should be doing with your website is performing an audit to check on all these things to test if your site has a good SEO foundation to work from.  After an audit, if you go ahead with your SEO in Fort Worth, the firm will use their tools to help create a series of keywords for your on-site SEO.

Unique Content

Unique content is what will get you as many google hits as possible. If you have multiple pages with the same or very similar content, and just certain words swapped out (such as city names), the search engine bots will detect them as duplicate content, and it will negatively affect your site ranking. Also, bloated numbers of pages does not help either, it is better to have a single page for a service plus its sub-services you offer than multiple pages for every sub-service.

Quality Backlinks

One of the many services a firm for SEO in Fort Worth will offer is the creation of quality backlinks for your website, but what are those? Backlinks are one of the key ways of getting a good ranking on Google’s algorithms, they are hyperlinks that link back to your website. These quality backlinks should be from websites and blogs of authority in your industry.

Local SEO

Having local SEO information is key for good SEO in Fort Worth. When you search Google, you’ll often find a business address, and star ratings next to businesses; this is caused by the Google My Business page. You should check out your own My Business page to make sure all your business information is up-to-date, as well as photos. On your My Business page you can also set the primary category of your business to ensure you are listed with the proper searches.

SEO is Continuous

When you start improving the SEO of your business website, it isn’t just a process that is done once, it has to be continuously monitored, and new content created regularly. You’re going to want a blog, and in that blog have quality posts related to your services, products or industry. As well, you’ll want to be active on social media where you can, keep up to date with posts on your business’s Facebook page, promoting your blog, and services.

SEO in Fort Worth

If you are looking to improve your business website traffic, contact the SEO experts at BVM today to get started.