Often, when people hear the term SEO, they get a confused look on their face. What does SEO actually entail? How are people experts in it? Search Engine Optimization is basically organizing the internet through keywords and topics to get higher rankings on google. Higher rankings on google means more people can find your products and information, and this generates more traffic to your web page. An SEO specialist is an expert when it comes to trends and online practices that develop and strengthen your online presence. It is important to realize when your business is growing, or when there is a lack of growth, and when you need the help of an expert in SEO in The Woodlands to help you with your expansion. Here are 3 reasons why you need the help of an SEO expert:
1. Online Success = SEO
Back in the day, you could open up a phone book and scan through lists and ads to find whatever service or product you were looking for: plumbers, electricians, hair stylists, food delivery, etc. However, phone books are basically non-existent in today’s world. The new generation of consumers relies on smartphones and laptops to find everything online. If your webpage doesn’t appear in the top three searches, or even on the first page, of a search engine’s results, then there are very low chances of someone finding your business. This is why having an expert in SEO in The Woodlands assist your business is so important.
2. Time = GOOD SEO
SEO isn’t necessarily as complicated as it sounds. While it may be a new concept to explain, you can actually learn the basics pretty easily. However, it takes time and dedication to actually see results. Building backlinks, writing quality blog posts, collaborating with influencers, ensuring your social media is updated and aesthetically pleasing, and analyzing your metrics and information is a job all on its own—never mind keeping up with content trends, popular hashtags, and online personalities. Attempting to juggle all of this with your other business tasks can easily turn into a train wreck. If you can’t take time away for your daily operations, then you need to hire an expert in SEO in The Woodlands to do it for you. The long-term payoff is definitely worth it because a strong online presence will increase your traffic and revenue.
3. Avoid Costly Mistakes = Hiring an SEO expert
The rules of the internet are surprisingly not written in stone. Did you know that, if you use the same string of keywords too often, your website could be penalized? You can even be “shadow banned” by Instagram for using the same hashtags too often. Using the same content multiple times, not maintaining your website and links, and featuring poorly written or visually displeasing photos can lead to losing customers and an overall bad reputation for your brand. Don’t push SEO to the back burner because it will cost you time and money to fix these mistakes. Instead, hire an expert in SEO in The Woodlands that you trust to do the job for you.