If you’ve been savvy enough to follow Search Engine Optimization (SEO) strategies for any duration of time, you know one thing for sure: SEO services techniques change all the time. When it comes to local SEO, it’s more important than ever to ensure that you are optimizing your on-site and off-site SEO strategies to beat your competitors. If you’re not on top of the rankings, chances are your competitors are. If you want to grow your business, you need the best local SEO services in Houston.
Here are three Local SEO techniques that are guaranteed to work:
If you’re wondering what the “bleep” title and meta description tags are, don’t worry: it’s quite simple. Title and meta description tags are HTML elements that you can customize to reflect the content of your web page. In other words, it’s kind of a “mini-ad” for your business. When people search for services and products on the internet, the text of your title and description tags will be displayed in the search results. That way, not only will the name of your business come up, but potential clients can learn a bit about your business in the process.
If you’re not sure how to create or utilize title and meta descriptions, research the best local SEO services in Houston so that you can stay ahead of the competition and on top of the rankings. In the world of SEO writing, titles and descriptions is considered somewhat of an art form because, in a world of cutthroat competition, catching the customer’s eye—and ear—is tantamount to success. If your text isn’t compelling, creative, and descriptive, then you’ll miss out on valuable click rates. One key rule when it comes to creating title and meta-description tags is NEVER to waste any page space that doesn’t offer vital information.
Online Directories and Citations
Approximately four out of five people use search engines to conduct searches for local businesses and services. If your business isn’t coming out on top during these local searches, you can guarantee that your competitors are. One way to get your business listing online is to ensure that your business is listed with all its correct information on the top online business directories like Yelp, Citysearch, etc. There are many local business directories that you can get your business listed in. Take every opportunity you can to get your company listed and increase your customer base.
Always, always, always make sure that the information provided on these directories is correct and up-to-date. A wrong phone number or address can cost you a lot of business in the long run. If you’re not sure how to manage all your listings, contact local SEO services to find out.
Get it on Google
Google is the biggest search engine in the world. It’s so common that Google is used as a verb! If you want to maximize your SEO possibilities, it’s imperative that you get your business on Google right away. If people can’t find your business on Google, chances are they won’t find your business at all.