Search Engine Optimization, also known as SEO or SEO marketing, is a booming industry. In fact, businesses in the US spent almost $70 billion on it in 2017, a number that is expected to grow to almost $80 billion by 2020. With so much money going into SEO, it makes sense that it has some serious benefits. Here are just a few of those benefits, and why SEO in Houston may be the key to your business’ future success.
1. Rank Higher
SEO marketing is about many things, but one of its most important aspects is ensuring that you hit that top search engine results page when people go looking for you. Doing so is a complicated system that requires time, creativity, and money to help drive your campaigns. It’s simple: SEO actually connects you with people who are already looking for you. They just didn’t know you existed yet. And with billions of searches happening every day, why not use SEO in Houston to make sure you are connecting with those people, especially in the immediate area?
2. Reach New Clients
The great thing about SEO in Houston is that it’s actually SEO for the entire world. Getting onto the coveted front page of Google and other major search engines means that you can discover more clients from the surrounding areas all the way to across the globe. If you are a local company looking to make it on the world stage, SEO marketing can help. And if you are a local company looking to connect with other locals, SEO marketing can drive up your search results for the surrounding areas, helping you to connect with more people while expanding at a responsible pace.
3. Make New Connections
SEO marketing and keyword analyses may seem like a lot of graphs, charts, and algorithms, but they are also about creativity and deploying unique strategies. The top SEO in Houston is all about making new, creative marketing plans that help you reach people who are looking for you, and people who didn’t know how much they needed you. With the use of the right adjacent keywords, you can start connecting with the people who are looking for your expertise before they even knew you were what they were looking for the entire time.
Take, for example, a sporting goods store. Now, most marketing around SEO in Houston would prioritize or focus exclusively on “sporting goods” as the driving keywords. But sporting goods stores are rarely looked for with those words. People are looking for baseball bats, for basketballs, for bicycles, and for football pads. With the right marketing strategy, a sporting goods store can start popping up in these types of searches, which means more people will find them when they are already looking for what they want specifically.
Many local businesses are already using SEO in Houston to connect with new business, to expand their operations, and to creatively find new ways to succeed. The trick is connecting with an experienced, dedicated SEO marketing firm that has an eye to the international while understanding the importance of local.
How’s business? You’re more than likely used to hearing that question by now, but chances are, the answer isn’t quite as simple as a two-worded question might suggest. This is due, in part, to the complexity of your market. Once upon a time, most businesses were locally owned, run, and marketed. Your business depended on the needs and wants of the people and businesses near you. Your market trends aren’t something that can be seen locally anymore because, locally owned and operated or not, your business isn’t just a local business anymore. The internet—and other technological innovations—has created a global market, and whether or not you actively participate in the global aspect of that market, it’s certainly affecting you. That’s why you need search engine marketing for your business.
What if you aren’t globally active as a business?
In the clearest terms: you should be. It doesn’t matter if your company is focussed on its local presence anymore because, chances are, your competition isn’t local. It’s national, if not global. You have to compete with the prices and services of other businesses that may be operating from across the world. How do you compete? By increasing your online presence so your competition doesn’t overtake your business opportunities. That’s where search engine marketing in Houston comes in to play. If you create a strong search engine presence for yourself, then you aren’t going to be overlooked by even the local clients who see your international competitor’s products and services first.
How does it work?
Search engine marketing steps beyond simple search engine optimization to create paid search activities that are designed to direct traffic to your business’s website. In other words, you pay for online advertising space that gets called up based on the search parameters of your potential clients. Your potential clients are targeted by your marketing tactics based on their own search parameters.
With search engine marketing, you are increasing your marketing reach by hundreds, if not thousands, of people—and often for the same cost of the advertising you do locally. SEO (search engine optimization) works in a similar way, but search engines show paid ads first, so SEM gets your paid advertising to the top of their search results pages.
Why hire a search engine marketing consultant?
Because search engine marketing isn’t as easy as it seems. You need to interpret the right ads and keywords to target not just the most people, but also the most people who are looking for exactly what you are offering. A search engine marketing consultant will help ensure that your targeting strategies are in line to offer you the best return possible. Don’t fall behind on the opportunities the latest marketing strategies can offer you. Contact us today to get started on boosting your business’s online profile—and success.
