Eight SEO Stats That Are Hard to Ignore

1. Over 90% of internet users start with a search engine

You may think that SEO (Search Engine Optimization) isn’t as important as it once used to be, but statistics show that 93% of internet users start with a search engine. If you want to stay competitive in today’s business world, you’ll want to make sure that your business uses SEO so that your business shows up on the top of the list when a user makes a search. Whatever service or product your Houston business offers, SEO in Houston can help direct users to your site and bring business your way.

2. 75% of users never scroll past the first page.

It’s true: 75% of users never scroll past the first page of search results, and they will often only click on the first three or four links. Get your business noticed right away by using SEO in Houston. The more internet traffic you get, the more real-life business you’ll have.

3. Google owns almost 70% of the search engine market share

Google owns the lion’s share of 70% of the search engine market share, so if your Houston business isn’t showing up on the top of Google’s search results because you aren’t using SEO in Houston, then chances are that users aren’t seeing your site, which means you’re missing out on a lot of potential business.

4. A lot of users ignore the paid ads

SEO in Houston can help generate business for you because, believe it or not, 70-80% of users ignore the paid ads and focus on the organic results of the search instead.

5. Search is the #1 driver of traffic to content sites, beating social media by more than 300%

While it’s important to use social media platforms to advertise your business in Houston, you should also be using SEO in Houston. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. You heard that right: 300%.

6. 70% of the links search engine users click on are organic.

An organic link is a link on someone else’s blog, website, or social media account that they’ve used to link to your site without being asked or without any prior agreement. Organic links are much more likely to appear in a context that relates to the subject of the latest document, which makes them useful for search engines like Google that rank the results. It’s an optimal form of SEO in Houston to get your website more traffic.

7. For Google, 18% of organic clicks go to the #1 position, 10% of organic clicks go to the #2 position, and 7% go of organic clicks go the #3 position.

The higher you are on the search result list, the more clicks you are statistically going to get. SEO in Houston can help put your Houston business on the very top of that search list.

8. SEO leads have a 14.6% close rate while outbound leads (such as direct mail or print advertising) have a 1.7% close rate.

SEO leads are more likely to direct business your way than other forms of advertising, including direct mail and print advertising. The numbers don’t lie, so make sure you are using SEO in Houston to promote your business.

SEO is still one of the most effective ways to advertise and generate business. Hopefully, these eight stats will convince you that SEO is worth investing in. Get your business noticed with SEO in Houston.