PPC VS SEO VS Social Media – Which is Right for You?

Brazos Valley Marketing, or BVM as we are also known, has the SEO experts in Huston to turn your website into a money making machine. We don’t make empty promises – ones that involve a “formula” or “secret” that we apply to every client. Instead, we take the time to get to know you, your product and your goals. From there we craft both a short and long-term strategy designed to increase traffic, followers, conversions and market share. There are several ways to do this, including leveraging PPC, SEO and social media. Which is right for your brand? Let’s explore.

Clicking Into PPC

PPC means “pay per click.” It is an advertising strategy where you only pay for the clicks on your ad. PPC can be a great lead generator, but only when done right. If the ad is blasted out on several channels without tailoring for audience and demographics, you can get a lot of clicks but very few conversions. As SEO experts in Houston, we tailor PPC campaigns to reach the desired audience, so the expenses are more likely to be offset by conversions and increased, viable traffic.

Surefire SEO

One strategy that has stood the test of time since search engines appeared is SEO. This is, search engine optimization. When potential buyers look for things online they don’t know which vendors exist. You may want them to buy your pizza, for example, but they won’t be typing “Joe’s Pizza” into the search bar. Instead, they will type things like, “best pizza in Houston,” or “pizza near me.” Those phrases are called keywords. By strategically placing those keywords into your website copy and on your blog, we, as SEO experts in Houston, create strategies that drive traffic your way. These are people actively looking for what you provide, so with the best SEO advice in Houston, you can expect much higher conversion rates.

Social Media

The social media landscape is vast! We advise clients to think of the many social media channels as tools in a toolbox. Simply put, you don’t need all of them. If your product is highly visual, like a baker or photographer, Instagram is a good fit. For creatives, like singers and actors, TikTok can make you go viral. Bloggers get good traction on Facebook and small business owners find a community on LinkedIn. Instead of spreading your energy and money over several channels, we help you identify which ones are the best fit for your brand.

Rely on the Best SEO Experts in Houston

BVM is known as one of the best SEO Experts in Huston, and we do so much more. In addition to SEO, we create PPC campaigns and help you leverage the best social media channels for maximum exposure. It’s not the clicks and likes that count but the conversions and growing brand identity and loyalty. Instead of focusing on a vast but unfocused reach, we use our expertise to reach the audience that will engage and convert.

Don’t decide among PPC, SEO and social media on your own. Contact us for a consultation today so we can help your brand reach its potential through a detailed, professional approach. Explore our website to learn more.