Are you trying to run a successful business? Well, in this day and age, you don’t just need to have business savvy to make your business a success; you also need to have internet savvy. That may not necessarily mean you have to get on Instagram, Twitter, and Snap Chat to connect with your potential consumers, but it does mean you need to have a strong web presence. You may already have a website—but did you know that probably isn’t enough anymore? The internet is vastly filled with content that bombards your potential clients every day. Having a website today is like standing still in the middle of a crowded room. You can’t get noticed very easily by just being there, so you need to do something to grab people’s attention. You can’t exactly make your website start doing the worm (or some other cool dance move), but you can get it to start communicating directly to the targeted group of people who are most likely to become future clients. That’s why you need an SEO firm in Houston.
How does SEO work?
SEO is search engine optimization, and it involves changing your online presence in such a way that it corresponds to the search terms and phrases people are searching for when they are looking for products and services that are related to what you offer. Essentially, an SEO firm in Houston can help you turn targeted visitors into paying clients by showing them that you are offering exactly what they are looking for—in some cases before they even know they are looking for it. It’s all about maximizing the efficiency of your advertising and your online presence. Simply maintaining that presence and trying to spread your brand as far as you can isn’t enough anymore. You need to stand out from the content that is endlessly bombarding your future clients by telling them exactly what they need to see to seal the deal. If they have to look too hard for their search terms on your website, you may lose their business even after they find you.
The things to look for when searching for the best SEO firm in Houston:
* Make sure the advice the SEO firm in Houston offers you is realistic. You don’t just want to be sold by the company that offers you the best, but probably not likely to happen, results. You want an SEO firm that is willing to offer you realistic and honest internet marketing advice, so you can achieve tangible results.
* Find an SEO firm in Houston that knows that SEO is about more than manipulating search algorithms for first-page rankings. Back in the early days of SEO, this was enough; however, today’s search engines are advancing to become more complex and intricate. It isn’t just about how many times a keyword is used in the page content or how common that keyword phrase is anymore. Those things still matter, but now search engines are also looking for useful content. They aren’t just ranking websites based on number of hits; they are also ranking them on user experience, which means the usefulness, ability to educate, and the entertainment value of the website are equally as pertinent to its ranking.
You need an SEO firm in Houston that can compile the necessary data needed to help you develop a keyword code optimization strategy for your whole website.
Not that long ago, all you needed for your business online was a functional web page and some social media profiles that were regularly updated. Today, you need much more than that. You need to get as high up on Google’s search results as possible, and you need to do it in a savvy way that gets noticed without seeming to “advertise-y.” To accomplish this with your Houston business, you need search engine optimization in Houston.
Many businesses have made search engine results one of their major marketing focuses and have seen incredible results. Not only are they reaching people who are already interested in what their businesses do, but they are also reaching people who would have never known they existed otherwise. In fact, search engine optimization in Houston has led to some incredible success stories, and your business could be next.
Not that long ago, Google’s search algorithms, and the algorithms of major search engine sites, were focused on keywords and back links. The assumption was that sites that had lots of links and contained relevant words would be what people were looking for. It worked, mostly, until search engine optimization specialists found the cracks and started getting irrelevant content to the top of Google. Today, Google’s search engine algorithm can’t be easily manipulated.
People are looking for information when searching, and search engine optimization in Houston helps connect people who are looking for information with businesses that have what they are looking for. Unfortunately, a beautiful website is only part of the battle when it comes to rising your status on those search engine results pages. You need to have a site that looks information-rich to Google, Bing, and other popular search engine sites. That's where search engine optimization in Houston comes into play. The right company, armed with the most recent data and information on how these sites prioritize search engine results, can help your company rise to that treasured first page.
Imagine: someone in Houston types in what your business does and finds you right near the top. They click on your site, find that you do what they need, and in a matter of minutes, they have what they need and either bought it right there or are headed to your store for a conversion. This is what search engine optimization in Houston can accomplish: conversions that are traceable and recordable. This isn’t about engagement. This isn’t about “being part of the conversation.” This is about making your site what people find when they go looking for you so they will become paying customers because of what they saw. Search engine optimization in Houston is focused on this using the latest information and the latest tactics to ensure you are seen by people who are already looking for your products and services. So instead of people who love baking happening upon your Instagram profile, why not grab the people who are looking for a bakery?
