Brazos Valley Marketing | Houston SEO & Digital Marketing Experts
  • Home
  • SEO
    • SEO
    • Houston SEO
    • Austin SEO
    • Dallas SEO
    • San Antonio SEO
    • Sugar Land SEO
    • The Woodlands SEO
    • Frisco SEO
    • Fort Worth SEO Old
    • Fort Worth SEO
    • Lubbock SEO
    • Plano SEO
    • El Paso SEO
  • Apply For A Proposal
  • ROI Tool

Blog

Essential Tips for an SEO-Friendly Website

8/17/2022

 
Picture
SEO is absolutely essential for a modern business. With Google changing its algorithms constantly, however, it can be tricky knowing what to do to make a site show up higher in searches. Here are a few essentials that are all but guaranteed to make a site show up higher on the Google search results page.

1.  A User-First Approach

Google's algorithms are increasingly focused on metrics like engagement and user experience over other aspects of a site. Their spiders, which crawl sites to evaluate their search friendliness, are now evaluating UI and UX fairly comprehensively. That means sites that don’t put the user first are dropping in their rankings.

An SEO agency in Houston can help design and change your site so it’s offering a better overall experience for its users. This will not only increase the site’s effectiveness with users. It will also help it rise in search results.

2.  The Right Keywords

It’s true, the Google algorithm has changed a lot in the past decade or two. But keywords still matter. That’s why any SEO approach needs to think about the right keywords at every step, from initial conception through an ongoing SEO strategy. Finding the right keywords and incorporating them into natural content and code will help Google flag a site geographically so it pushes the site higher for people in that area.

SEO strategies are multifaceted. The right SEO agency in Houston will ensure that keywords are part of every aspect of the plan.

3.  Accessibility

Sites that don’t think about usability tools like screen readers and closed captions are dooming themselves to worse Google search results. While there are best practices and expectations set out by state and federal regulators, making a site more accessible does more than keep it compliant. It helps reach other demographics and rise in the ranks of Google.

4.  Mobile-First Design Elements

Unless you are a true outlier, most people are accessing your site on their phones over their desktops. Therefore, you need to have a mobile-first web design approach to ensure they’re getting the best experience possible. But it isn’t just site users that prefer mobile, Google’s algorithms are now looking at things like speed and mobile-friendly design when evaluating sites. Your SEO agency in Houston will ensure that your site is operating at maximum efficiency to give your potential customers, and Google, a site that they like.

5.  New Content

Static pages drop off the first page of Google extremely fast. Not only do static pages often lose the interest of people, they also become less useful. The result is the rapid drop for static sites. Great SEO strategies for websites think about ways to ensure content is fresh on the site. This can be adding new items to the stores, a content strategy to pack in keywords and keep people clicking and other tactics that keep things exciting and new.

Your Choice for an SEO Agency in Houston

Here at BVM, our team of SEO experts will help your company develop and execute an SEO strategy that works. It’s what makes us the best and most comprehensive SEO agency in Houston.

Comments are closed.

    Archive

    October 2022
    September 2022
    August 2022
    June 2022
    May 2021
    April 2021
    February 2021
    January 2021
    November 2020
    October 2019
    August 2019
    July 2019
    June 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    March 2018
    February 2018
    September 2017

    Categories

    All
    Search Engine Optimization
    SEO
    Seo Company
    SEO Expert

    RSS Feed

Follow Us:
Picture
Picture
Picture
   
​Brazos Valley Marketing
​5850 San Felipe Street
Suite 500
  Houston, TX 77057
(979) 272-6991
© COPYRIGHT 2021. ALL RIGHTS RESERVED.                                                                                                                                   Houston SEO Blog  |  ​Privacy Policy | Copyright Notice ​
  • Home
  • SEO
    • SEO
    • Houston SEO
    • Austin SEO
    • Dallas SEO
    • San Antonio SEO
    • Sugar Land SEO
    • The Woodlands SEO
    • Frisco SEO
    • Fort Worth SEO Old
    • Fort Worth SEO
    • Lubbock SEO
    • Plano SEO
    • El Paso SEO
  • Apply For A Proposal
  • ROI Tool