As a business owner, you know that SEO is critical to drawing new customers to your site and turning those site visits into conversions. For instance, did you know that approximately 65,268 Google searches happen every second of every day? Search Engine Optimization opens your doors to a giant pool of consumers who can be driven right to your website—as long as you know how to use SEO to your advantage. Organic search traffic accounts for more than 70% of the traffic that ends up on a business’s website. However, there are right and wrong ways to utilize SEO in Frisco, and if you get it wrong, you can be penalized by Google, and that penalty can cause your organic search rating to drop.
What is a Google penalty?
Google enforces strict marketing practices. These ensure the integrity of their search engine. For example, if you’ve created strong SEO in Frisco to boost your organic page ranking, it wouldn’t be fair for another company to constantly rank higher than you because they employed shady SEO tactics. Google continues to change and its penalties weed out those who go against Google’s marketing practices (Google Panda penalties were integrated into Google’s core algorithm in 2016 to prevent low-quality content from reaching the top of search engine lists, and the Google Penguin penalty was launched in 2012 to penalize the use of unnatural backlinks). These deviant marketing practices are called “black hat” SEO tactics, and while they can be used to improve your site ranking, their sustained use (and the subsequent accumulation of penalties) is more likely to damage search engine presence.
How can you avoid Google penalties?
1) Stay up-to-date on Google’s algorithms
As mentioned above, Google is always adapting its algorithms to maintain relevance and quality, and that means the algorithms that monitor sites and allocate penalties also change over time. Keep up-to-date on the notices Google sends out so you can make amendments to your site before any adaptations that could penalize you are brought into force. This method will help ensure you are always ahead of your competitors when it comes to SEO in Frisco, too.
2) Mind the Backlinks
Backlinks are important because they are one of the key ways that Google bots find your page. However, since they can also be misused easily, it is really important that you use backlinks and hyperlinks properly. Don’t buy backlinks from private blog networks. With good SEO in Frisco, you won’t need this black hat tactic anyway. If you do happen to get penalized for a link you didn’t know was bad, make sure you disavow and remove that link from your site to help resolve your ranking.
3) Create Quality Content
Include content that actually adds value to your website. Images, videos, how-to blogs, etc. will all help you generate traffic, which will raise your rank for SEO in Frisco, but it will also be perceived as quality content by the Google bots, and that will help you to avoid Panda penalties.
4) Don’t Overuse Keywords
This is called “keyword stuffing,” and it’s a token black hat tactic. You still want to use keywords to help improve your ranking—that is proper SEO in Frisco—but you don’t want to cram too many keywords into content that ends up not making sense as a result.
5) Don’t Hide Text
Hiding texts in your site to boost your SEO in Frisco is called “Cloaking,” and it is strictly penalized. Make sure you are achieving your search engine ranking organically by working keywords into high-quality content for the best results.
For more information about penalties for SEO in Frisco, or for help optimizing your on-site content, visit us at BVM today.