If you are looking for cost-effective ways to increase conversions for your Houston business, search engine optimization in Houston may be the answer you are looking for.
Search engine optimization (SEO) helps businesses get seen online. The right SEO campaign can help you connect with new customers and drive people to your website hence business. Here are just a few ways in which your company can benefit from SEO services in Houston by an experienced SEO marketing company.
1. Rank Higher than Your Competitors
The digital landscape is much like real estate: those with higher rankings are the ones in those coveted, traffic-heavy shops. Those lower are on the next street over, or in a strip mall accessible only by car. Some are essentially in the middle of nowhere.
SEO ensures that your company gets higher rankings in search engine results pages, taking you one step closer to that first result of a Google search. And since that first result has a 34% chance of getting the click, that is where you, and your competitors, want to be.
2. Get Exposure to New Customers
Online marketing comes in many forms, from paid search results to ads running on YouTube videos, but one of its most popular iterations is called “organic SEO”.
Organic SEO uses specific content and design strategies to naturally elevate your page rankings, helping your company reach the first page of search engine sites like Google and Bing. By using organic SEO techniques, your company has a greater chance of being elevated to positions where people will see your site, even if it is a little off-topic. And when this happens, you have a chance to turn the curious into a customer.
3. Connect with People Already Interested in You
One of the greatest aspects of search engine optimization is that it connects businesses to people who are already interested in the products and services being offered by you. It is essentially the opposite of a cold call; it’s a person coming to you, wanting to know more.
4. Drive More Traffic to Your Site
At the end of the day, you want more people to discover your business and ultimately buy your products and services. This is the primary goal of search engine optimization, and it can be measured down to the individual click. Unlike other forms of marketing, which can sometimes deliver amorphous results, SEO services can come with reports on how it is driving more traffic to you, thus giving you more opportunities to create new customers.
An effective SEO campaign starts with SEO services by a professional, dedicated, and experienced marketing company. With the right tools and strategy, SEO services can help your business get a strong online presence. If you are in the need of a new way to utilize search engine results for your business, contact us at Brazos Valley Marketing and start strategizing today!
Search engine optimization (SEO) is a key aspect of operating a business in the modern, digital landscape; yet many people do not understand why it is important. SEO can help your company succeed in many different instances. If you are a business in Houston, here are four such situations in which the right SEO company in Houston can help your business succeed.
1. When There’s Competition
We’ll admit it: there’s always competition; but that just means there’s always a need for SEO. The modern business isn’t just competing for actual real estate these days; they are competing for online real estate as well. Enter SEO, which turns your online presence into the equivalent of a prime location with plenty of walking traffic.
The right SEO campaign can help your company appear above your competition when people search for your products and services. The result: your company appears first and has a much greater chance of getting the clicks.
2. When You Launch Something New
When you launch something new, there is one question that you need to ask yourself: If my new product doesn’t appear on the first page of Google, did it really launch?
With billions of unique searches conducted every day, Google remains the place where people go to discover things like your new product. But without a comprehensive and effective SEO strategy, your product may not make that first page, and that means it may largely go unnoticed.
3. When Your Current Marketing Isn’t Working
Not all marketing works all the time, but search engine optimization isn’t just marketing. It’s about raising your profile through search engine results. Unlike a marketing campaign, where creative ads are strategically placed to drive people to your website, search engine optimization uses tried and tested methods that raise your pages in Google searches, so when someone searches for something related to your business, like your services or products, you are more likely to show up on that coveted first page. If your current marketing strategy isn’t getting the visibility you need, try SEO, which will elevate your online presence.
4. When You Undergo a Rebranding
When they say nothing is truly deleted off the internet, they aren’t just referring to embarrassing photos. They mean almost everything on the internet is difficult to truly delete, including your old business. Many companies that undergo a rebranding of any significance often end up competing with their past selves online. Old reviews, marketing campaigns, links and content, having spent more time online: these can actually arise in the search engine results pages during a rebranding, leading to confusion for your customers.
An SEO company can help organically raise your company’s new profile to help push down content that is related to your previous business branding. This can help avoid the confusion that can come from rebranding and can help push your new identity.
The right search engine optimization company can help elevate your profile online and get you seen by the right people. Contact us today to learn more about our SEO campaign strategies and how we can help your company succeed.