In 2018, it is very rare that a business without an online presence will survive. The most effective marketing tools are social media and digital platforms because they allow businesses to reach a broader audience at a faster rate than traditional media. To ensure your online presence is driving traffic, you need to maximize your search engine optimization. Here are 7 cost conscious tips for small businesses that may be the key to your success using SEO in Sugar Land.
1. Understand Your Online Audience
Before you can begin to build your online presence, you need to know who your online customers are and what they are looking for. What is the average age of your customer? The gender? The income? All of these things will determine where you need to focus your efforts. While Instagram, Facebook, and Twitter are similar, they serve very different purposes. Maybe the majority of your customers are on Instagram, or maybe they prefer more tutorials and articles. Without thoroughly understanding your audience and what they need, your attempts at SEO in Sugar Land will fall flat.
2. Analyze Your Analytics
Our first step is to determine where your customers are and what they want. The next step is to go into the back of your site and analyze your site data to find what terms you want to target. You can learn a lot from this data: what your customers are searching for, what language they use in their search, what the top landing pages are, what is bringing your customers to your site, and where exactly your customers are coming from. You will most likely find the keywords people use on your site are terms you aren’t currently targeting with your SEO in Sugar Land.
3. Create a Google My Business Account
If your business has a brick and mortar location, you need to create a Google My Business profile! This SEO tool allows customers to see your business in Sugar land on the local “maps” result on Google. The process is simple, it takes minutes, and the payoff is big. Think of how often people search for nearby places to shop and eat. Simply setting up a Google My Business account can generate new customers simply by utilizing SEO in Sugar Land.
4. Target Local Areas
With SEO in Sugar Land, there is a fine balance between being too broad and too specific. If you are an independent bakery specializing in custom cakes, you want to make sure your keywords include your location. If you use phrases like “custom cake bakery,” you are competing with every single English-speaking bakery that takes custom cake orders. Instead of being too general, target the areas you want to reach, like “Sugar Land custom cake bakery,” so you are competing with custom cake bakeries in Sugar Land who are also SEO optimizing their businesses.
5. Start a Blog
Creating a blog is one of the best ways to ensure you have a steady stream of useful content. There’s so much you can write about, whether it’s a quick blurb about new products, a DIY project, a style guide, or an interview. Your blog posts can, and should, vary in length, so don’t feel pressured to write a 5,000-word article three times a week. Even posting bi-weekly is enough to get Google’s algorithm to notice your website. You just want to make sure that your content is unique and relevant to visitors. Why? Because the more unique and relevant, the more likely it is to be shared on social media. This is really helpful to your website’s SEO in Sugar Land as it provides backlinks.
Let’s elaborate on backlinks and how they can improve your SEO in Sugar Land and grow your business. Backlinks are hyperlinks to your website from other sites, and it’s important to build a network of these links because they result in a higher search ranking. You can do this through blogs and other shareable content, such as YouTube videos, but you can also do it by creating profiles of your business on a variety of different sites. LinkedIn and Yelp are international, but search for local sites, such as directories that promote small businesses, too.
7. Mobile Friendly Website
When you first launch your business, your website doesn’t have to be elaborately designed by a professional. But it does have to work on smartphones and tablets, or else your mobile search engine ranking is going to take a hit. If it isn’t mobile friendly, you will miss out on a lot of SEO potential and customers. Even if they are local to Sugar Land, that doesn’t mean they will learn about your business through word of mouth. Most online publishing tools, like Wordpress and Wix, offer free website templates, but not all of these templates convert to mobile, so be aware! Considering these aspects of SEO in Sugar Land will provide you with the best start to boosting your Sugar Land business.