There are many techniques companies use when providing SEO Services in Houston and SEO in The Woodlands, but one of the most effective methods to help with your digital marketing can be local SEO. Local SEO holds a dominant position when marketing digitally, but what exactly is local SEO and how can it help improve your customer base?
Local SEO and Why It’s Important
Local SEO can be best described as being location-based advertising for your website. Local SEO is very similar to standard SEO practices, but you have to take into account the location that you want to be targeting. Local SEO can help your website get the traffic that is most important and relevant to you, particularly if you have brick-and-mortar businesses, by targeting the geo-location of the person doing the searches. This means that if someone is searching for a specific product or service that you can provide, and they are local to you, your results should be appearing with a higher rank than a company far away. This is particularly important with the amount of mobile device usage that occurs in the modern world as, according to a study by Forbes a few years ago out of smartphone users, 95% of people used them to perform local specific searches, which resulted in 61% calling the business and 59% visiting the brick-and-mortar location. Contacting a company that provides SEO Services in Houston and SEO in the Woodlands can help you unlock the potential that local SEO can provide for your business.
Local SEO Services
Once you contact a company to do local SEO Services in Houston and SEO in The Woodlands, you should inquire about the local SEO services they can provide for your website.
Localization - by including your city, county or region name throughout your website in a natural manner, you can greatly improve the likelihood that your website will rank higher for people local to your business. If your business has multiple service areas, then you can create multiple pages specific to each area featuring a connection to the specific communities in that area.
Business Directories - getting your website (including company name, address and phone number) listed on online business directories local to your service area will help improve your search rankings.
Google My Business listing - by claiming your google my business page you can help get your business displayed on local search, maps and google+ pages. Microsoft Bing also has a similar service that you should also claim.
Review and Rating Management - Getting involved on reviews and ratings websites can help build your company's image and also show you aspects of your business you may need to improve.
Backlinks - quality backlinks are one of the cornerstones of SEO, and getting good quality backlinks from reputable sources within your business’s service area will help greatly with getting a search engine rank.
Attracting New Customers through Local SEO
With the use of local SEO services in Houston and SEO in The Woodlands you can take advantage of the increased use of the internet to find local businesses or services and improve your business’s chances of being seen in search results. Local SEO is also more cost effective than traditional advertising (local papers, leaflets, mail) because you are only being exposed to local customers when they are looking for a service or product you can provide. One of the top goals of local SEO is to get your business on Google’s local 3-pack, the top 3 results when someone searches locally for a product or service.