Top Five Things to Look for in a Local SEO Services Expert

What is SEO?

Local SEO is a highly effective way to market your business online. Local SEO services in Houston help businesses promote their products and services to existing and potential customers in the area.

Local SEO is a key factor in helping small businesses improve their visibility on search engines like Google, Safari, and Internet Explorer, and allows potential clients to view their information, rankings, and reviews online. In today’s technological age, a business needs an online presence that is easily accessed and viewable by online users.

If your website isn’t doing its job – that is, regularly attracting targeted visitors and converting them into clients – then it may be time to hire a local SEO services expert.

Look for Experience

One of the first things to look for when hiring a local SEO services expert in Houston is the experience. Anyone can set up an ‘SEO agency,’ but that doesn’t mean they understand what they’re doing or know how to get results. An experienced SEO services expert, however, will be able to view any website and automatically know what needs to be done for it to gain more search engine traffic. They’ll also know how to strategically market your business so that the SEO engine traffic will turn into customers.

A Comprehensive Understanding of SEO

An experienced SEO services expert will also understand the differences between the three levels of SEO marketing:

1.  Technical. This level has to do with the structure of the site, which can determine the level of difficulty for search engines to crawl and index a business’s content.

2.  Onsite optimization: This includes elements such as keywords and HTML tags that help increase search engine traffic to a site.

3.  Offsite optimization: This level helps businesses direct search engine traffic to their website through the use of off-page techniques, such as link building.

A Proven Track Record of Success

When you’re looking for SEO services in Houston, look for someone with a proven track record of success. Before hiring anyone, make sure you check at least three references – the more current, the better – to find out how the SEO service expert helped their business succeed. Don’t just take someone at their word: do your due diligence, and check references before trusting someone with your business’s SEO success.
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Marketing Savvy

Once you get past all the technical details, SEO is really just about marketing. That’s why you’ll want to look for an SEO services expert in Houston who is marketing savvy and can advertise your business in creative and effective ways. A good SEO expert will also be very computer and internet savvy, and understand effective online marketing methods and trends.

What’s Your Culture?

No matter how big or small your business is, you want to hire an SEO service expert who fits in with your business’s culture. SEO experts interact with all different areas of a business, including IT, marketing, customer service, and sales. You’ll want to make sure that the SEO services expert or team you hire in Houston will fit with your business culture, values, and mission.