Importance of Search Engine Optimization for Doctors

Medical practices are often hard to set up, taking in the initial costs of a clinic and equipment, plus staff; and then there’s the trouble of finding enough patients to fill the schedule. There are a lot of Americans that don’t have a primary care doctor, which means there are still many heading to Google or Bing or other search engines to find a doctor when they need one, either for an ongoing issue, or just to finally settle on a family doctor. Search engine optimization in Houston, TX is one of the best ways to get your clinic’s website the traffic you need in order to bolster your patient roster, and fill out those schedule slots.

Search engine optimization gives your practice’s website more organic traffic over time, so that you don’t have to spend as much on paid advertising. With good SEO, you will find that your practice will rank higher in your area, meaning more patients researching may choose you over others. What are important points when considering search engine optimization in Houston, TX?

Building Brand Awareness and Visibility

Although you are a doctor, when you have a practice, aka your own business, you are also now a brand. Search engine optimization in Houston, TX helps build up your brand awareness, by being at the top of searches organically and drawing in more clicks from search engine users. Very few users ever go past the first page in a search result, so getting the visibility of the first page through SEO is crucial to bringing in new patients.

Increase Website Traffic

Through increased brand awareness and visibility of SEO, you are naturally going to get more website traffic. The more potential patients going to your website, the more chance of them converting into actual patients. Ranking on search engines is also directly affected by the number of people clicking through links, so if you can get more visibility and more traffic, you will skyrocket up the search results page. First page results, and even more important, top 5 results is important, as 70% of Google users end up clicking through in the top 5.

Establish Authority

SEO is beyond just getting more traffic and keyword strategy, but it’s also a way to establish authority as a doctor in your region. You gain authority by having interesting and credible content on your website, such as a blog that provides information about the latest medical trends, or information specific to your field of expertise. By providing educational information on your website, you can increase the number of other blogs and sites backlinking to your website, increasing authority on the search engine results page.

Search Engine Optimization in Houston, TX

Building up your website's search engine optimization is crucial for the success of your website, and for increasing potential patients contacting your office to book appointments to try out your services in person. Through intelligent keyword use, compelling and educational contact, and building up brand awareness, BVM is here to boost your patient count, helping you provide a necessary service, and save lives.