Dustin Ogle**Role:** Bridge between Set 1 (architecture) and Set 2 (proof)
**TL;DR:** A sales market map is not an SEO plan. Convert it into a **service-line × county matrix**, then into a **proof file** of approved location modules, then into page decisions. This playbook is the geo layer — not a remake of keyword→proof for generic content.
Related systems: From keyword map to proof assets (broader) vs. this article (jurisdiction + county).
The pipeline
Sales market map · → Service-line inventory · → Service line × county matrix (P/A/W/N) · → Proof file (approved location modules) · → Page decisions (mention vs full county URL) · → One-page service-area plan (owners + metrics)
Step 1 — Start from the map, strip the wallpaper
Keep counties leadership will fund this year. Cap at ~8–12 candidates. Drop “drive-through” counties into a parking list.
Step 2 — Service-line inventory
Named lines with primary URLs. No line page → no multi-county multiplication.
Step 3 — Matrix codes
| Code | Meaning |
|---|---|
| **P** | Proof-ready |
| **A** | Active pursuit, proof thin |
| **W** | Watch / opportunistic |
| **N** | Will not staff/sell |
Step 4 — Proof file
For every **P** (and top **A** upgrades), create a location proof module. Store approved modules in one shared doc or CMS block library — the **proof file**.
Proof standard: Prove the Region, Not the Radius.
Step 5 — Page decisions
| Matrix + scorecard | Page action |
|---|---|
| Multiple **P** + scorecard pass | Full county page (**one per cycle; two only when both pass cleanly**) |
| Single **P** or mixed | Market module on service-line page |
| **A** only | Proof sprint; mention only if truthful |
| **W** / **N** | No dedicated page; remove overclaims |
Scorecard: When Does a County Deserve Its Own Page?.
Step 6 — One-page plan
Roll matrix snapshot, page decisions, proof backlog, and owners into: One-page service-area plan.
Working session agenda (90 minutes)
| Minutes | Activity |
|---|---|
| 0–15 | Confirm service lines and candidate counties |
| 15–45 | Fill matrix (BD + technical) |
| 45–70 | Draft or approve 1–2 proof modules for top **P** cells |
| 70–90 | Page decisions + update one-page plan + next review date |
What “done” looks like this quarter
- [ ] Matrix exists and is dated
- [ ] Proof file has ≥1 approved module per active **P** cell you claim publicly
- [ ] No live page claims a **N** or unsigned **A** as if it were **P**
- [ ] County page promotions follow cadence
- [ ] Owners signed the one-pager
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