It’s time to start investing in SEO—but how will you know when you’ve found the right firm to help get your campaign in order? SEO is all about trust—constructing a brand around the image of your company’s values and your clients’ faith in your ability to uphold those values. If that’s what it all boils down to, then there’s a lot riding on your choice SEO firm in Houston. They hold your brand in their hands while they are working to create your brand visibility, so it’s important to make sure you’ve chosen the right firm. Let’s take a look at the roles and responsibilities you should expect.
What are the roles and responsibilities of my SEO firm in Houston?
The first thing you should expect from your SEO firm in Houston is that they ask you about your goals. A good SEO strategist will make their strategy work for your goals to help you achieve them. These could range from wanting to rank better in Google search to wanting to increase overall sales, but regardless of what your specific goal is, know that there are different SEO tactics that will help you get there.
2) Website construction
There are specific details in your current website that might be harming your ranking. An SEO firm in Houston has the tools necessary to crawl your site and analyze the resulting data to help you figure out which areas need work. From your metadata to your layout to how mobile-friendly it is, your SEO specialist will help you identify the changes that can be made to ensure your website is as user-friendly and optimized as possible.
There was a time when backlinks were the be-all and end-all of SEO. They are still important, but nowadays they are important because bad backlinks can land you with penalties that will prevent you from ranking well. An SEO firm has the tools and knowledge necessary to analyze your backlink profile, remove poor quality backlinks, and build strong new backlinks.
4) Keyword research
You already know that SEO is all about creating content that targets the keywords people are searching for so you can get more hits and thereby improve your ranking—but how do you know which keywords you should be targeting with your content? An SEO firm in Houston has access to the tools and resources that can help you determine the keywords, long-tail keywords, and keyword-based questions that will have the best impact on your target audience, thus helping you rank better and turn that higher ranking into more converted sales.
5) Keep an eye on your competitors
SEO strategists also have the tools to analyze your competitors’ websites. Knowing this information can help you stay a step ahead by giving you access to more data on your target demographic. An SEO firm in Houston can apply what they learn from this information to your campaign to ensure you have a competitive edge in your market.
If you are looking for an SEO firm in Houston that can help you get ahead in your industry, look no further. Contact BVM today.