Search Engine Optimization, also known as SEO or SEO marketing, is a booming industry. In fact, businesses in the US spent almost $70 billion on it in 2017, a number that is expected to grow to almost $80 billion by 2020. With so much money going into SEO, it makes sense that it has some serious benefits. Here are just a few of those benefits, and why SEO in Houston may be the key to your business’ future success.
1. Rank Higher
SEO marketing is about many things, but one of its most important aspects is ensuring that you hit that top search engine results page when people go looking for you. Doing so is a complicated system that requires time, creativity, and money to help drive your campaigns. It’s simple: SEO actually connects you with people who are already looking for you. They just didn’t know you existed yet. And with billions of searches happening every day, why not use SEO in Houston to make sure you are connecting with those people, especially in the immediate area?
2. Reach New Clients
The great thing about SEO in Houston is that it’s actually SEO for the entire world. Getting onto the coveted front page of Google and other major search engines means that you can discover more clients from the surrounding areas all the way to across the globe. If you are a local company looking to make it on the world stage, SEO marketing can help. And if you are a local company looking to connect with other locals, SEO marketing can drive up your search results for the surrounding areas, helping you to connect with more people while expanding at a responsible pace.
3. Make New Connections
SEO marketing and keyword analyses may seem like a lot of graphs, charts, and algorithms, but they are also about creativity and deploying unique strategies. The top SEO in Houston is all about making new, creative marketing plans that help you reach people who are looking for you, and people who didn’t know how much they needed you. With the use of the right adjacent keywords, you can start connecting with the people who are looking for your expertise before they even knew you were what they were looking for the entire time.
Take, for example, a sporting goods store. Now, most marketing around SEO in Houston would prioritize or focus exclusively on “sporting goods” as the driving keywords. But sporting goods stores are rarely looked for with those words. People are looking for baseball bats, for basketballs, for bicycles, and for football pads. With the right marketing strategy, a sporting goods store can start popping up in these types of searches, which means more people will find them when they are already looking for what they want specifically.
Many local businesses are already using SEO in Houston to connect with new business, to expand their operations, and to creatively find new ways to succeed. The trick is connecting with an experienced, dedicated SEO marketing firm that has an eye to the international while understanding the importance of local.